Gemalto: social influencers discuss the future of connected living
Gemalto wanted to drive interest around Mobile World Congress, joining the conversation on how connected technology is shaping our lives.
Our campaign, based on a piece of global youth research, predicted the future of the connected world in 2025. It launched via Gemalto’s blog, supported by social advertising, and peaked in a 90 minute online CrowdChat attended by over 50 people, including 10 high-authority social influencers. The chat had a potential reach of over 2.4m people, and 413 posts.
Some great discussion follows through to Mobile World Congress, where influencers will give their six second video predictions for the future.
Gemalto continues to activate the campaign via traditional marketing and PR channels for further impact.