Brands2Life promotes Robin Grainger to lead international growth
Brands2Life today announced the promotion of Robin Grainger to the new role of Director, International. In the newly-created position, Grainger will work with the Brands2Life board to develop and spearhead Brands2Life’s international strategy. He will oversee proposition development, marketing, new business and overseas agency partner recruitment. Robin has been involved in driving Brands2Life’s international proposition for several years.
Brands2Life has continued to experience rapid growth in its international business over the past year. The agency’s international capabilities are currently used by corporate, business, and consumer clients that include Epson, Nissan, Nikon, QlikTech and VMware. The agency’s services include acting as the strategic EMEA hub, developing cross-border campaigns and managing agency networks as well as the development of EMEA and global social media strategies, programmes and content. International work now accounts for around 60 per cent of Brands2Life’s turnover.
Giles Fraser, Co-Founder, Brands2Life, said: “Our Idea to IMPACT approach is designed to scale internationally, so we can help clients devise compelling storylines which work across borders, both digitally and offline. We’ve created the new role of Director, International, to accelerate our global capabilities and build relationships with best-of-breed agency partners in all key markets. With over a decade’s experience running international campaigns including six at Brands2Life, Robin has a fantastic grasp of the global marketplace, and has been instrumental in developing our burgeoning international capability.”
With a background in modern languages, Robin Grainger joined Brands2Life as Account Director in 2006. He has led international campaigns for Business Objects, BT, Cisco, and Unisys.