Vend: Getting its Lucky Brake in the UK
Cloud-based point-of-sale software Vend is a fast growing New Zealand technology company building its profile in the UK.
Over the last year, Brands2Life has established Vend as a thought leader in retail technology. We’ve created comment on the challenges facing smaller shops and profiled its executive team in The Times, The Telegraph, The Mail on Sunday, The Evening Standard and Wired.
We’ve also supported the marketing team in making the most of customer references. Following a meeting with a customer called Lucky Brakes, a bike maintenance social enterprise, at an industry event; we’ve took their story and turned it into a major feature in The Evening Standard.
It is a great example of how we create news stories from scratch and convert them into national and business coverage week in, week out.