Brands2Life announces expanded
IPO readiness team

Jack Murphy joins Brands2Life as Vice President to serve technology scale-ups throughout their IPO journey

New York, April 11, 2024 – Brands2Life, the award-winning tech communications agency, has deepened its IPO readiness offering with the appointment of Jack Murphy as Vice President in the agency’s New York City office.

Brands2Life’s IPO readiness offering, led by US Managing Director, Rene Musech, offers a full range of services required by fast growth, technology scale-ups considering or actively planning for an IPO from three months up to two years from an anticipated listing date.

Jack joins from ICR where he served as Vice President in the agency’s tech group and provided IPO consultation and communications implementation for a variety of successful IPOs, including Dynatrace, Marqueta and Zoom.

Developed from the Brands2Life team’s extensive experience supporting technology companies from IPO preparation through to listing day and beyond, the Brands2Life IPO readiness playbook ensures its clients have an experienced partner providing proactive communications support every step of the way.

Services that the agency’s clients frequently rely on in their journey toward an IPO include narrative, strategic messaging alignment, category thought-leadership, executive media training, stakeholder communications, investor relations and comprehensive media strategy and communications throughout the IPO runway, on and post-listing day.

Rene Musech, Managing Director at Brands2Life said, “Jack has extensive experience leading high-impact communications programs for global technology companies and supporting them though every step in their IPO journey and into their new lives as public companies. His addition to the team means that more BrandsLife clients will be able to benefit from a communications partner that has been through the IPO process many times before and has a deep understanding of the comms program preparations required and the steps needed to ensure a successful listing day.”

Jack Murphy said, “Brands2Life is globally renowned for the strategic, creative and integrated communications programs it runs for its clients, and I’m thrilled to join the agency as we grow the IPO readiness team as a natural extension of the firm’s heritage in partnering with technology companies from market entry, to scale-up to IPO and beyond.”

For more information on Brands2Life’s IPO readiness offering, please contact Rene Musech at [email protected].