InstaDeep is an enterprise AI startup that creates decision-making systems for solving real-world problems that wanted to announce its series B funding round on a global scale. The company wanted the Brands2Life US team to coordinate the media strategy around the announcement with its global agency partners to receive articles in key publications in its target markets.
The Brands2Life US team drafted the funding announcement press release and advised on key investor quote inclusion. We coordinated with global agency partners in the UK, South Africa, and Germany on media outreach strategy, release translations, and spokesperson availability. We took an embargoed media outreach approach for media to review the news before it went live and conducted an interview prep session with the InstaDeep CEO ahead of media briefings.
Very impactful global funding announcement with coverage in key business and technology publication across all target regions. Results included:
Over 75 pieces of coverage, including VentureBeat, TechCrunch, Fortune, AP News, The Independent, City AM, and Les Echos.
Media interviews with the Financial Times, CNBC Africa, MoneyWeek, TechCrunch, and BFMTV.
Increased brand awareness and engagement with the Wall Street Journal, MIT Tech Review, and Fast Company.