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London, UK – 23rd January 2025 – Brands2Life today announced the launch of a new AI Hub to deliver AI consulting and services for its clients and accelerate the development of its own AI capabilities.
Led by André Labadie, Exec Chair, Business & Technology, and Kate Smith, Deputy MD, Business & Technology, the hub will be a home for all the agency’s internal and external AI developments, enabling clients to evolve their comms functions and speed up their AI deployments. It will also drive the ongoing rollout of new AI within Brands2Life.
“AI’s impact on our and our clients’ industries is clear and growing, and so is the appetite from our people and clients to harness its potential,” commented Labadie.
“We’ve been heavily invested in AI for some time – experimenting and defining use cases for dozens of tools for both our employees and clients. We’ve implemented AI services and processes for our teams, embedding it into our offering and helping brands get the most from it – from creative elements such as video, audio and image generation, to improving the efficiency across research and reporting. Formalising all our knowledge and practical expertise into our AI Hub is the natural step to ensure we continue to nurture the waves of AI innovation.”
The agency has already been delivering successful AI projects for clients and has been working in conjunction with its sister agency, Geelmuyden Kiese, to develop an in-depth AI strategy for the expanding Paritee network. Specific new services will include AI strategy (including client workshops and sprints); AI feasibility studies and business case development; training; AI service development support and AI-powered process optimisation.
Giles Fraser, Brands2Life Co-Founder added, “As the demand for our AI expertise increases, now felt like the right time to formalise it into an offer where brands benefit from a wealth of strategic thinking and practical application. As the agency for the brands transforming our world, this offer’s all about accelerating everyone’s AI efforts to start achieving measurable impact.”
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