Building US market momentum

for Tipalti

Strategic Challenge

Tipalti, a leading accounts payable automation provider originally founded in Israel, challenged Brands2Life to build its brand in the US to ensure investor and prospective customer audiences are aware of its ambitions to support the finance functions of high-growth organizations. Before appointing Brands2Life, Tipalti’s presence in top tier business and technology press was limited.

Brands2Life's Approach

In our first six months of working with Tipalti, Brands2Life implemented a high impact tier 1 media program to elevate brand awareness. As Tipalti went through a Series B funding round and updated its platform focus, we focused on updating the messaging and building the CEO Chen Amit’s profile.

As the company raised its Series C, we offered the media executive commentary on the market and competitors and started to use the CFO as a spokesperson who could speak directly to the company’s target CFO audience. We also leveraged Tipalti’s investors, including the former CEO of Twitter, Dick Costolo, to secure top tier business and broadcast coverage.

Business Impact

Over five years, Brands2Life elevated Tipalti’s storytelling to reach top tier business and technology publications and supported the company through multiple messaging shifts and funding rounds (Series B through E), securing coverage in Inc., TechCrunch, Forbes, Bloomberg TV, The Wall Street Journal, VentureBeat, Fortune, and Business Insider, among many others, along the way.