Marketing in Transition

Transformation in Marketing: Adapting to rapid change

Marketing is evolving fast, and CMOs can often feel the pressure to keep up.

Yet despite challenges like budget and resource constraints; and balancing brand awareness and lead gen work, day-to-day creativity and tailored marketing strategies, driven by data, are helping brands successfully navigate transformation.

In our Marketing in Transition report series, we’ve surveyed 200 CMOs and CCOs in UK, France, Germany and the US to understand their biggest business opportunities and challenges.

Our third article, Transformation in Marketing, explores how brands can stay agile and relevant in a world where change is the only constant.…