With 2018 drawing to a close, our challenge was to provide travel inspiration for 2019 and promote bookings over the busy Christmas period.
To start conversations about festive getaways and create wanderlust across Instagram, we partnered with high profile influencers who were travelling overseas for Christmas.
To ensure the content stood out amongst the tinsel and the wrapping paper, we needed to equip our influencers a bit of Christmas PR sparkle. Teaming up with an inflatables specialist, we gave the travel trend of fun inflatables a festive twist. We designed a fleet of Rudolfloats, Rudolph shaped pool floats for our talent to use in their posts, complete with a red nose of course! Giving our influencers a taste of Christmas whilst they were aboard, we tasked them with featuring the Rudolfloats in their posts, along with the hashtag #TisTheSeasonToTravel.
- 1,703,700 followers reached through 4 influencers
- 30,606 engagement across 9 social posts