Darktrace chooses Brands2Life

London, 14th July 2017: Brands2Life has picked up the UK PR retainer for Darktrace, the world’s leading machine learning company for cyber defense, following a competitive pitch.

Powered by advanced mathematics and machine learning, Darktrace’s Enterprise Immune System mimics the self-learning intelligence of the immune system to identify and take autonomous action against emerging cyber-threats in real time. The company has won more than 50 awards since its inception in 2013, including the World Economic Forum’s Technology Pioneer award. It was recently one of three finalists for the Royal Academy of Engineering’s MacRobert Award, which is the UK’s longest-running and most prestigious national accolade for engineering innovation.

Assia Iossifova, PR Director, Darktrace said, “In under four years, Darktrace has established itself as the clear leader in disruptive AI technology for cyber defense. The Brands2Life team impressed us with their deep understanding of our domain and ability to cut through the noise and deliver impactful cyber stories that educate and inspire.”

André Labadie, Deputy Managing Director of Business and Technology at Brands2Life, said, “Avoiding the word ‘unique’ is something you learn early in a PR career, but we think it genuinely applies to Darktrace. Its approach to cybersecurity is like no other out there.

“Darktrace has a huge potential for some really interesting comms work: it encompasses two of today’s hottest tech trends in cybersecurity and AI, and it’s already a major success story. We are incredibly excited about supporting the next phase of its growth.”

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