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Sitecore challenged Brands2Life to raise awareness through consumer and marketer intelligence.
While we had achieved cut-through early in the year with marketer data in trade press, we needed a broadcast-friendly spokesperson to help bring consumer data to life. Our team worked with Emmy-winner Katie Linendoll to craft a short segment with data-led visuals, that Katie’s team booked for release day.
Following one day of recording, we aired 19 broadcast segments (TV and radio) that reached over 100 markets.
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