Sungard AS: Cloud Hangover

Sungard Availability Services needed to reposition itself in the market from a traditional disaster recovery provider, to an industry leading cloud player.

We created the Cloud Hangover campaign to position Sungard AS amongst the key cloud computing players through something attention grabbing and above all, newsworthy. It was Sungard AS’ first digitally-led, integrated campaign, combining traditional media with an online quiz, mailers, vertical whitepapers, speaker slots at events and social media content.

The result: more than 130 dedicated international articles, including nine nationals in the UK, France & Ireland. The content was also used to educate more than 21,000 customers and prospects on Sungard AS’ cloud expertise.

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