Brands2Life launches new marketing services unit, Rarefaction
Rarefaction specialises in creating both digital and offline assets that extend the impact of campaigns, including: web, Facebook, Twitter and blog sites; mobile applications; films; interactive infographics; and promotional print materials. Rarefaction has already produced work for clients such as the Blu-ray Disc Association, Cognizant, mBlox, Nominet, Unisys, Sony and VMware.
The latest product from the team is the Accidental Outlaw test [http://accidentaloutlaw.knowthenet.org.uk/] on behalf of client Nominet. Assets are created by Rarefaction’s team of specialist designers, web developers and videographers – typically working in tandem with Brands2Life’s PR, brand and social media experts.
Based in Brands2Life’s London Victoria offices, Rarefaction has its own brand and website [www.rarefaction-marketing.com] and services existing Brands2Life clients as well as competing for new, pure marketing business.
Rarefaction launch director, David Bertling, said: “We’ve been creating digital and traditional marketing assets to support client PR programmes for several years as we’ve moved to more integrated campaigns that enable us to deliver deeper business impact. Demand has kept on growing and virtually all our campaigns now include a digital element, so we’ve invested in new skills and resources to take our growth in this area to the next level.”
Giles Fraser, Brands2Life Co-Founder said: “Successful PR campaigns today require compelling digital collateral so it makes sense to produce these alongside the PR campaigns within the agency. Over the last year our team has proved that we can create amazing assets and compete with pure digital agencies on creativity and cost.”