Blu-ray Disc Association
Official website – including UX, UI, Development and content planning.
We were tasked with maximising the effectiveness of the new Blu-ray Disc Association website, as the old one was no longer fit for purpose. The challenge for the BDA was two-fold: one, to drive awareness and two, to build an understanding of the differences in various Disc formats.
Our solution was user experience focused – putting the consumer first in all instances and ensuring that, regardless of what stage they were at in the decision making process, they could find the answers they were looking for.
Our creative solution allowed us to showcase the UHD experience with a stunning sizzle reel and subsequent full-screen visuals, transporting the user directly into the movies.
Our technical solution employed the latest responsive techniques to offer the user a seamless experience of the site regardless of their device of choice.
You can view the live site here.