VMware: The higher education cyber threat

CHALLENGE To support a key sales focus on the higher education sector, technology giant VMware needed to raise awareness of its solutions, specifically its security offering, with higher education institutions. APPROACH With cyber security dominating the media landscape, we needed to find a new way of telling the...

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Match.com: Building & protecting a market leader

CHALLENGE As the market leader for dating services, Match is a highly visible brand which acts as a bellwether for the industry. Our brief is to build and protect Match’s reputation and position the brand as the responsible category leader. APPROACH Our programme began by demonstrating the...

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Verint: Rewriting the customer rulebook on engagement

CHALLENGE Verint, the global customer engagement technology firm, enlisted us to devise an integrated B2B campaign that would generate brand awareness, establish credibility with business decision makers, and support marketing events and activities across nine countries to generate leads. APPROACH To establish Verint as a thought leader in...

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Neyber: Building a thought leader

CHALLENGE Neyber challenged Brands2Life to help it become the go-to brand for fairer, salary-based finance and a thought leader on the issue of financial wellbeing. Salary-based finance is a relatively unknown term in the UK, so we needed to raise awareness of the concept amongst both...

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Redtail Telematics: Branding & identity refresh

CHALLENGE Redtail Telematics needed to modernise its web presence; its lack of mobile optimisation was delivering a poor experience to its customers and prospects; the dated design didn’t capture the company’s leading-edge innovation in telematics technology, and its content management system was ageing and unfit for...

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LinkedIn: Buzzwords

CHALLENGE We created the first ever socially-led campaign to reveal LinkedIn’s most overused buzzwords, aiming to driving conversation around LinkedIn’s target audience – career builders. APPROACH We ran LinkedIn’s first ever Instagram-focused campaign, complete with tailored content and paid Instagram media. We partnered with the influencer @Instachaaz (90,000+...

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