eNett: Profiling a high growth business
eNett International is redefining payments in the travel industry, achieving an impressive compound annual growth rate of 64% year-on-year. The Singapore-based company appointed Brands2Life to raise its profile in international markets and tell its corporate story.
Brands2Life is delivering an ongoing integrated communications programme to tell the eNett story by highlighting the ways in which eNett helps travel companies grow, reduce risk and improve customer experience. This has included thought leadership campaigns, executive profiling, and an ongoing proactive press office function. To support these campaigns, the team has developed digital assets and compelling media and social content.
18 months into the programme, Brands2Life has exceeded all its targets. The team has placed dedicated media profiles of Anthony Hynes on topics as diverse as maintaining corporate culture during exponential business growth, CSR initiatives, surcharging and the strategies of major airline operators. An integrated digital and social media programme has also been developed, providing regular content and supporting wider marketing campaigns and events. A series of industry award entries has secured nine wins for eNett, recognising the company’s rapid growth and innovation.