VMware: VMworld Europe 2015

VMware’s EMEA flagship event, VMworld Europe, was bigger and better than ever before this year. With a record number of attendees and over 150 journalists and analysts attending from across Europe, Brands2Life helped deliver a seamless two-day press and analyst program, with seven breakout sessions and 250+ interviews with VMware spokespeople.

Organising an event of this magnitude takes work, with over four months of finalising press and analyst material, spokespeople messaging, logistics, and interview scheduling. The EMEA, UK and social media Brands2Life teams travelled to Barcelona and helped demonstrate VMware’s role in helping organisations transform people and processes for the digital economy.