Gatwick: Gatwick launches the UK’s first Floga lounge
To highlight Gatwick’s increasing long-haul offering, and tapping into the insight that long haul flights can be very uncomfortable, we created the concept of ‘Floga’, a pre-flight yoga routine designed to target the problem areas that be affected by sitting through long haul flights.
We teamed up with Instagram yogi, Shona Vertue, who has over 27,000 followers on Instagram, to design a bespoke ‘Floga’ routine for the airport. The routine was then made available to all passengers in a dedicated space in the South Terminal.
To launch the routine to the media, we held an exclusive masterclass, and invited key bloggers and media along to be taught by Shona first hand. With a stellar list of attendees we secured a full page in the Evening Standard and further hits in The Independent, The Sun, The Metro, Mirror.co.uk and on Telegraph.co.uk.