Cognizant: a political and CSR programme for Europe
As the EU’s digital political agenda rapidly evolves, leading digital transformation company Cognizant asked Brands2Life for strategic support in developing a public affairs programme to support continued business growth across their European markets.
We combined talking to leaders from across the business with our own political intelligence to single out opportunities around digital innovation and skills. The next step was to build a detailed public affairs action plan for Europe and resourcing to guide Cognizant’s global corporate team in the US.
Alongside this, Cognizant had a vibrant community engagement programme and CSR in Europe and wanted our help in bringing local digital and charitable activities into a strategic CSR programme to position the company to scale it up.