Brands2Life Continues To Boost Consumer Offering With New Creative Director

Julian Cirrone joins as Creative Director of our multiple award-winning consumer division

London, 28 April 2023 – Our consumer practice goes from strength to strength with the hire of Creative Director Julian Cirrone. He will be working alongside Managing Director, and former Hope&Glory Board Director, Laura Sibley.

As an award-winning Creative Director with almost 20 years’ experience, Julian brings with him a wealth of solid agency credentials – having worked at Grayling and M&C Saatchi PR. During that time, he led integrated campaigns and projects for Badoo, EE, Umbro, Harley Davidson, Visa, Foot Locker and the UN Environment. His work combines culture driven stories with a channel agnostic approach, with a particular focus on positively affecting society and client growth.

Julian will lead the creative output for our already ambitious consumer team – with the aim of growing the practice in line with our wider goals and delivering strong storytelling – for existing and new clients.

Giles Fraser, Co-Founder, Brands2Life said; “Consumer has been a steadily growing offering in our overall business and Julian’s arrival is a major milestone in the practices’ development.”

“Julian has already made a very positive impact in the consumer team – behind the scenes – and we are delighted that this is going to continue as he comes on board in a more permanent role. We look forward to another successful year delivering our proposition – BETTER STORIES I BIGGER IMPACT.”

Cirrone adds, “Brilliant clients, a passionate team and an ambitious vision make this an exciting time to join Brands2Life. The hunger to break new ground and innovate, even after 21 years in the industry, was a huge incentive to be part of the team. I’ve been quietly working with the agency for a little while; inspired and excited to play a part in some exciting new business wins along the way, and I look forward to many more.”

“With an established planning, studio and content team, a fantastic integrated agency offering and such passion for creativity in the agency, I’m looking forward to delivering ongoing stand out work for our clients, and with the team.”

Laura Sibley, Managing Director, Consumer at Brands2Life, comments, “Within the agency, creativity is of huge importance to the brands we work with – but equally a passion point for many. That’s why we established an integrated function – the Brands2Life Creative Council – that works across all teams to ensure our creative is the best it can be.”

“Julian’s appointment is an important hire, that continues to show the agency’s commitment towards such – ensuring we keep bettering the strength of our agency output in consumer communications; and now he is on board, we’re excited about this next step.”