A record-breaking crowd funding appeal
We love working with disruptive brands on challenging ideas. They don’t come more disruptive or challenging than the world’s biggest-ever crowd-funding appeal to develop a brand-new smartphone.
Our campaign in the UK and USA led to the Ubuntu Edge raising more in pledges than anyone has done before – over $13 million in just 4 weeks.
The media campaign secured over 250 articles including 20 national and business pieces and blanket coverage in mobile and tech media and blogs. We staged a high-profile Reddit IAMA session for Ubuntu’s controversial founder, Mark Shuttleworth – which alone generated over $300,000 of pledges.