Quotient: Driving brand awareness

Raising a profile among tier 1 business publications.


Quotient challenged Brands2Life to raise its profile and increase brand awareness  through tier 1 business and adtech media coverage.


Through a proactive media relations  program – which included speaking frequently with top-tier reporters at The Wall Street Journal and CNBC to identify stories where Quotient could contribute – we were able to bolster Quotient’s steady drumbeat of coverage in tier 1 business and adtech publications. We have established strong relationships with business and adtech reporters so that now they often reach out to us directly to ask for commentary from Quotient executives for stories they are working on.


In only nine months of working together, we have secured coverage for Quotient in The Wall Street Journal, CNN Business (multiple times), eMarketer, Marketing Dive, and many other business and adtech outlets