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VP, Brands2Life US

(New York City or San Francisco Bay Area)

This is an exciting new role at one of the world’s leading tech PR and communications agencies. You will have the opportunity to run and grow a client roster of some of the world’s most innovative B2B technology companies, supporting them on their growth journey from market entry through to IPO, reporting to the Brands2Life US MD. You’ll be expected to work closely with the MD, Deputy MD and other VPs to develop the agency strategy and plans in the US; manage, coach and develop the team; look after and build the client accounts; and help find and win new clients. You will also work closely with the agency’s London-based leadership team.

Main responsibilities
  • Reports to Rene Musech, MD, Brands2Life US
  • Serve on the senior management team to contribute to the overall agency strategy and growth.
  • Support in the development of the company proposition, sales and marketing, specifically as it relates to the agency’s IPO readiness offering
  • Retain and grow a group of clients that are a mix of marque brands and sought-after start-ups – (estimate billing circa $2m+)
  • Act as the senior manager representing the agency through various networking and marketing activities
  • Further grow company revenue by pursuing, pitching and winning an expanding list of new clients. Own assigned inbound new business requests and actively nurture and bring in proactive targets for the agency.
  • Collaborate closely with other senior colleagues in both the US and UK
  • Be a respected counsellor to CEOs and senior management at client companies.
  • Active, hands-on participation driving the success of accounts, including media and influencer relations, social media and content oversight and development.
  • Develop internal leaders across accounts to expand clients’ connections with the team and grow overall business.
  • Consistently forecast revenue, meet targets and work around unforeseen circumstances.
  • Be an effective ambassador, both internally and externally. Continually highlight examples of the agency’s best work and educate employees about the high agency standards.
  • Grow, mentor, manage, and retain an exceptional team of talent including career management and performance appraisal
  • Meet or exceed agreed upon office metrics, including revenue and billability goals.
  • Support internal processes such as budgeting, invoicing, and time-management so that operationally your teams are run efficiently and effectively.
Position requirements
  • 12+ years of PR experience specifically in the B2B tech PR sector, including time spent in a senior role in an agency
  • Experience counselling several technology companies as they prepare for an IPO and then taking them through listings day and beyond
  • Broad client experience across B2B technology brands – both established and start-up – with particular interest in enterprise tech, AI, cybersecurity and fintech.
  • The ability to transition effortlessly from visionary planner to hands-on executor – and back – as situations demand it
  • Demonstrated ability to generate relationships with prospects and then quickly lead the team in writing, pitching and winning new assignments
  • Demonstrated ability to quickly build trust with clients as a senior advisor
  • Demonstrated ability to oversee client programs, ensuring that they consistently deliver against stated client objectives and that client communications programs are of the highest-standard
  • A team-player with strong leadership qualities, as well as capacity to effectively manage a team
  • Be present and visible in the market as a leader, including participating in a variety of marketing activities and networking events to promote the agency brand

In return, we can offer you a fantastic working culture, highly competitive benefits, including healthcare, dental care, flexible working, industry leading training, paid sabbaticals, and lots more.

At Brands2Life we are proud of the company culture that has been created by our wonderful talent. We are extremely excited by the clients we work with and the future opportunities that lay ahead for our team. We’d love you to be a part of it!

If you would like to apply to this position, then please send your CV directly to Laura at [email protected]. Alternatively, if this role isn’t for you but you like the sound of working at Brands2Life then you are welcome to contact us at [email protected].

*Brands2Life is an equal opportunities employer and encourages applications from all backgrounds. We believe a diverse and inclusive workforce enhances our ability to be creative, innovative and entrepreneurial. We do not discriminate against applicants or employees because of race, colour, religion, gender, gender identity or expression, sexual orientation, age, disability, marital status or citizenship status.