VMware: The higher education cyber threat

CHALLENGE To support a key sales focus on the higher education sector, technology giant VMware needed to raise awareness of its solutions, specifically its security offering, with higher education institutions. APPROACH With cyber security dominating the media landscape, we needed to find a new way of telling the...

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Match.com: Building & protecting a market leader

CHALLENGE As the market leader for dating services, Match is a highly visible brand which acts as a bellwether for the industry. Our brief is to build and protect Match’s reputation and position the brand as the responsible category leader. APPROACH Our programme began by demonstrating the...

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Verint: Rewriting the customer rulebook on engagement

CHALLENGE Verint, the global customer engagement technology firm, enlisted us to devise an integrated B2B campaign that would generate brand awareness, establish credibility with business decision makers, and support marketing events and activities across nine countries to generate leads. APPROACH To establish Verint as a thought leader in...

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