Frankfurt, San Francisco, London 17 February —Independent comms agencies Adel & Link Public Relations and Brands2Life US have been appointed by Deacom, Inc., a leading international enterprise software (ERP) company.
Operating under the Brands2Life Global Network umbrella the agency partners will support Deacom’s public relations globally, reinforcing its existing press office and developing thought leadership content that resonates with global customers and business audiences.
The comms programme will focus on creating content and relationships that enhance Deacom’s brand visibility and demonstrate its unique ability to serve complex batch and process manufacturing enterprises.
Dieter Roskoni, Global Marketing at Deacom, comments: “It was clear from the pitch process that Brands2Life Global agencies Adel & Link and Brands2Life have an excellent grasp of our market needs, as well as the relationships we need to sharpen our positioning from a company but also an ERP solution point of view in front of buying audiences. That expertise will be invaluable as we scale our business globally, enhance our solution portfolio and further build our brand.”
Matthias Adel, Managing Director, Adel & Link says: “We consider ourselves experts at corporate storytelling and Deacom has some of the best stories out there. From its unique product to a corporate culture that feels like family, Deacom is an accomplished business that has worked with manufacturers for 25 years. We look forward to strengthening its profile alongside our long-time partner and founder of the Brands2Life Global Network, Brands2Life.”
Rene Musech, MD of Brands2Life US, also adds: “We are excited to help Deacom start a new chapter with Adel & Link and Brands2Live. Deacom was built brick-by-brick by a father-son team, and it has drawn the attention and trust of multinational corporations across the US and Europe. We work with the brands that are transforming our world, and Deacom is one of those companies powering the transformation. We look forward to combining our fresh perspective and B2B tech credentials to earn Deacom the exposure it deserves.”