Nokia Digital Health: Making a splash for Nokia Digital Health

CHALLENGE
Nokia came to us wanting a step change in communications around their digital health offer. Having launched into the market the previous year, awareness was still low about their connected health products and the pressure was on to drive sales. Brands2Life was tasked with raising their profile and garnering positive reviews across technology and consumer outlets.

APPROACH
Brands2Life developed an intensive media relations programme to ensure the products were seen and loved by the most influential journalists – to drive hero reviews in tech media and stand-out placement on consumer lust lists. Meanwhile, the team planned an event in partnership with Unruly Home to launch Nokia’s latest product – a connected sleep tracker.

IMPACT
Nearly 70 pieces of coverage were secured in the first two months alone including The Gadget Show, S Magazine’s ‘Get This’ and top placement in ‘Best Of’ reviews in Wired, Wareable, and Tech Radar. The team continued to deliver high volumes of coverage over the following months with stand-out pieces in Metro, The Telegraph and Forbes. The launch event was attended by 20 key journalists, producing additional articles in the Evening Standard, CNET and across Press Association outlets.