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The Building Blocks for Honest Engagement

Woman reading a newspaper
May 31, 2018 In Our Insights, Views By Brands2Life

The Building Blocks for Honest Engagement

The internet democratized the publishing industry resulting in excess information and misinformation, we explore how technology can help combat the fake news epidemic....

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Future of banking
May 17, 2018 In Our Insights, Views By Monique Pelletier

Four trends impacting the future of banking

Blockchain and FinTech are impacting the banking industry, our Brands2Life US team looks at the changes we can expect in the coming years....

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IoT city
April 23, 2018 In Our Insights, Views By Leigh-Anne Borkowski

Addressing IoT’s Biggest Communications Challenges

As IoT technology continues to gain momentum we reveal our trend predictions and potential PR messaging challenges that could come with them....

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July 19, 2017 In Our Insights, Views By Brands2Life

Artificial intelligence – Communicating the Opportunity

As artificial intelligence continues to improve our experiences across a range of sectors, we look at how to effectively communicate the role it plays....

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July 12, 2017 In Our Insights, Views By Brands2Life

A brand narrative and N’Golo Kante have more in common than you’d think

We uncover three lessons from the story of footballer, N’Golo Kante, that can be applied when creating an authentic brand narrative. ...

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July 4, 2017 In Our Insights, Views By Brands2Life

Customer advocacy in half a day: getting maximum comms value in four hours

We look at how to leverage customer advocacy as a competitive differentiator and a crucial marketing tool for B2B communications....

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June 30, 2017 In Our Insights, Views By Brands2Life

Snapchat goes DIY and Twitter turns full circle: what was hot in digital in June?

From social influencers breaking the law to award-winning PR campaigns - we take look at the top digital trends seen in June!...

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June 28, 2017 In Our Insights, Technology, Views By Brands2Life

Five messaging considerations for fast-growing US healthcare IoT companies

Our Brands2Life US team shares what fast-growing US healthcare IoT companies need to consider when developing their messaging in a very crowded market place....

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June 22, 2017 In Our Insights, Views By Brands2Life

Blurred lines: 4 ways your online ads could be breaking the law

As the lines between ‘what's advertising and what's not’ have blurred, we share 4 top tips for staying up-to-date with new regulations around promoted content....

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