Marketing in Transition

The Boldness Dilemma: Balancing risk and reward in modern B2B storytelling

Can brands truly stand out in a crowded marketplace without taking excessive risk?

It’s the boldness dilemma many marketers face as they look to balance risk and reward in modern B2B storytelling.

In our new Marketing in Transition report series, we’ve surveyed 200 CMOs and CCOs in UK, France, Germany and the US to understand their biggest business opportunities and challenges.

In our first article, The Boldness Dilemma, we explore the risks and rewards of innovative storytelling and offer actionable strategies to help strike the right balance…