Anaplan: The Budget rapid response

We gave our client Anaplan a voice during one of the most talked about UK business events of the year – the Budget.

Utilising existing media relationships and working on the topical issue of ‘The Northern Powerhouse’, which featured in Chancellor George Osborne’s 2016 Budget, the team’s rapid response work secured Anaplan top tier coverage, successfully cutting through all the noise around the event.

Comment on the topic from Anaplan’s founder appeared in the main section of the FT print and online, with supporting coverage in Computer World UK, IDG Connect, Business Insider UK and IT Pro.

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