Brands2Life’s JustEat campaign scoops Drum Marketing Award
Brands2Life’s ‘The Don’t Cook Party – The Battle for Corby’ campaign was recognised at the Drum Marketing Awards hosted at the Emirates Stadium last night. The campaign, which put Just-Eat’s iconic Mr Mozzarella up for the Parliamentary Seat vacated by Louise Mensch, won in the Best Experiential and Event of the Year category.
The campaign generated massive broadcast, national and social media interest and contributed to a 28% uplift in Just-Eat sales in the area. Although the bid for office was ultimately unsuccessful, as political blog Guido Fawkes put it “Mr Mozzarella got closer to the Lib Dems than the Lib Dems did to UKIP”.
These are just the latest in a series of industry recognitions for the campaign. It recently won a Silver SABRE Award for EMEA Guerrilla Marketing Campaign of the Year and is nominated for a Gold SABRE Award in the Food EMEA Service Category to be revealed later this month.
The broader ‘Don’t Cook, Just Eat’ campaign also won the Re-brand/Re-launch Strategy of the Year, together with the Chairman’s Prize.