Robin Grainger Appointed to Board
Giles Fraser, Co-Founder of Brands2Life, said: “Robin has been instrumental in developing our international capabilities to the point where some 45 percent of our work now has an international dimension. He is also a highly effective client counsellor, a respected mentor to our teams, and a valued advisor to Sarah Scales and myself. In the light of his many contributions during his six-year career with us, we are delighted to invite him to the agency’s Board. As we chart the next stage of our growth, I am sure Robin will have many more invaluable contributions to make.”
Grainger has spearheaded Brands2Life’s international development since 2009. He leads the Oriella PR Network, which spans 16 agencies and some 26 countries, and focuses primarily on B2B and technology brands. To support clients requiring more multi-disciplinary, integrated campaigns, he is building ties with leading integrated consumer, brand and corporate agencies in key countries. Grainger also leads the Brands2Life Oriella Digital Journalism Study, an annual survey which charts the growth and impact of digital media on journalists around the world. Since 2008, the study has polled 500+ journalists in more than 15 countries.
Grainger joined Brands2Life as an Account Director in 2006 from Fuse PR (now Racepoint Group). His 12-year experience includes periods leading large-scale campaigns for brands including Cisco Systems, BT, Unisys, Business Objects (now SAP), Easynet and Verint Systems.