Managing Director, Health & Wellbeing
Emily leads the Health & Wellbeing practice and is an integrated communications specialist with over 20 years’ experience. She is responsible for developing strategies, creative campaigns and content to inspire and educate positive healthy habits by connecting with consumers and building advocacy with HCPs and stakeholders.
Emily joined Brands2Life from Bayer where she led brand communications, influencer engagement and issues management across Bayer’s consumer health portfolio of brands, including Berocca, Canesten Germolene and Rennie. Prior to her role at Bayer, Emily spent six years at Weber Shandwick, as Head of Consumer, Food & Nutrition as well as senior roles at Tonic Life and Fleishman-Hillard.
Her work in food and nutrition spans the functional to indulgent and she has been involved in campaigns that have successfully launched new products, reinvigorated brands and leveraged scientific research to drive recommendation. She is also experienced within health food issues, including sugar and saturated fat.
Emily’s experience covers almost every pharmacy aisle from skin to oral health and allergy to cough/cold, working for clients including Abbott, GSK, Johnson & Johnson, Unilever and Wrigley. Within nutrition, clients include Flora pro.activ, Coca-Cola, Nestle, Yoplait, Ocean Spray, Gerber Foods, Heinz, Findus and Cadbury.