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# Brands2Life

Better stories | Bigger impact

## Sitemaps

- [XML Sitemap](https://brands2life.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Latest](https://brands2life.com/latest/)
- [Quantum has a storytelling problem](https://brands2life.com/quantum-has-a-storytelling-problem/)
- [Did ‘Silly Season’ just get serious? What health PR can learn from the stories that shaped this summer](https://brands2life.com/did-silly-season-just-get-serious/)
- [Brands2Life in Residence](https://brands2life.com/brands2life-in-residence/)
- [A Vision of Value: A new language for sustainability](https://brands2life.com/a-vision-of-value-a-new-language-for-sustainability/)
- [A Vision of Value: How the language of “value” is reshaping sustainability communications](https://brands2life.com/a-vision-of-value-how-the-language-of-value-is-reshaping-sustainability-communications/)
- [Who do patients trust now?](https://brands2life.com/who-do-patients-trust-now/)
- [Programming Biology: How Basecamp Research is Using AI to Transform Medicine – Part 2](https://brands2life.com/programming-biology-how-basecamp-research-is-using-ai-to-transform-medicine-part-2/)
- [What Cannes Lions 2026 tells us about the future of health communications](https://brands2life.com/what-cannes-lions-2026-tells-us-about-the-future-of-health-communications/)
- [Four key takeaways from Brands2Life’s telecoms breakfast](https://brands2life.com/four-key-takeaways-from-brands2lifes-telecoms-breakfast/)
- [Programming Biology: How Basecamp Research is Using AI to Transform Medicine – Part 1](https://brands2life.com/programming-biology-how-basecamp-research-is-using-ai-to-transform-medicine-part-1/)
- [If the Moon was made of cheese, would you buy it? SpaceX’s S-1 tells a story that you should](https://brands2life.com/if-the-moon-was-made-of-cheese-would-you-buy-it-spacexs-s-1-tells-a-story-that-you-should/)
- [You Can’t Manufacture Trust](https://brands2life.com/you-cant-manufacture-trust/)
- [Brands2Life achieves LinkedIn Ads Certified Agency status](https://brands2life.com/brands2life-achieves-linkedin-ads-certified-agency-status/)
- [In the age of AI, human stories are your last competitive advantage](https://brands2life.com/in-the-age-of-ai-human-stories-are-your-last-competitive-advantage/)
- [Six things every brand needs to understand about GEO](https://brands2life.com/six-things-every-brand-needs-to-understand-about-geo/)
- [King’s Speech 2026: What businesses need to know in a volatile Westminster](https://brands2life.com/kings-speech-2026-what-businesses-need-to-know-in-a-volatile-westminster/)
- [Human stories do not soften science. They reveal why it matters.](https://brands2life.com/human-stories-do-not-soften-science-they-reveal-why-it-matters/)
- [#1 in PRWeek UK Technology table 2026 – for third consecutive year](https://brands2life.com/1-in-prweek-uk-technology-table-for-third-consecutive-year/)
- [Elections 2026: What engaging with a more fragmented political landscape means for businesses](https://brands2life.com/elections-2026-what-engaging-with-a-more-fragmented-political-landscape-means-for-businesses/)
- [GEO is not a threat to PR. But forgetting its real value might be](https://brands2life.com/geo-is-not-a-threat-to-pr-but-forgetting-its-real-value-might-be/)
- [A shifting Senedd: How this election will reshape how businesses engage in Wales](https://brands2life.com/a-shifting-senedd-how-this-election-will-reshape-how-businesses-engage-in-wales/)
- [Brands2Life US Shortlisted for 2018 North America New Agency of the Year by Holmes Report](https://brands2life.com/brands2life-us-shortlisted-2018-north-america-new-agency-year-holmes-report-2/) - One year after its launch, Brands2Life's San Francisco-based US office has been shortlisted for The Holmes Report 2018 North America New PR Agency of the Year.
- [Four trends impacting the future of banking](https://brands2life.com/four-trends-impacting-future-banking/) - Blockchain and FinTech are impacting the banking industry, our Brands2Life US team looks at the changes we can expect in the coming years.
- [The Building Blocks for Honest Engagement](https://brands2life.com/building-blocks-honest-engagement-2/) - The internet democratized the publishing industry resulting in excess information and misinformation, we explore how technology can help combat the fake news epidemic.
- [Three trends to come out of CES 2019](https://brands2life.com/three-trends-to-come-out-of-ces-2019-2/) - Our US team looks at the top three trends to come out of CES 2019 from AI and the war of virtual assistants; the upcoming 5G revolution; to the inevitability that autonomous vehicles will be joining our roads in the future.
- [Adel & Link, Brands2Life Global pulled in to support global-market press office brief for Deacom, Inc.](https://brands2life.com/deacom-appoints-adel-link-brands2life-press-office-brief-2/) - Frankfurt, San Francisco, London 17 February —Independent comms agencies Adel & Link Public Relations and Brands2Life US have been appointed by Deacom, Inc., a leading international enterprise software (ERP) company. Operating under the Brands2Life Global Network umbrella the agency partners will support Deacom’s public relations globally, reinforcing its existing press office and developing thought leadership
- [One more time with meaning](https://brands2life.com/one-more-time-with-meaning/) - The beginning of the pandemic brought uncertainty and fear around how we would ever again be able to safely gather in schools, restaurants, and the workplace. Now as we map Brands2Life US’ return to work, we must anticipate the potential confusion and trepidation that comes along with the relief and joy of our teams finally
- [NAB Show ‘22: LIVE from the LIVE conference about LIVE streaming](https://brands2life.com/nab-show-22/) - Axioms can be comforting in their inevitable truth. If you dig a deep hole, you will find water. There's no crying in baseball. If you work in tech PR long enough, you will eventually find yourself in a sprawling Las Vegas convention center for a trade show. Like the swallows returning to Capistrano, 50,000 professionals
- [Market conditions have delayed your planned IPO: what’s next for your comms program?](https://brands2life.com/delayed-ipo-comms-program-2/)
- [Real-time data and expert analysts are the keys to promoting proptech clients](https://brands2life.com/promoting-proptech-clients-2/)
- [Newsjacking is dead. Long live trendsurfing.](https://brands2life.com/newsjacking-is-dead-long-live-trendsurfing-2/)
- [Brands2Life hires Rowland Harding as Senior Vice President](https://brands2life.com/brands2life-hires-rowland-harding-svp-2/)
- [Top tips to keep your cybersecurity comms ahead of the curve](https://brands2life.com/keep-cybersecurity-comms-ahead-curve/)
- [Executive profiling – getting it right](https://brands2life.com/executive-profiling-getting-it-right/)
- [Book Club Review: Smart brevity is the killer app for comms pros](https://brands2life.com/smart-brevity-killer-app-comms-pros/)
- [What if a customer won’t talk? How to maximize customer storytelling through elevating executive thought leadership](https://brands2life.com/maximize-customer-storytelling-elevating-executive-thought-leadership/)
- [A leader in generative AI walks into a bar… its successor ducks](https://brands2life.com/leader-generative-ai-walks-into-bar/)
- [Book Club Book Review: To be clear is to be kind. Radical Candor is leadership’s secret sauce](https://brands2life.com/radical-candor-leaderships-secret-sauce/)
- [Like Rome, the foundation of your media strategy needs to be laid brick by brick – and no, it will not be built in a day](https://brands2life.com/foundation-media-strategy-needs-laid-brick-by-brick/)
- [Book Club Book Review: To infinity and beyond: Essential advice to foster creativity across all levels](https://brands2life.com/book-club-infinity-beyond-essential-advice-foster-creativity/)
- [A Great, Big, Beautiful TAMorrow](https://brands2life.com/a-great-big-beautiful-tamorrow-2/)
- [Book Club Book Review: Hitting the ground running](https://brands2life.com/book-club-book-review-hitting-the-ground-running-2/)
- [Dispatch from Disrupt](https://brands2life.com/dispatch-from-disrupt/)
- [Key highlights from our semi-annual US Summit in the Twin Cities](https://brands2life.com/key-highlights-from-our-semi-annual-us-summit-in-the-twin-cities/)
- [Avoiding business burnout in the mental health and wellness technology market](https://brands2life.com/avoiding-business-burnout-in-the-mental-health-and-wellness-technology-market-2/)
- [Communicating for Competitive Edge: Mastering the Semiconductor Industry's Evolving Landscape](https://brands2life.com/communicating-for-competitive-edge-mastering-the-semiconductor-industrys-evolving-landscape-2/)
- [Book Club Book Review | Alexa: How can I achieve success?](https://brands2life.com/book-club-book-review-alexa-how-can-i-achieve-success/)
- [Book Club Book Review: Secrets of Sand Hill Road](https://brands2life.com/book-club-book-review-secrets-of-sand-hill-road/)
- [Essential Insights for Navigating Today's Media Landscape: Lessons from a Seasoned NYT Journalist](https://brands2life.com/essential-insights-for-navigating-todays-media-landscape-lessons-from-a-seasoned-nyt-journalist/)
- [Navigating the Hype and Reality of AI: Insights from WSJ's Dan Gallagher](https://brands2life.com/navigating-the-hype-and-reality-of-ai-insights-from-wsjs-dan-gallagher/)
- [An insider’s report on the White House’s AI Aspirations and the future of America’s AI leadership](https://brands2life.com/an-insiders-report-on-the-white-houses-ai-aspirations-and-the-future-of-americas-ai-leadership/)
- [Enhancing media relationships: Insights from a tech journalist](https://brands2life.com/enhancing-media-relationships-insights-from-a-tech-journalist/)
- [Back on US soil, the Chip War persists](https://brands2life.com/back-on-us-soil-the-chip-war-persists/)
- [Empire State of Mind: Brands2Life takes the Big Apple](https://brands2life.com/empire-state-of-mind-brands2life-takes-the-big-apple/)
- [Crisis survival handbook: the importance of telling the truth yourself](https://brands2life.com/crisis-survival-handbook-the-importance-of-telling-the-truth-yourself/)
- [Why you need an Executive Comms Program](https://brands2life.com/why-you-need-an-executive-comms-program/)
- [Preparing for the Opening Bell: An IPO Readiness Communications Playbook](https://brands2life.com/preparing-for-the-opening-bell-an-ipo-readiness-communications-playbook-2/)
- [Exploring the Ethical Dimensions of Tech with Dave Lee, Bloomberg](https://brands2life.com/exploring-ethical-dimensions-tech-dave-lee-bloomberg/)
- [S-1 Insider: A Comms Decoding – Waystar](https://brands2life.com/s-1-insider-a-comms-decoding-waystar/)
- [Marketing in Transition | The Boldness Dilemma: Balancing risk and reward in modern B2B storytelling](https://brands2life.com/marketing-in-transition-the-boldness-dilemma-balancing-risk-and-reward-in-modern-b2b-storytelling-2/)
- [Marketing in Transition | Balancing Brand and Lead Generation: Navigating the tension between long-term growth and immediate results](https://brands2life.com/marketing-in-transition-balancing-brand-and-lead-generation-navigating-the-tension-between-long-term-growth-and-immediate-results-2/)
- [Marketing in Transition | Transformation in Marketing: Adapting to rapid change](https://brands2life.com/marketing-in-transition-transformation-in-marketing-adapting-to-rapid-change-2/)
- [Marketing in Transition | Generative AI: Are marketers ready to walk the talk?](https://brands2life.com/marketing-in-transition-generative-ai-are-marketers-ready-to-walk-the-talk-2/)
- [Cracking the RSAC Code: How to Maximize Your Presence at Cybersecurity’s Biggest Event](https://brands2life.com/cracking-the-rsac-code-how-to-maximize-your-presence-at-cybersecuritys-biggest-event/)
- [The 2025 IPO market and learnings from the CoreWeave and Klarna S-1 filings](https://brands2life.com/the-2025-ipo-market-and-learning-coreweave-and-klarna/)
- [RSA 2025 reflections: A breakthrough year for Agentic AI, with some familiar doubts around value](https://brands2life.com/rsa-2025-reflections-a-breakthrough-year-for-agentic-ai-with-some-familiar-doubts-around-value/)
- [Breaking through in Broadcast](https://brands2life.com/breaking-through-in-broadcast-2/)
- [One Year On: Why strategic communication is now mission-critical in the semiconductor race](https://brands2life.com/one-year-on-why-strategic-communication-is-now-mission-critical-in-the-semiconductor-race-2/)
- [B2B Influencer Event at LinkedIn, October 2025](https://brands2life.com/b2b-influencer-event-at-linkedin-october-2025/)
- [In case you missed it: Five things we learned from SNP London Business Day 2026](https://brands2life.com/in-case-you-missed-it-five-things-we-learned-from-snp-london-business-day-2026/)
- [Where optimism meets opportunity: The new National Cancer Plan has it all](https://brands2life.com/where-optimism-meets-opportunity-the-new-national-cancer-plan-has-it-all/)
- [AI Hub Live: Brand Reputation in the AI Era](https://brands2life.com/ai-hub-live-brand-reputation-in-the-ai-era/)
- [Building trust in the age of AI with Onfido founder, Husayn Kassai](https://brands2life.com/building-trust-in-the-age-of-ai-with-onfido-founder-husayn-kassai/)
- [The Tech Podcast Opportunity: For privately held companies](https://brands2life.com/the-tech-podcast-opportunity-for-privately-held-companies/)
- [Basecamp Research appoints Brands2Life to build global awareness of its breakthrough AI therapeutics models](https://brands2life.com/basecamp-research-appoints-brands2life-to-build-global-awareness-of-its-breakthrough-ai-therapeutics-models/)
- [RSAC 2026: Owning a room still matters, while digital tactics shift](https://brands2life.com/rsac-2026-owning-a-room-still-matters-while-digital-tactics-shift/)
- [How storytelling sits at the heart of the UK's robotics opportunity: Q&A with techUK’s Rory Daniels](https://brands2life.com/the-power-of-storytelling-for-robotics-to-take-off-qa-with-techuks-rory-daniels/)
- [Paritee strengthens data, AI and analytics capabilities with appointment of Elizabeth Gladwin as Chief Data and Innovation Officer](https://brands2life.com/paritee-strengthens-data-ai-and-analytics-capabilities-with-appointment-of-elizabeth-gladwin-as-chief-data-and-innovation-officer/)
- [Caring Wildly: How Bloom & Wild reinvented flower gifting](https://brands2life.com/caring-wildly-how-bloom-wild-reinvented-flower-gifting/)
- [Paritee accelerates U.S. expansion and bolsters corporate advisory capabilities with acquisition of One Strategy Group](https://brands2life.com/paritee-accelerates-u-s-expansion-and-bolsters-corporate-advisory-capabilities-with-acquisition-of-one-strategy-group/)
- [The King’s Fund: The year the NHS has to choose what matters most](https://brands2life.com/the-kings-fund-the-year-the-nhs-has-to-choose-what-matters-most/)
- [Brands2Life launches its GEO offering to increase brand visibility and reputation in AI-driven search](https://brands2life.com/brands2life-launches-its-geo-offering-to-increase-brand-visibility-and-reputation-in-ai-driven-search/)
- [Tech Trends 2026: Takeaways for the biotech sector](https://brands2life.com/tech-trends-2026-takeaways-for-the-biotech-sector/)
- [Brands2Life launches AI-Powered Influencer Marketing Service](https://brands2life.com/brands2life-launches-ai-powered-influencer-marketing-service/) - Brands2Life has launched PUNCH, an end-to-end, helping not just with influencer identification but also strategy, validation, engagement and ongoing management for consumer and B2B sectors,
- [Tech Trends 2026: Key Takeaways](https://brands2life.com/tech-trends-2026-key-takeaways/)
- [Brands2Life celebrates 25 years with double Large Consultancy of the Year win at PRWeek and PRCA](https://brands2life.com/brands2life-celebrates-25-years-with-double-large-consultancy-of-the-year-win-at-prweek-and-prca/)
- [Paritee acquires strategic intelligence agency Truth Consulting](https://brands2life.com/paritee-acquires-strategic-intelligence-agency-truth-consulting/)
- [Podcast: Clue CEO Clare Elford on the hidden tech powering investigations worldwide](https://brands2life.com/podcast-clue-ceo-clare-elford-on-the-hidden-tech-powering-investigations-worldwide/)
- [The Rise of Indie Journalism](https://brands2life.com/the-rise-of-indie-journalism/)
- [Tech Trends 2026](https://brands2life.com/tech-trends-2026/)
- [Paritee expands its Nordic footprint with acquisition of Kruse Larsen](https://brands2life.com/paritee-expands-its-nordic-footprint-with-acquisition-of-kruse-larsen/)
- [UK workers trust peer-to-peer spaces the most, finds new Brands2Life B2B Influencer report](https://brands2life.com/uk-workers-trust-peer-to-peer-spaces-the-most-finds-new-brands2life-b2b-influencer-report/)
- [Brands2Life unveils interactive PUNCH dashboard to power smarter influencer marketing](https://brands2life.com/brands2life-unveils-interactive-punch-dashboard-to-power-smarter-influencer-marketing/)
- [Why B2B influencers are key to connecting with buyers in an AI world](https://brands2life.com/why-b2b-influencers-are-key-to-connecting-with-buyers-in-an-ai-world/)
- [Autumn Budget 2025: Our five key takeaways, as the Chancellor waits for growth](https://brands2life.com/autumn-budget-2025-our-five-key-takeaways-as-the-chancellor-waits-for-growth/)
- [New communications agency North Seventy Five launches in the Middle East in partnership with Paritee](https://brands2life.com/new-communications-agency-north-seventy-five-launches-in-the-middle-east-in-partnership-with-paritee/)
- [Paritee acquires Brussels consultancy RPP Group](https://brands2life.com/paritee-acquires-brussels-consultancy-rpp-group/)
- [Marketing in Transition: Cybersecurity](https://brands2life.com/marketing-in-transition-cybersecurity/)
- [From the Transistor to GPT: Notes from OverdriveAI at Nokia Bell Labs](https://brands2life.com/from-the-transistor-to-gpt-notes-from-overdriveai-at-nokia-bell-labs/)
- [Cybersecurity Awareness Month 2025: Kate Baker, Zscaler](https://brands2life.com/cybersecurity-awareness-month-2025-kate-baker-zscaler/)
- [Podcast: Technology, tenacity and the future of urban delivery with Stuart CEO, Cornelia Raportaru](https://brands2life.com/podcast-technology-tenacity-and-the-future-of-urban-delivery-with-stuart-ceo-cornelia-raportaru/)
- [Brands2Life celebrates 25 years with PRWeek UK 2025 Large Consultancy of the Year win](https://brands2life.com/brands2life-celebrates-25-years-with-prweek-uk-2025-large-consultancy-of-the-year-win/)
- [Podcast: Inside the quantum revolution with Oxford Ionics CEO Dr. Chris Ballance](https://brands2life.com/podcast-inside-the-quantum-revolution-with-oxford-ionics-ceo-dr-chris-ballance/)
- [Cybersecurity Awareness Month 2025: Jack Lilley, Red Sift](https://brands2life.com/cybersecurity-awareness-month-2025-jack-lilley-red-sift/)
- [Cybersecurity Awareness Month 2025: Peter Beck, Palo Alto Networks](https://brands2life.com/cybersecurity-awareness-month-2025-peter-beck-palo-alto-networks/)
- [Amid the robotic revolution, humans still have a starring role](https://brands2life.com/amid-the-robotic-revolution-humans-still-have-a-starring-role/)
- [Looking to the future of B2B marketing](https://brands2life.com/looking-to-the-future-of-b2b-marketing/)
- [Podcast: Nina Mohanty on Bloom Money, savings circles and the future of inclusive fintech](https://brands2life.com/podcast-nina-mohanty-on-bloom-money-savings-circles-and-the-future-of-inclusive-fintech/)
- [The Bravery Playbook](https://brands2life.com/the-bravery-playbook/)
- [Beyond regulation: joining the AI sovereignty conversation](https://brands2life.com/beyond-regulation-joining-the-ai-sovereignty-conversation/)
- [Brands2Life empowered over 285 young people into work through Family Action’s HeadStart programme](https://brands2life.com/brands2life-empowered-over-255-young-people-into-work-through-family-actions-headstart-programme/) - Award-winning communications agency Brands2Life has helped more than 285 young people enter the workforce since 2022 through its industry-leading partnership with Family Action’s HeadStart programme.
- [Bravery beats buzzwords](https://brands2life.com/bravery-beats-buzzwords/) - In a sea of AI-generated sameness, “perfectly fine” content won’t cut through. Bravery is now B2B’s most valuable marketing asset – and telling a story only you can own can turn empty pipelines into real business growth.
- [Why AI alone can’t create social content that drives business impact](https://brands2life.com/why-ai-alone-cant-create-social-content-that-drives-business-impact/)
- [AI unicorn AlphaSense appoints Brands2Life to boost brand awareness across UK and EMEA](https://brands2life.com/ai-unicorn-alphasense-appoints-brands2life-to-boost-brand-awareness-across-uk-and-emea/)
- [Black Hat 2025: From noise to noticed and what security vendors need to know](https://brands2life.com/black-hat-2025-from-noise-to-noticed-and-what-security-vendors-need-to-know/)
- [Shaping their next chapter: How Informa TechTarget rebranded for growth](https://brands2life.com/shaping-their-next-chapter-how-informa-techtarget-rebranded-for-growth/)
- [Lidl GB appoints Brands2Life as Corporate Communications and Public Affairs Agency](https://brands2life.com/lidl-gb-appoints-brands2life-as-corporate-communications-and-public-affairs-agency/)
- [Are hashtags on social dead? You may need to rethink your brand’s strategy](https://brands2life.com/are-hashtags-on-social-dead-you-may-need-to-rethink-your-brands-strategy/)
- [Your next social media campaign could be an AI Search result](https://brands2life.com/your-next-social-media-campaign-could-be-an-ai-search-result/)
- [AI Search – our time is now!](https://brands2life.com/ai-search-our-time-is-now/) - Last week, the Economist called ‘old school PR’ the ‘unexpected winners’ in AI search. André Labadie explores why brands are dialling up earned media excellence.
- [Brands2Life appoints Head of Cybersecurity to further expand agency specialism](https://brands2life.com/brands2life-appoints-head-of-cybersecurity-to-further-expand-agency-specialism/) - Brands2Life has reinforced its cybersecurity practice with the promotion of Michael Bartley to Head of Cybersecurity.
- [Marketing in Transition | Misinformation – and how to stay the right side of it](https://brands2life.com/marketing-in-transition-misinformation-and-how-to-stay-the-right-side-of-it/) - In the latest edition of our Marketing in Transition series, we explore how senior marketers are responding to one of the most urgent challenges facing brands today: the rise and impact of misinformation.
- [Tech Trends 2025: Health Highlights](https://brands2life.com/tech-trends-2025-health-summary/)
- [London Tech Week 2025: A vision of the future, powered by innovation](https://brands2life.com/london-tech-week-2025-a-vision-of-the-future-powered-by-innovation/) - London Tech Week wasn’t only about size: it was about scale.
- [Brands2Life's Summary and Analysis of the Spending Review](https://brands2life.com/brands2lifes-summary-and-analysis-of-the-spending-review/) - So, where has Labour prioritised investment, and what did today’s Spending Review mean for businesses?
- [Podcast: Six decades of technology with Richard Holway, MBE](https://brands2life.com/podcast-six-decades-of-technology-with-richard-holway-mbe/) - We sit down with Richard Holway MBE, one of the most distinguished commentators on the UK and global tech scene.
- [Brands2Life is #1 in UK Tech – again!](https://brands2life.com/brands2life-is-1-in-uk-tech-again/) - We’re thrilled to announce that Brands2Life has been ranked #1 in PRWeek’s 2025 Technology Table, marking our second consecutive year at the top – and our fifth time in six years!
- [Brands2Life appoints Moray Macdonald as Head of Public Affairs](https://brands2life.com/brands2life-appoints-moray-macdonald-as-head-of-public-affairs/) - Brands2Life has appointed Moray Macdonald as Head of Public Affairs as the agency looks to bolster its policy, government and regulatory affairs offering in the UK.
- [Great expectations: Harnessing the power of genAI content for patients](https://brands2life.com/great-expectations-harnessing-the-power-of-genai-content-for-patients/) - Our report provides suggestions to ensure we continue to educate and empower patients on their healthcare journeys, using AI as a ‘power tool’ within the current framework and solutions that exists.
- [Podcast: Dame Stephanie Shirley: The woman who rewrote the rules of tech](https://brands2life.com/podcast-dame-stephanie-shirley-the-woman-who-rewrote-the-rules-of-tech/)
- [Brands2Life launches AI Hub](https://brands2life.com/brands2life-launches-ai-hub/) - Brands2Life today announced the launch of a new AI Hub to deliver AI consulting and services for its clients and accelerate the development of its own AI capabilities.
- [Podcast: 30 years of growing pioneering tech brands with Amadeus Capital Partners’ Anne Glover CBE](https://brands2life.com/30-years-of-growing-pioneering-tech-brands-with-amadeus-capital-partners-anne-glover-cbe/) - This month we're joined by Anne Glover, CEO at Amadeus Capital Partners, one of technology’s most successful venture capital firms.
- [Podcast: Taking on the world one semiconductor at a time](https://brands2life.com/the-brands-transforming-our-world-podcast-taking-on-the-world-one-semiconductor-at-a-time/) - In this episode of the Brands Transforming Our World podcast, hosts Giles Fraser and Rory Cellan-Jones sit down with Dave Moore, CEO of Pragmatic.
- [Podcast: Scaling a European AI pioneer](https://brands2life.com/the-brands-transforming-our-world-podcast-scaling-a-european-ai-pioneer/) - In episode two, Giles Fraser and Rory Cellan-Jones, sit down with David Parry-Jones, Chief Revenue Officer at DeepL, global leader in language AI.
- [Podcast: A truly unique UK tech story with Raspberry Pi’s Eben Upton](https://brands2life.com/a-truly-unique-uk-tech-story-with-raspberry-pis-eben-upton/) - On this month's podcast we're joined by Eben Upton, CEO at Rasberry Pi, listen for insights about innovation, education, and tech's impact on our future.
- [Podcast: The playbook for global tech success with Stephen Kelly](https://brands2life.com/building-global-tech-success-with-stephen-kelly/) - Join us for a fascinating conversation with Stephen Kelly, CEO of Cirata and former UK Government COO.
- [Podcast: Accelerating towards a sustainable future with Hitachi ZeroCarbon CEO, Ram Ramachander](https://brands2life.com/accelerating-towards-a-sustainable-future-with-hitachi-zerocarbon-ceo-ram-ramachander/) - In this month’s discussion, Brands2Life Co-Founder, Giles Fraser, and former BBC Tech Correspondent, Rory Cellan-Jones, sit down with Ram Ramachander, CEO of Hitachi ZeroCarbon.
- [Podcast: Martha Lane Fox – a British technology icon tells her story](https://brands2life.com/btow-podcast-martha-lane-fox-a-british-technology-icon-tells-her-story/) - This month we welcome tech pioneer, entrepreneur, and digital inclusion advocate, Martha Lane Fox as the latest guest on ‘Brands Transforming Our World'!
- [Podcast: The Future of AI with Graphcore CEO, Nigel Toon](https://brands2life.com/podcast-the-future-of-ai-with-graphcore-ceo-nigel-toon/)
- [Brands2Life 25th anniversary Q&A with Giles and Sarah, our co-founders](https://brands2life.com/brands2life-25th-anniversary-qa-with-giles-and-sarah-our-co-founders/)
- [Brands Transforming Our World: Preparing for the Opening Bell](https://brands2life.com/brands-transforming-our-world-preparing-for-the-opening-bell/) - Jack Murphy and Rene Musech sit down with James Robinson, the innovative senior communications leader who spent six years at the helm of global comms at Marqeta, including during its successful IPO on Nasdaq in 2021.
- [The Social Scoop | May 2024](https://brands2life.com/the-social-scoop-may-2024/)
- [Spring Statement 2025: The Opportunity for Business](https://brands2life.com/spring-statement-2025-the-opportunity-for-business/) - Today’s speech was Rachel Reeves’ chance to try to restore some degree of confidence in the Government’s economic plan amongst the city, business leaders and the general public.
- [Brands2Life launches The Conscious Advantage](https://brands2life.com/brands2life-launches-the-conscious-advantage/) - New sustainability approach set to help brands align positive impact with business performance.
- [Tech Trends 2025: Insights and key takeaways](https://brands2life.com/tech-trends-2025-insights-and-key-takeaways/) - On 23 January 2025, we held our annual Tech Trends event, featuring a dynamic and insightful discussion with our expert panel.
- [Mystic K’s Social Media Tarot: 2025’s Reading](https://brands2life.com/mystic-ks-social-media-tarot-2025s-reading/) - Let’s shuffle the deck and unveil the truths that will shape comms strategies in 2025 and beyond.
- [Is There a Democratisation of Thought?](https://brands2life.com/is-there-a-democratisation-of-thought/) - In a world flooded with content, are we starting to crave more depth and authenticity—leading to the resurgence of blogging?
- [Unlocking the Future of Healthcare with AI: Opportunities for Marketers](https://brands2life.com/unlocking-the-future-of-healthcare-with-ai-opportunities-for-marketers/) - For communicators in health tech, the key takeaway was clear: how we position AI will shape its role in the future of healthcare.
- [Brands2Life interviews: Emily Howell, Senior PR Manager, Yonder](https://brands2life.com/brands2life-interviews-emily-howell-senior-pr-manager-yonder/) - Brands2Life interviews Emily Howell, Senior PR Manager, Yonder, the credit card fintech specialising in reward points.
- [Unpacking Cybersecurity Trends: Insights from Brands2Life's Cybersecurity Tech Trends Lates](https://brands2life.com/unpacking-cybersecurity-trends-insights-from-brands2lifes-cybersecurity-tech-trends-lates/) - The discussion covered the learnings from major cybersecurity incidents in 2024, predictions for 2025, and how brands can effectively navigate and differentiate themselves in this critical space.
- [Comms Thoughts: Exec comms in 2025](https://brands2life.com/comms-thoughts-exec-comms-in-2025/) - In a world where major political decisions split countries 50/50, business leaders face a real challenge in not alienating half their customer or employee base by sharing their beliefs.
- [Three lessons from biotech startups revolutionising women’s health](https://brands2life.com/three-lessons-from-biotech-startups-revolutionising-womens-health/) - We delve into three key lessons from the webinar, as well as offering an insight into the promising future of women’s health innovation.
- [Tech Trends 2025](https://brands2life.com/tech-trends-2025/) - Save the date! Brands2Life’s annual Tech Trends is returning, and this year promises to be our most exciting yet.
- [Navigating complexity and confusion: Next steps for business following COP29](https://brands2life.com/navigating-complexity-and-confusion-next-steps-for-business-following-cop29/)
- [Marketing in Transition | Generative AI: Are marketers ready to walk the talk?](https://brands2life.com/marketing-in-transition-generative-ai-are-marketers-ready-to-walk-the-talk/) - Is Generative AI ready to transform marketing? The opportunities are immense – from content efficiency to predictive insights – but skill gaps remain a key challenge.
- [PharmaConnect: Rethinking Health Comms in the Tech Era](https://brands2life.com/pharmaconnect-rethinking-health-comms-in-the-tech-era/) - As Brands2Life expands its health expertise with a new pharma tech offer, we hosted our first PharmaConnect to showcase the latest thinking redefining health comms
- [Marketing in Transition | Balancing Brand and Lead Generation: Navigating the tension between long-term growth and immediate results](https://brands2life.com/marketing-in-transition-balancing-brand-and-lead-generation-navigating-the-tension-between-long-term-growth-and-immediate-results/) - We look at how brands can use strategic marketing to navigate the tension between long-term growth and immediate results.
- [Emerging from stealth – how startups can maximise the ‘big bang’ moment](https://brands2life.com/emerging-from-stealth-how-startups-can-maximise-the-big-bang-moment/) - Considerations for start-ups considering how and when to make the leap into the public domain with an announcement or sustained communications programme.
- [The traditional lead generation model is broken. Stop chasing the 5% and unlock the potential of the 95%](https://brands2life.com/the-traditional-lead-generation-model-is-broken-stop-chasing-the-5-and-unlock-the-potential-of-the-95/) - It's time to stop talking about generating poor quality leads and to start talking about creating demand for your brand.
- [Why you need an Executive Comms Programme](https://brands2life.com/why-you-need-an-executive-comms-programme/)
- [Paritee acquires German LHLK Gruppe](https://brands2life.com/paritee-acquires-german-lhlk-gruppe/)
- [Marketing in Transition | Transformation in Marketing: Adapting to rapid change](https://brands2life.com/marketing-in-transition-transformation-in-marketing-adapting-to-rapid-change/) - Marketing is evolving fast, and CMOs can often feel the pressure to keep up. Our latest Marketing in Transition report explores how brands can stay agile and relevant in a world where change is the only constant.
- [Budgeting for pain: How the Chancellor’s Budget announcements provide an opportunity for business](https://brands2life.com/budgeting-for-pain-how-the-chancellors-budget-announcements-provide-an-opportunity-for-business/)
- [The psychology of fear: Harnessing Halloween in B2B cybersecurity communications](https://brands2life.com/the-psychology-of-fear-harnessing-halloween-in-b2b-cybersecurity-communications/) - In our latest blog, we explore whether there’s a place for fear as a storytelling tool – without turning into scaremongers.
- [Planning for the Budget: What we can expect, and how to prepare for it](https://brands2life.com/planning-for-the-budget-what-we-can-expect-and-how-to-prepare-for-it/) - as Budget day approaches, what might we expect, what's the context in which it will be delivered, and what should be your approach to influencing the aftermath?
- [Marketing in Transition | The Boldness Dilemma: Balancing risk and reward in modern B2B storytelling](https://brands2life.com/marketing-in-transition-the-boldness-dilemma-balancing-risk-and-reward-in-modern-b2b-storytelling/) - In our first article, The Boldness Dilemma, we explore the risks and rewards of innovative storytelling and offer actionable strategies to help strike the right balance
- [Brands2Life creates new brand for UK institution, National Energy System Operator (NESO)](https://brands2life.com/brands2life-creates-new-brand-for-uk-institution-national-energy-system-operator-neso/) - The rebrand introduces a new brand identity, messaging, and visual language that underscores NESO’s crucial role in leading the UK's transition to net zero.
- [Could Comms BE Any More Important? Scaling Lessons from Central Perk](https://brands2life.com/could-comms-be-any-more-important-scaling-lessons-from-central-perk/) - We’ve outlined the top communications lessons from the iconic series that scale-ups can use to take comms to the next level.
- [A day in the life of a PR Account Executive](https://brands2life.com/a-day-in-the-life-of-a-pr-account-executive/) - It’s not just about writing press releases or sending a pitch to journalists, it’s about storytelling, building relationships and creating impact.
- [Brands2Life to drive brand awareness and demand generation for Hitachi ZeroCarbon](https://brands2life.com/brands2life-to-drive-brand-awareness-and-demand-generation-for-hitachi-zerocarbon/) - Brands2Life has won a brief from Hitachi ZeroCarbon, a subsidiary of Hitachi, to raise brand awareness and drive demand generation.
- [TechTrends Late: Fintech Special - Q&A with Geoff Whitehouse, Content Manager at ClearBank](https://brands2life.com/techtrends-late-fintech-special-qa-with-geoff-whitehouse-content-manager-at-clearbank/) - While many fintechs have set the standard with experience and services customers expect, 20 years on, is it fair to say it’s more evolution than revolution?
- [Connected Britain: four things you need to know from the UK’s premier telecoms conference](https://brands2life.com/connected-britain-four-things-you-need-to-know-from-the-uks-premier-telecoms-conference/) - Here are four things you need to know from the UK’s premier telco event.
- [Brands2Life launches Pharma Tech offer with the appointment of Isabelle Scali as Head of Pharma](https://brands2life.com/brands2life-launches-pharma-tech-offer-with-the-appointment-of-isabelle-scali-as-head-of-pharma/) - Brands2Life is delighted to announce the appointment of Isabelle Scali as Head of Pharma, a newly created senior role within its expanding Health practice.
- [Brands2Life appoints Graham Cox Chief Growth Officer](https://brands2life.com/brands2life-appoints-graham-cox-chief-growth-officer/) - Brands2Life has appointed Graham Cox as Chief Growth Officer. He will be responsible for driving the growth of the business across the agency, expanding our UK and US client bases.
- [Mars Petcare, Champion Petfoods, selects Brands2Life as European digital agency](https://brands2life.com/mars-petcare-champion-petfoods-selects-brands2life-as-european-digital-agency/) - The agency will be leading the charge on Champion’s social channels to increase brand awareness across the UK, Germany and Benelux.
- [Global technology pioneer Neo4j appoints Brands2Life as its UK comms agency](https://brands2life.com/global-technology-pioneer-neo4j-appoints-brands2life-as-its-uk-comms-agency/) - Brands2Life has won the UK comms brief for Neo4j, the global unicorn and leader in graph database and analytics, to help power the next phase of its growth.
- [Reframing clean tech comms to reach the masses](https://brands2life.com/reframing-clean-tech-comms-to-reach-the-masses/) - The language of cleantech comms pros needs to portray the reality of the climate crisis, whilst still transmitting a message that engages audiences.
- [Comms Thoughts: Turning data-led insights into storytelling (Feat. Operation Cinnamon Bun)](https://brands2life.com/comms-thoughts-turning-data-led-insights-into-storytelling-feat-operation-cinnamon-bun/) - Data tells a story of what’s happening in the world, not just in business or technology but in all areas of society, culture and daily life.
- [Q&A with Autodesk: The Power of Visual Storytelling in Coral Reef Restoration](https://brands2life.com/qa-with-autodesk-the-power-of-visual-storytelling-in-coral-reef-restoration/) - Brands2Life told the story of how Coral Maker is using Autodesk’s innovative technology to rapidly scale the restoration of endangered coral reefs around the world.
- [Podcast: Purpose and Profitability - What is sustainable investing?](https://brands2life.com/podcast-purpose-and-profitability/) - In episode two of our Purpose podcast series, we hear from Alex Rowe from Nomura Asset Management about the relationship between Purpose and Profitability. The discussion explores attitudes in the investment community towards sustainable investing, and in particular the increasing popularity of environmental, social and governance (ESG) funds. Interest in ESG is soaring as pressure
- [Podcast: Purpose and partnerships- a discussion with allplants](https://brands2life.com/podcast-purpose-and-partnerships-a-discussion-with-allplants/) - [vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left”][vc_column][vc_column_text]In episode three of our Purpose podcast series, we talk to Ellie Harrison, Sustainability Partner at allplants, and explore Purpose and partnerships. Our MD of Corporate and Business, Harriet Rich, asks Ellie how Purpose guides relationships in the supply chain, investment community and with wider stakeholders. The podcast explores allplants’
- [Podcast: Purpose in Practice - a discussion with Tetra Pak](https://brands2life.com/purpose-practice-tetra-pak-podcast/) - In episode four of our Purpose podcast series, we talk to Berit Hoffmann, Marketing Director North Europe at Tetra Pak, exploring Purpose in Practice. Our MD of Corporate and Business, Harriet Rich, asks Berit how she brings the global food processing and packaging company’s brand promise and purpose to life for customers and consumers, and
- [Podcast: Purpose in the built environment - with Mace & WSP](https://brands2life.com/podcast-purpose-in-the-built-environment-with-mace-wsp/) - In episode five of our Purpose podcast series, David Hendy, Head of Corporate Communications at Mace, and Emily Binning, UK Head of Brand and Marketing at WSP, share their insights on Purpose in the built environment. With our MD of Corporate and Business, Harriet Rich, David and Emily discuss why it’s essential that the organisations
- [Inspired Health Podcast: How can we make self-care more sustainable?](https://brands2life.com/podcast-self-care-more-sustainable/)
- [Inspired Health Podcast Episode 2: How to talk about sensitive health topics in comms](https://brands2life.com/inspired-health-podcast-episode-2-sensitive-health-topics/)
- [Inspired Health Podcast. A new era for neurodiversity](https://brands2life.com/inspired-health-podcast-new-era-for-neurodiversity/)
- [Inspired Health Podcast: Breaking down barriers in taboo healthcare topics](https://brands2life.com/inspired-health-podcast-breaking-down-barriers-taboo-healthcare-topics/)
- [Inspired Health: How Femtech brands can provide value beyond their core purpose](https://brands2life.com/inspired-health-femtech-brands-provide-value-beyond-core-purpose/)
- [The King’s Speech: what does it mean for business?](https://brands2life.com/the-kings-speech-what-does-it-mean-for-business/) - There are five bills that will be of critical importance to the business community in the year ahead
- [Political Manifestos and Business Strategies: the art of communicating to win](https://brands2life.com/political-manifestos-and-business-strategies-the-art-of-communicating-to-win/) - Each of the main parties has launched their manifestos; their pitch to voters of what they’ll do should they get into government on 5 July.
- [No time to lose: Influencing the Labour government](https://brands2life.com/no-time-to-lose-influencing-the-labour-government/) - Our Public Affairs team has prepared the essential guide for engaging the new Labour government. We hope you find it informative.
- [How to engage the new Government: three opportunities for businesses](https://brands2life.com/how-to-engage-the-new-government-three-opportunities-for-businesses/) - While every minister will have a full in-tray covering an enormous range of issues, all will have three priorities in common in the coming days
- [Infosecurity Europe 2024: Our key takeaways](https://brands2life.com/infosecurity-europe-2024-our-key-takeaways/) - Our team paid a visit to the sprawling ExCel to meet existing clients, connect with media and find out more about the trends shaping the industry.
- [Brands2Life interviews: Aniq Ahmed, CCO at Perenna Bank](https://brands2life.com/brands2life-interviews-aniq-ahmed-cco-at-perenna-bank/) - Our first interview is with Aniq Ahmed, Chief Comms Officer at Perenna Bank, who discussed how to take an issues-based approach to building comms programmes.
- [The life science industry must build trust in AI – here’s how](https://brands2life.com/the-life-science-industry-must-build-trust-in-ai-heres-how/) - We recently brought together three expert voices in health tech, biotech and pharma to discuss the biggest trends shaping these industries.
- [Fast-growth robotics and AI company Dexory chooses Brands2Life to boost brand awareness](https://brands2life.com/fast-growth-robotics-and-ai-company-dexory-chooses-brands2life-to-boost-brand-awareness/) - Brands2Life has been selected by UK-based robotics and data intelligence company Dexory to increase brand visibility in the UK and further afield.
- [Where science and creative storytelling collide](https://brands2life.com/where-science-and-creative-storytelling-collide/) - Combining creativity and technology can tell powerful health stories. Let’s explore two cases where science and emotion perfectly balance.
- [The Social Scoop | June 2024](https://brands2life.com/the-social-scoop-june-2024/) - Here's the latest scoop on what’s happening in the digital world this month, straight from the Brands2Life Digital Marketing and Social Media team.
- [The party manifestos are out – here’s what they mean for UK telecommunications infrastructure](https://brands2life.com/the-party-manifestos-are-out-heres-what-they-mean-for-uk-telco-infrastructure/) - Brands2LIfe shares a rundown of each of the major party manifesto’s promises for advancing UK telecoms infrastructure in the run up to the UK General Election.
- [Five things we learned from Tech Trends Lates: Fintech Special](https://brands2life.com/five-things-we-learned-from-tech-trends-lates-fintech-special/) - The event saw a panel of experts from financial services and media discuss how fintechs can stand out amid a sea of same while maintaining trust and credibility
- [Fusing Science & Technology with Creativity: A New Era of Healthcare Communications](https://brands2life.com/fusing-science-technology-with-creativity-a-new-era-of-healthcare-communications/) - In the fast-paced world of marketing and communications, the fusion of science & technology with creativity is not just beneficial - it's transformative
- [Decoding the Future of Women’s Health: A New Dawn of Innovation and Personalisation](https://brands2life.com/decoding-the-future-of-womens-health-a-new-dawn-of-innovation-and-personalisation/)
- [Starmer v Sunak: What the leaders' debate taught us on how to inspire trust](https://brands2life.com/starmer-v-sunak-what-the-leaders-debate-taught-us-on-how-to-inspire-trust/)
- [Closed Loop Medicine: Storytelling in a new era for life science](https://brands2life.com/storytelling-in-a-new-era-for-life-science/)
- [The Social Scoop | March 2024](https://brands2life.com/the-social-scoop-march-2024/)
- [Brands2Life is #1 in UK Tech!](https://brands2life.com/brands2life-1-uk-tech-prweek/)
- [Can things only get better for Labour?](https://brands2life.com/can-things-only-get-better-for-labour/)
- [How to craft standout health stories for editorial success](https://brands2life.com/how-to-craft-standout-health-stories-for-editorial-success/)
- [Preparing for the Opening Bell: An IPO Readiness Communications Playbook](https://brands2life.com/preparing-for-the-opening-bell-an-ipo-readiness-communications-playbook/)
- [Tech Trends Lates: Fintech Special](https://brands2life.com/tech-trends-lates-fintech-special/)
- [The General Election and positioning your business as a partner to the next government](https://brands2life.com/the-general-election-positioning-business-partner-government/)
- [Douze Points! Is Eurovision the ultimate High Growth brand blueprint?](https://brands2life.com/eurovision-ultimate-high-growth-brand-blueprint/)
- [Harnessing the Power of Social Video: Insights and Predictions for 2024](https://brands2life.com/harnessing-power-social-video-insights-predictions/)
- [The battle of the search bar: how do people find information in 2024?](https://brands2life.com/the-battle-of-the-search-bar-how-do-people-find-information-in-2024/)
- [4 Reasons why you should work with nano creators](https://brands2life.com/4-reasons-why-you-should-work-with-nano-creators/)
- [Instagram influencer marketing is alive and kicking](https://brands2life.com/instagram-influencer-marketing-is-alive-and-kicking/)
- [Navigating the generative AI wave: Insights and innovations from Tech Trends Lates 2024](https://brands2life.com/navigating-the-generative-ai-wave-insights/)
- [The Social Scoop | April 2024](https://brands2life.com/the-social-scoop-april-2024/)
- [Health Tech Trends](https://brands2life.com/health-tech-trends/)
- [Brands2Life announces expanded IPO readiness team](https://brands2life.com/brands2life-announces-expanded-ipo-readiness-team/) - Brands2Life IPO Playbook
- [Brands2Life launches new integrated Executive Communications proposition](https://brands2life.com/brands2life-launches-new-integrated-executive-communications-proposition/)
- [Health Tech Trends 2024](https://brands2life.com/health-tech-trends-2024/)
- [Brands2Life announces expanded IPO readiness team](https://brands2life.com/brands2life-announces-expanded-ipo-readiness-team-2/)
- [Putting the Zing into UK fintech](https://brands2life.com/putting-the-zing-into-uk-fintech/)
- [The Social Scoop | February 2024](https://brands2life.com/the-social-scoop-february-2024/)
- [Emojis: the secret to success or a reputation risk?](https://brands2life.com/emojis-the-secret-to-success-or-a-reputation-risk/)
- [Is employer brand the blind spot in your social strategy?](https://brands2life.com/is-employer-brand-the-blind-spot-in-your-social-strategy/)
- [Brands2Life to partner with Family Action’s HeadStart to support a further 100 young people into the workplace](https://brands2life.com/brands2life-partner-family-actions-headstart-support-100-young-people-workplace/)
- [Productivity, AI and investment: the Chancellor’s bet on a Budget for growth](https://brands2life.com/productivity-ai-investment-spring-budget-2024/)
- [Economics and politics: what to expect from the Spring Budget 2024](https://brands2life.com/spring-budget-2024/)
- [Visual language matters: why emoji misuse can damage your brand](https://brands2life.com/visual-language-matters-why-emoji-misuse-can-damage-your-brand/)
- [Opinion polls predict a Labour Party victory at the next General Election. Are you ready for a change of government?](https://brands2life.com/ready-for-change-government-labour-party-engagement/)
- [‘Can you just AI it?’](https://brands2life.com/can-you-just-ai-it/)
- [Brands2Life to be cornerstone of new Paritee platform](https://brands2life.com/brands2life-acquired-by-paritee/)
- [UK biotech CellVoyant appoints Brand2Life to launch its brand to market](https://brands2life.com/uk-biotech-cellvoyant-appoints-brand2life-to-launch-its-brand-to-market/)
- [Tech Trends Lates: Generative AI for Comms with Andrew Bruce Smith](https://brands2life.com/tech-trends-lates-generative-ai-comms/)
- [From darling to demonised: how do scale-ups navigate the pressures of increased media scrutiny?](https://brands2life.com/from-darling-to-demonised/)
- [Access for all: 10 ways to ensure your social content is inclusive](https://brands2life.com/access-for-all-10-ways-to-ensure-your-social-content-is-inclusive/)
- [Labour’s Life Science Sector Plan: What does it mean for business and policy, and how can you engage?](https://brands2life.com/labours-life-science-sector-plan-what-does-it-mean-for-business-and-policy-and-how-can-you-engage/)
- [Give your brainstorm a rethink.](https://brands2life.com/give-your-brainstorm-a-rethink/)
- [The new AI Safety Institute – how and why you should be engaging now](https://brands2life.com/the-new-ai-safety-institute-how-and-why-you-should-be-engaging-now/)
- [Tech Trends 2024 Recap](https://brands2life.com/tech-trends-2024-recap/)
- [Lessons from 5 influencer marketing experts](https://brands2life.com/lessons-from-5-influencer-marketing-experts/)
- [5 social media trends that will break ground in 2024](https://brands2life.com/5-social-media-trends-that-will-break-ground-in-2024/)
- [Communicating for Competitive Edge: Mastering the Semiconductor Industry's Evolving Landscape](https://brands2life.com/communicating-for-competitive-edge-mastering-the-semiconductor-industrys-evolving-landscape/)
- [Avoiding business burnout in the mental health and wellness technology market](https://brands2life.com/avoiding-business-burnout-in-the-mental-health-and-wellness-technology-market/)
- [Tech Trends returns for 2024](https://brands2life.com/tech-trends-returns-for-2024/)
- [Sunset on COP28: What next for business?](https://brands2life.com/sunset-on-cop28-what-next-for-business/)
- [Gen AI Report 2023: Balancing creativity and authenticity in the Gen AI era](https://brands2life.com/gen-ai-report-2023-balancing-creativity-and-authenticity-in-the-gen-ai-era/)
- [It’s not B2B creativity, it’s just creativity](https://brands2life.com/its-not-b2b-creativity-its-just-creativity/)
- [What’s that coming over the hill? It’s an election…](https://brands2life.com/whats-that-coming-over-the-hill-its-an-election/) - Parliament returned last week, and as the political calendar looks to the party conference season, we approach 2024, the year during which the election will almost certainly take place. With this steady march towards the election focusing minds, there are three key issues that will dominate political discourse in the months ahead: The economy Net
- [Spotify Wrapped: Unwrapped](https://brands2life.com/spotify-wrapped-unwrapped/)
- [Supercharge Your Brand with Brands2Life: Stay Fresh, Stay Relevant, Stay Ahead](https://brands2life.com/supercharge-your-brand-with-brands2life/)
- [How AI can help us measure the true impact of PR](https://brands2life.com/how-ai-can-help-us-measure-the-true-impact-of-pr/)
- [Brands2Life Continues to Boost Consumer Offering with New Creative Director](https://brands2life.com/boost-consumer-offering-creative-director/)
- [Over 50% of all marketers can’t measure their impact, are you one of them? Full-funnel marketing – for maximum impact](https://brands2life.com/full-funnel-marketing-maximum-impact/)
- [Brands2Life Names New Managing Director to Lead Award-winning Corporate & Purpose Practice](https://brands2life.com/carolyn-irwin-corporate-purpose-managinging-director/)
- [How scale-up brands can adapt their comms to stand out in a tough market](https://brands2life.com/how-scale-up-brands-can-adapt-their-comms-to-stand-out-in-a-tough-market/)
- [How to score a perfect 10 in B2B comms: Learnings for PR professionals from the Strictly dance floor](https://brands2life.com/how-to-score-a-perfect-10-in-b2b-comms-learnings-for-pr-professionals-from-the-strictly-dance-floor/)
- [Three trends to watch for 2024 influencer marketing](https://brands2life.com/three-trends-to-watch-for-2024-influencer-marketing/)
- [Rain or shine? Have economic forecasts blocked the Chancellor’s Autumn Statement strategy?](https://brands2life.com/rain-or-shine-have-economic-forecasts-blocked-the-chancellors-autumn-statement-strategy/)
- [Cybersecurity leader ESET picks Brands2Life to ramp up UK brand awareness](https://brands2life.com/cybersecurity-leader-eset-picks-brands2life-to-ramp-up-uk-brand-awareness/)
- [Hoxton Farms appoints Brands2Life to help shape the future of food](https://brands2life.com/hoxton-farms-appoints-brands2life-to-help-shape-the-future-of-food/)
- [The final shuffle of the deck – Sunak’s election team](https://brands2life.com/the-final-shuffle-of-the-deck-sunaks-election-team/)
- [On the road to 2024: top online travel trends](https://brands2life.com/on-the-road-to-2024-top-online-travel-trends/)
- [Strategies for data centres to consider for their 2024 comms plans](https://brands2life.com/strategies-for-data-centres-to-consider-for-their-2024-comms-plans/)
- [King’s Speech 2023: The start of a fightback or the last throw of the dice?](https://brands2life.com/kings-speech-2023-the-start-of-a-fightback-or-the-last-throw-of-the-dice/)
- [In our AI Era – it’s a historic time to be in tech](https://brands2life.com/ai-era-its-a-historic-time-to-be-in-tech/)
- [The Bletchley Park AI Summit – a welcome Declaration but was it a major opportunity missed?](https://brands2life.com/the-bletchley-park-ai-summit-a-welcome-declaration-major-opportunity-missed/)
- [Cybersecurity Awareness Month: Aidan Murphy, Searchlight Cyber](https://brands2life.com/cybersecurity-awareness-month-aidan-murphy-searchlight-cyber/)
- [What horror movie storytelling can teach us about cybersecurity comms](https://brands2life.com/what-horror-movie-storytelling-can-teach-us-about-cybersecurity-comms/)
- [Cybersecurity Awareness Month: Julie Berriff, ESET](https://brands2life.com/cybersecurity-awareness-month-julie-berriff-eset/)
- [Cybersecurity Awareness Month: Susie Evershed, Secureworks](https://brands2life.com/cybersecurity-awareness-month-susie-evershed-secureworks/)
- [Navigating the Spotlight: Preparing a CEO for the Limelight of an IPO](https://brands2life.com/navigating-spotlight-preparing-ceo-limelight-ipo/)
- [Cloud security company Lacework picks Brands2Life to build its brand in Europe](https://brands2life.com/lacework-picks-brands2life-build-brand-europe/)
- [SEO: An integrated approach to deliver bigger impact](https://brands2life.com/seo-an-integrated-approach-to-deliver-bigger-impact/)
- [Balancing risk and reward to influence customer behaviour – the key comms challenges to making a sustainable business work](https://brands2life.com/balancing-risk-and-reward-to-influence-customer-behaviour/)
- [Purpose and discipline: The winning formula for Labour?](https://brands2life.com/purpose-and-discipline-the-winning-formula-for-labour/)
- [Cybersecurity Awareness Month: Nick Bowman, CyberArk](https://brands2life.com/cybersecurity-awareness-month-nick-bowman-cyberark/)
- [Fight left in the Party? Perhaps. My takeaways from Conservative Party Conference](https://brands2life.com/fight-left-in-the-party-perhaps-my-takeaways-from-conservative-party-conference/)
- [Cybersecurity Awareness Month: Dom Cook, Arctic Wolf](https://brands2life.com/cybersecurity-awareness-month-dom-cook-arctic-wolf/)
- [The inside scoop from brightonSEO: 4 lessons you can add to your SEO strategy](https://brands2life.com/4-lessons-you-can-add-to-seo-strategy/)
- [Book Club Book Review: Hitting the ground running](https://brands2life.com/book-club-book-review-hitting-the-ground-running/)
- [A climbdown on net zero? Sunak’s strategy for electoral success](https://brands2life.com/a-climbdown-on-net-zero-sunaks-strategy-for-electoral-success/)
- […Ready For It? The surprising learnings for B2B tech from Taylor Swift](https://brands2life.com/surprising-learnings-b2b-tech-taylor-swift/)
- [What should I do for PRIDE month?](https://brands2life.com/what-should-i-do-for-pride-month/)
- [Robots: are they job terminators or simply misunderstood?](https://brands2life.com/robots-are-they-job-terminators-or-simply-misunderstood/)
- [We must simplify our storytelling to help drive the UK’s innovation economy](https://brands2life.com/simplify-storytelling-to-drive-uks-innovation-economy/)
- [Lessons from the by-elections – for the parties, and for business](https://brands2life.com/lessons-from-the-by-elections-for-the-parties-and-for-business/)
- [Tech Trends 2023: The trends you need to know to navigate transformative times](https://brands2life.com/tech-trends-2023-trends-navigate-transformative-times/)
- [Thread or Threat? Meta launches Twitter rival](https://brands2life.com/thread-or-threat-meta-launches-twitter-rival/)
- [Making the most of the AI revolution – getting regulation right](https://brands2life.com/making-the-most-of-the-ai-revolution-getting-regulation-right/)
- [Has Generative AI eaten the future of work?](https://brands2life.com/has-generative-ai-eaten-the-future-of-work/)
- [Infosecurity Europe 2023: five key cybersecurity trends](https://brands2life.com/infosecurity-europe-2023-five-key-cybersecurity-trends/)
- [Brands2Life wins Motus – a leader in reimbursement solutions for the mobile workforce and trusted IRS partner – to help drive next phase of growth](https://brands2life.com/brands2life-wins-motus-leader-reimbursement-solutions/)
- [Social media gone wild? How to tame the beast and thrive](https://brands2life.com/social-media-gone-wild-how-to-tame-the-beast-and-thrive/)
- [Is Gen AI the catfish of creator content?](https://brands2life.com/gen-ai-catfish-creator-content/)
- [A Great, Big, Beautiful TAMorrow](https://brands2life.com/a-great-big-beautiful-tamorrow/)
- [Brands2Life secures Match retainer following competitive repitch](https://brands2life.com/brands2life-secures-match-retainer-competitive-repitch/)
- [It’s time to review your brand’s social media guidelines. Start by asking these 5 Qs.](https://brands2life.com/review-your-brands-social-media-guidelines/)
- [Brands2Life wins Large and Integrated Agency of the Year gongs at the PRmoment Awards 2023](https://brands2life.com/brands2life-wins-large-aoty-prmoment-awards-2023/)
- [Evidence-based policy making? How businesses can engage with the Government’s approach](https://brands2life.com/evidence-based-policy-making-businesses-engage-governments-approach/)
- [8 paid media features you should know about](https://brands2life.com/8-paid-media-features-you-should-know-about/)
- [Building trust in autonomous vehicles in the Generative AI era](https://brands2life.com/building-trust-autonomous-vehicles-generative-ai-era/)
- [How can communications help build a UK science superpower](https://brands2life.com/communications-build-uk-science-superpower/)
- [Tech Trends: What our attendees had to say on their priorities for 2023](https://brands2life.com/tech-trends-attendees-priorities-2023/)
- [Is regulation on AI a done deal? What the Government’s AI White Paper means for businesses](https://brands2life.com/regulation-ai-done-deal-governments-ai-white-paper/)
- [The importance of championing neurodiversity in the workplace](https://brands2life.com/importance-championing-neurodiversity-workplace/)
- [Making cents of social media: a lesson from the crypto world](https://brands2life.com/making-cents-of-social-media/)
- [Brands2Life wins EMEA communications brief from software security pioneer Veracode](https://brands2life.com/brands2life-wins-emea-comms-brief-veracode/)
- [Is the clock already ticking for paid verification?](https://brands2life.com/is-the-clock-already-ticking-for-paid-verification/)
- [Is it hip to be square? How fintechs need to communicate their proposition as cool and credible in the aftermath of the Silicon Valley Bank collapse](https://brands2life.com/fintechs-communicate-proposition-cool-credible/)
- [Generative AI: An exciting new frontier for comms professionals](https://brands2life.com/generative-ai-new-frontier-comms-professionals/)
- [The ‘Keeping your powder dry while it rains’ Budget](https://brands2life.com/keeping-your-powder-dry-while-it-rains-budget/)
- [Silicon Valley Bank – a timely reminder that communications and clarity are the key components in a crisis](https://brands2life.com/silicon-valley-bank-communications-clarity-key-components-in-crisis/)
- [Can the Government use MedTech to cure the NHS? Where potential suppliers can help](https://brands2life.com/government-use-medtech-cure-nhs/)
- [To BeReal or not to BeReal: passing fad or must-have for social media strategies?](https://brands2life.com/to-bereal-or-not-to-bereal/)
- [Over-communication, regulatory collaboration and doubling down on benefits: A comms look at fintech in 2023](https://brands2life.com/comms-look-fintech-2023/)
- [Brands2Life Tech Trends 2023: what will be big in Life Sciences?](https://brands2life.com/tech-trends-2023-life-sciences/)
- [ChatGPT: Putting the AI in Communic*t*ons](https://brands2life.com/chatgpt-putting-ai-in-communictons/)
- [Brands2Life’s partnership with HeadStart supports 90 young people into the workplace in 2022](https://brands2life.com/brands2life-headstart-partnership-supports-90-young-people-workplace/)
- [The science of good engagement – seizing the opportunities presented by the new Department for Science, Innovation and Technology](https://brands2life.com/science-good-engagement/)
- [Pragmatic Semiconductor appoints Brands2Life for integrated communications to help drive next stage of growth](https://brands2life.com/pragmatic-semiconductor-appoints-brands2life-integrated-comms/)
- [Heavy is the head that wears the crown – what 2023 may bring for the Prime Minister and his Opposition rival](https://brands2life.com/2023-prime-minister-opposition/)
- [Businesses who come with creative but ultimately fully-costed and evidenced policy ideas will be welcomed by Government](https://brands2life.com/businesses-who-come-with-creative-but-ultimately-fully-costed-and-evidenced-policy-ideas-will-be-welcomed-by-government/)
- [A ‘Back to the Future’ Autumn Statement](https://brands2life.com/back-to-the-future-autumn-statement/)
- [The end of cheap money – what does this mean for scale-up comms?](https://brands2life.com/end-cheap-money-scale-up-comms/)
- [CES 2023: what happened to 5G?](https://brands2life.com/ces-2023-what-happened-to-5g/)
- [Three comms challenges telcos must tackle before meaningfully addressing the digital divide](https://brands2life.com/telcos-three-comms-challenges/)
- [Perrigo appoints Brands2Life as Creative Agency](https://brands2life.com/perrigo-appoints-brands2life-creative-agency/)
- [Step up to stand out: the green purpose premium](https://brands2life.com/step-up-to-stand-out-the-green-purpose-premium/)
- [Cabinet Reshuffle: Out with the infamous, in with the allies](https://brands2life.com/cabinet-reshuffle-out-with-the-infamous-in-with-the-allies/) - Since becoming prime minister in July 2019, many of Boris Johnson’s senior ministers have remained in position; last week’s reshuffle marks the biggest shake up in the cabinet in over two years.
- [B2B Marketing Awards names Brands2Life B2B PR Agency of the Year 2021](https://brands2life.com/b2b-marketing-b2b-pr-aoty/) - Hot off the back of our recent wins at the PRCA National Awards, last night Brands2Life added to our record-breaking year of award wins by taking home B2B PR Agency of the Year! The B2B Marketing Awards are one of the largest and most prestigious marketing awards in B2B, designed to honour the most innovative,
- [Why Fortune Favours the Bold](https://brands2life.com/fortune-favours-the-bold/) - New Brands2Life study outlines what it takes to deliver stand-out communications 98% of B2B companies say that ‘being bold’ in their communications is important to them… but only 50% say that they regularly produce bold communications programmes London, UK – 1 December 2021 – Brands2Life, the leading communications agency for brands transforming our world, has
- [Out with the old… in with the old: What can we learn from Keir Starmer’s reshuffle?](https://brands2life.com/keir-starmers-reshuffle/) - Leader of the Opposition, Sir Keir Starmer, conducted a major reshuffle of the Labour Shadow Cabinet on Monday, with new faces and Labour heavy hitters alike brought to the front bench. But what can we learn from Starmer’s biggest shake up of his central team since he gained the leadership in April 2020? Taking the
- [The research that shows brands how to resonate in an issues-based world](https://brands2life.com/how-brands-resonate-in-issues-based-world/) - From Brexit to Trump, climate change to Covid, AI to inequality, the issues dominating the media agenda over the last few years have just got bigger and bigger. The growing question for brand communicators through all of this has been: Where and how can my brand thrive in this environment? In 2021, Brands2Life set out
- [Former BBC Technology Correspondent, Rory Cellan-Jones becomes a senior adviser to Brands2Life](https://brands2life.com/rory-cellan-jones-senior-adviser-brands2life/) - London, January 13th, 2022 – Brands2Life announces that globally respected former BBC Technology Correspondent, Rory Cellan-Jones, is going to work with the agency as a Senior Media & Strategy Consultant. Cellan-Jones left the BBC in October following a distinguished thirty-year career, covering technology for most of that time, writing two books and becoming one of
- [CES 2022: Tech gets closer to the customer than ever before](https://brands2life.com/ces-2022-tech-closer-to-customer/) - Earlier this year, CES returned to its rightful home of Las Vegas – after a move to online-only last year – and set the bar for reimagined trade shows. Despite a 70% drop in attendance against the last in-person show in 2020, over 40,000 flocked to the hybrid CES to see more than two thousand
- [Tech Trends 2022: The Inside Track On What This Year Will Bring](https://brands2life.com/tech-trends-what-2022-will-bring/) - To kick off 2022, we once again assembled our annual stellar panel of some of the UK’s best tech commentators to provide some clarity on what developments we’re likely to see over the next 12 months. This year, we hosted: Lucy Hedges, Technology Editor, Metro Rory Cellan-Jones, former BBC Technology Correspondent Parmy Olson, Technology Columnist, Bloomberg
- [Political Waves: The Issues that will Define Politics in 2022](https://brands2life.com/political-waves-issues-that-will-define-politics-in-2022/) - Boris Johnson could be forgiven for wanting to forget January as quickly as possible, with political threats and challenges seemingly on every front. But sadly, for him, the consequences of a mid-winter dominated by crises and potential economic turmoil, look set to echo throughout 2022. Here’s a Brands2Life Public Affairs run down of the issues
- [Progressive Communications Strategies Start with Purpose](https://brands2life.com/progressive-communications-strategies-start-with-purpose/) - Acting on a genuine quest for meaning has never been more important for communicators. Here’s what to consider: At the dawn of 2022 one of Unilever’s top shareholders questioned its prioritisation of purpose and sustainability, suggesting it would do better to just focus on its products and businesses. Whilst this shareholder, Fundsmith, is undoubtedly savvy
- [Brands2Life strengthens Marketing & Creative Services team with senior appointments](https://brands2life.com/marketing-creative-services-appointments/) - Latest corporate rebrand work wins Gold at World Design Society Awards in January London, 11th February 2022 – Brands2Life has announced three key appointments in its newly-created Marketing and Creative Services practice as the agency seeks to build on its award-winning BETTER STORIES | BIGGER IMPACT brand marketing work. Tim Corcoran joins as MD, Marketing
- [Is it time for B2B business leaders to step in front of the camera?](https://brands2life.com/b2b-business-leaders-on-camera/) - Should your business put your leaders front and centre on video? In our opinion, the answer is ‘yes’. 75% of B2B buyers are influenced by information found on social media and market research generally puts approval of the CEO as a key factor in people’s buying decisions. But there are a few key pointers our
- [Brands2Life wins at PRWeek Healthcare & Pharma Comms Awards 2021](https://brands2life.com/brands2life-wins-prweek-healthcare-pharma-awards/) - This week the PRWeek Healthcare and Pharma Comms Awards took place to recognise and celebrate the most successful, dynamic figures and campaigns in the UK comms sector. We’re absolutely delighted to share that our team’s work with HRA Pharma on Hello Hana - OTC Contraceptive Pill Launch was recognised in the Best Pharmaceutical Product Launch
- [Four trends shaping our approach to life sciences tech comms in 2022](https://brands2life.com/four-trends-life-sciences-tech-comms-2022/) - Who would’ve thought that ‘herd immunity’, ‘mRNA’ and ‘Pfizer’ would become part of our everyday vocabulary? One of the many impacts of the pandemic is how it’s brought life sciences into the spotlight. Investment in the industry is booming - in the UK alone, British life sciences companies were involved with £11 billion of corporate
- [How to Augment B2B Comms When Media Coverage is Shrinking](https://brands2life.com/how-to-augment-b2b-comms/) - If your B2B comms strategy is struggling to generate the levels and quality of press coverage you are used to, you are not alone. But rest assured, it is possible to adapt in a way that delivers the results your business needs. Through greater levels of creativity, tenacity and lateral thinking, you can still generate
- [Between a cost-of-living ‘rock’ and a conservative ‘hard place’: Spring Statement 2022](https://brands2life.com/spring-statement-2022/) - This afternoon the Chancellor of the Exchequer Rishi Sunak delivered his 2022 Spring Statement. Traditionally, the Spring Statement has focused on providing an economic progress report, with big announcements reserved until the main Budget statement in the Autumn. But against the backdrop of an ever-worsening cost-of-living crisis, soaring inflation, and one of the most difficult
- [The cost-of-net-zero crisis: How can business help the Government balance the competing energy agendas?](https://brands2life.com/cost-of-net-zero-crisis/) - In October 2021, the UK Government published its Net Zero Strategy. Setting out policies and proposals for decarbonising all sectors of the UK economy, it was a clear step on the way to achieving net zero greenhouse gas emissions by 2050. It was followed by another pivotal green moment, as governments, policymakers and businesses descended
- [Account-Based Marketing and PR: A marriage made in heaven yet seldom combined](https://brands2life.com/account-based-marketing-pr/) - Of all marketing trends, Account-Based Marketing (ABM) has had one of the more meteoric rises of the past decade. But how often have you wondered if ABM, a B2B Marketing strategy designed to deliver a personalised customer experience, combines with communications? At Brands2Life, where we have been helping the brands that are transforming our world
- [Arthritis Action partners with Brands2Life during its 80th year](https://brands2life.com/arthritis-action-partners-brands2life/) - London – 20th April 2022 – Arthritis Action, the UK charity giving hands on, practical support to those living with arthritis, has enlisted the services of Brands2Life as it celebrates its 80th anniversary. The charity, which was founded in 1942 developed a robust self-management programme helping those experiencing arthritis to live a full life. 80
- [Brands2Life wins Best Approach to Diversity & Inclusion at the PRmoment Awards 2022](https://brands2life.com/diversity-inclusion-winner-prmoment-awards-2022/) - Last night, PRmoment celebrated excellence in the PR industry by recognising outstanding campaigns and exceptional talent from 2021 with their annual awards evening. With over 500 people in the room for the first time in two years, competition was fierce. And we are over the moon to share that Brands2Life took home the gold in
- [The Queen’s Speech 2022: the countdown to 2024 begins](https://brands2life.com/queens-speech-2022/) - The Queen’s Speech is often seen as a chance for a reset – Parliament is prorogued, legislation falls, and the Government has an opportunity to lay out an agenda for the next year. Rarely has a government needed a fresh start quite so badly. This morning’s Queen’s Speech was delivered against the backdrop of a
- [Galderma appoints Brands2Life for Consumer Health brief](https://brands2life.com/galderma-appoints-brands2life/) - London, UK – 11 May, 2022 - The world’s largest independent dermatology company, Galderma, has selected Brands2Life following a competitive pitch process to manage the UK comms for its hero brands, Cetaphil and Acnecide, including a new exciting launch coming soon. Cetaphil, the UK’s #1 Dermatologist recommended skincare brand, which launched in 1947 for sensitive
- [Universal Robots collaborates with Brands2Life](https://brands2life.com/universal-robots-collaborates-with-brands2life/)
- [Risky Business: spokesperson responsibility in the age of ESG](https://brands2life.com/risky-business-spokesperson-responsibility-in-the-age-of-esg/) - In May, businesses were issued with a stark reminder of the responsibilities their spokespeople face when HSBC’s Stuart Kirk, Head of Responsible Investment at HSBC Asset Management, shared a presentation which claimed that climate change warnings are “unsubstantiated” and that there is “always some nut job telling [him] about the end of the world.” In
- [Brands2Life to build UK presence for construction pioneers, Disperse](https://brands2life.com/brands2life-build-uk-presence-for-disperse/)
- [How to take your social media team to the next level](https://brands2life.com/how-to-take-your-social-media-team-to-the-next-level/)
- [Where B2B Marketing and Comms Teams Can Win in 2022](https://brands2life.com/where-b2b-marketing-and-comms-teams-can-win-in-2022/)
- [Real-time data and expert analysts are the keys to promoting proptech clients](https://brands2life.com/promoting-proptech-clients/)
- [When internal policies become external messages](https://brands2life.com/internal-policies-become-external-messages/)
- [And then there were two: What Rishi Sunak and Liz Truss could mean for businesses hoping to engage with the next Government](https://brands2life.com/sunak-truss-businesses-engaging-with-next-government/)
- [Ditching net-zero – what’s the potential impact on businesses?](https://brands2life.com/ditching-net-zero-impact/)
- [From Party-gate to cost of living: a complex backdrop to Boris’ fight for his political life](https://brands2life.com/boris-fight-for-political-life/) - Tomorrow’s local elections are an important moment for Boris Johnson and the Conservatives. The party performed well in last year’s local polls, winning councillors and councils across England. But one year on, they face considerably more challenges on a range of fronts, not least ‘Party-gate’ and a growing cost of living crisis. This backdrop is
- [Brands2Life tops PRWeek's Technology Agency Table for third year running](https://brands2life.com/brands2life-tops-prweeks-tech-agency-rankings/) - Two weeks ago, PRWeek launched its annual Top 150 Consultancies table and since then, the team have been releasing the sector rankings. On Tuesday the Technology table was announced and we are absolutely delighted to say that we've topped the rankings for the third year running! With a series of new business wins and brilliant
- [CogX 2022: Cyber predictions for 2030 - "Uncertainty is no excuse for failing to prepare"](https://brands2life.com/cogx-2022-cyber-predictions-2030/)
- [Market conditions have delayed your planned IPO: what’s next for your comms program?](https://brands2life.com/delayed-ipo-comms-program/)
- [Brands2Life partners with HeadStart to support 90 young people with their progress into the workplace and employment during 2022](https://brands2life.com/brands2life-partners-with-headstart/) - London, UK – 9th December, 2021 – Brands2Life, the award-winning communications agency, has today announced its partnership with Family Action’s HeadStart programme and will be supporting 90 young people with their progress into the workplace and employment during 2022. The new partnership, live from 1st January, will involve career workshops and discovery days, paid workplace
- [Tech Trends 2022: what happened to the big trends our panel predicted](https://brands2life.com/tech-trends-2022-what-happened/)
- [One hour queues to get in. Too many mentions of Elon Musk. Free swag by the truck load. It can only be Web Summit.](https://brands2life.com/web-summit-2022-key-takeaways/)
- [Our formula for cybersecurity communications success](https://brands2life.com/our-formula-for-cybersecurity-communications-success/)
- [Automata appoints Brands2Life to build brand awareness and support its rapid growth](https://brands2life.com/automata-appoints-brands2life-build-brand-awareness/)
- [A US lesson on why global networking is alive and well](https://brands2life.com/why-global-networking-alive-and-well/)
- [Newsjacking is dead. Long live trendsurfing.](https://brands2life.com/newsjacking-is-dead-long-live-trendsurfing/)
- [Brands2Life hires Rowland Harding as Senior Vice President](https://brands2life.com/brands2life-hires-rowland-harding-svp/)
- [Integrating a purpose-driven campaign into your marketing & comms strategy](https://brands2life.com/integrating-purpose-driven-campaign/)
- [Let the real work begin: What Liz Truss as Prime Minister could mean for the biggest challenges facing the UK](https://brands2life.com/liz-truss-uk-biggest-challenges/)
- [Brands2Life accelerates journey to net-zero](https://brands2life.com/brands2life-accelerates-journey-to-net-zero/)
- [Brands2Life's journey to being carbon neutral and plans to become net-zero](https://brands2life.com/brands2lifes-journey-to-carbon-neutral-net-zero-plans/)
- [Cyber lessons from Tech Live London](https://brands2life.com/cyber-lessons-tech-live-london/)
- [Election 2019: A victory for clear, relentless messaging](https://brands2life.com/election-2019-a-victory-for-clear-relentless-messaging/) - With the results concluding a Conservative majority from the 2019 General Election, our Public Affairs team look at the key factors in the campaign which made it such a success.
- [Punching through the uncertainty of influencer marketing](https://brands2life.com/punching-through-the-uncertainty-of-influencer-marketing/) - What do we actually mean when we talk about influencers? As Brands2Life launches PUNCH and PUNCH PRO a new influencer marketing service where we validate through machine and human intelligence.
- [The comms challenge – and opportunity – of robots, robotics and AI](https://brands2life.com/the-comms-challenge-and-opportunity-of-robots-robotics-and-ai/) - AI, robotics and robots have a number of significant communications challenges and opportunities throughout their creation process.
- [Online brands need to 'walk the talk' in the world of the ethical consumer](https://brands2life.com/online-brands-and-the-ethical-consumer/) - Giles Fraser, Co-Founder of Brands2Life explains why online brands need to address the demands of the ethical consumer in order to survive and prosper.
- [Social Media Strategy - Start with the why](https://brands2life.com/social-media-strategy-start-with-the-why/) - This is a two-part blog written by Kinda Jackson, Digital MD and Armand David at Brands2Life You can read them in either order! The other blog, on “Symptoms your social media strategy needs a refresh”, can be found here. Simon Sinek’s “Start with the why” talk has become part of the pantheon of marketing wisdom.
- [16 signs that it is time to review your social strategy](https://brands2life.com/16-signs-that-it-is-time-to-review-your-social-strategy/) - In this blog post, we examined the key symptoms of corporate social media ill-health. This blog post is part of a two-part blog written by Armand David, MD of Applied Innovation and Kinda Jackson, Brands2Life’s MD of Digital & Influencer. Read the other blog post here, which talks to the need to rediscover your social media
- [How to tell security stories minus the ambulance chasing](https://brands2life.com/how-to-tell-security-stories-minus-the-ambulance-chasing/) - Security product entrepreneurs know the feeling. You wake up to a flurry of messages, then scan social media to see that there has been a major data breach. Journalists frantically report metrics around data lost, impact to business operations and cost of remediation. But the most important data point is the one that is immediately
- [Security communications in the time of COVID-19](https://brands2life.com/security-communications-in-the-time-of-covid-19/) - Good communicators in the security industry take steps to ensure that they are not exploiting hardship, and this is especially relevant during the ongoing pandemic. Marketing through fear, uncertainty and doubt is distasteful, and, with the baseline for these emotions elevated within the whole population, most security marketers are clamming up to prevent a PR disaster. This strategy comes from the right place. But,
- [The five challenges facing Keir Starmer](https://brands2life.com/the-five-challenges-facing-keir-starmer/) - As Keir Starmer navigates his second week as Labour leader, rarely can a politician have found himself thrust into a new, prominent role in such unusual times. As the corona pandemic continues to turn the world upside down, Starmer faces several challenges, both short and long term. Here’s the Brands2Life Public Affairs team’s thoughts on
- [Purpose: Why the best businesses won’t lose their purpose in the pandemic](https://brands2life.com/purpose-why-the-best-businesses-wont-lose-their-purpose-in-the-pandemic/) - The full impact of Covid-19 is just beginning to emerge. With the highest death toll in Europe, 27% of the workforce on the public payroll, and confusing messages coming from the Government, businesses are fighting for survival and uncertain how to navigate the way ahead. During the next few months, products, customers and teams will
- [When a change in leadership leads to a Step Change](https://brands2life.com/when-a-change-in-leadership-leads-to-a-step-change/) - They say change is as good as a holiday. I don’t know about you, but I’d take the holiday over change every single day of the week. Especially in 2020. One organisation that’s doubling down on change at the moment is Lloyds Banking Group. News broke Monday that its long-standing chief exec António Horta-Osório and
- [How can e-scooter brands conquer the UK?](https://brands2life.com/how-can-e-scooter-brands-conquer-the-uk/) - When Mods popularised the old-fashioned scooter in the ‘60s, they weren’t simply a fashion accessory. Scooters afforded a generation of young Brits a convenient and affordable way to get around in an era with poor public transport. Today’s e-scooter might not yet have the cultural cache of the Vespa or the Lambretta, but they’re helping
- [Covid-19: An opportunity or challenge for communications?](https://brands2life.com/covid-19-an-opportunity-or-challenge-for-communications/) - Insights from Brands2Life's webinar: Communications in the time of Covid-19 - responding to the pandemic and preparing for recovery We have all witnessed the disruption and havoc caused by Covid-19. For the past four months it has transformed the way we live and work, forcing us to make closer acquaintance with flexible working, home-schooling and
- [Cybersecurity: Bitcoin, fake news and COVID-fatigue](https://brands2life.com/cybersecurity-bitcoin-fake-news-and-covid-fatigue/) - Insights shared from Brands2Life's webinar 'Cybersecurity and the coronavirus: how the landscape's changed & how brands should respond', which is part of the Brands Transforming Our World summer webinar series. With 2020 presenting us with a threat landscape no one could have possibly predicted, we hosted an online panel comprising experienced journalists, senior comms pros
- [The Rise of the Silver Streamer](https://brands2life.com/the-rise-of-the-silver-streamer/) - The pandemic has created a new audience of tech-savvy ‘Silver Streamers’ and tech brands should grab the opportunity to engage Until COVID-19 crept its way around the globe, nobody had eaten a Passover Seder with their elderly aunt on Zoom or used Houseparty to chat with Granny and Grandad. The pandemic has forced all of
- [Digital Disruptors: Challenges & Opportunities for Online Brands](https://brands2life.com/digital-disruptors-challenges-opportunities-for-online-brands/) - Take outs from our webinar, 'Digital Disruptors: Challenges & Opportunities for Online Brands' as part of Brands2Life's 'Brands Transforming Our World' webinar series. The events of the past few months have changed everyone and everything. Brands have put purpose before profit to fight Covid-19 and new consumer behaviours emerged almost overnight. In many respects, Covid-19 has
- [Tech Trends: How has Covid-19 transformed the tech landscape?](https://brands2life.com/tech-trends-how-has-covid-19-transformed-the-tech-landscape/) - Take outs from our webinar, Tech Trends as part of Brands2Life’s ‘Brands Transforming Our World’ webinar series. Every January, we run our annual Tech Trends event, where an expert panel of tech journalists share their predictions with a packed-out theatre on what they think will be the biggest trends shaping our lives over the next 12 months.
- [Are we at a tipping point for the creation of long-term trust in Financial Services & Fintech?](https://brands2life.com/are-we-at-a-tipping-point-for-the-creation-of-long-term-trust-in-financial-services-fintech/) - Take outs from our fintech and Financial Services webinar, part of Brands2Life’s ‘Brands Transforming Our World’ summer series. Earlier this month we hosted a virtual webinar, with a panel of industry experts drawn from across fintech, venture capital and traditional financial services. They were convened to offer different views and opinion, centred around one notion: whether we are
- [3 Tips for Making the Most Out of Your Communications Internship](https://brands2life.com/3-tips-for-making-the-most-out-of-your-communications-internship/) - “Comms?” my friends said, furrowing their brows. And perhaps you cannot blame them. Communications can be, compared to other business sectors, difficult to describe. In fact, the best way to understand the industry is to be in it.
- [Finding our place in the world: A Q&A with the Chair of the International Trade Select Committee](https://brands2life.com/a-qa-with-chair-of-the-international-trade-select-committee/) - Brands2Life interviews Angus Brendan MacNeil, Chair of the Commons International Trade Select Committee on the how businesses can contribute to the development of a Brexit UK Trade policy
- [Unpicking Purpose and partnerships with allplants’ Ellie Harrison](https://brands2life.com/unpicking-purpose-and-partnerships-with-allplants-ellie-harrison/) - It’s a commonly held belief that birds of a feather flock together and, as a result, we often judge individuals by their friends. The same is true of businesses. As corporate Purpose climbs the public agenda and we care more about the values and behaviours of the organisations we engage with, we’re beginning to judge
- [IFA 2020 - Trading the show for online](https://brands2life.com/ifa-2020-trading-the-show-for-online/) - Known for its sprawling halls, 2,000 + exhibitors and over a quarter of a million visitors passing through its doors each year, IFA, like most of us, needed to reduce the amount of people it had meeting under one roof. While a hardy 200 exhibitors and 4,000 invited retailers, journalists, analysts and comms people still
- [TikTok: a world of possibilities for ambitious brands](https://brands2life.com/tiktok-a-world-of-possibilities-for-ambitious-brands/) - Chances are you might not have heard of TikTok at the start of this year. However, in front of the backdrop of the COVID-19 pandemic, TikTok has risen to dominance in the UK and globally, becoming the most downloaded app of the year, with over 600 million downloads and 800 million monthly active users worldwide.
- [Why LinkedIn is a must for B2B marketing](https://brands2life.com/why-linkedin-is-a-must-for-b2b-marketing/) - With an ever-growing list of social networks to pick from, it’s tempting to lump LinkedIn along with the rest. We are slightly biased as they are our client, but when it comes to B2B communications and advertising, LinkedIn is in a league of its own. In a fiercely competitive field, LinkedIn has carved out an impressive niche. With an audience of 690 million, it’s an essential platform for
- [Fielding the farming revolution with robotics](https://brands2life.com/fielding-the-farming-revolution-with-robotics/) - What comes to mind when you hear the word ‘farming’? Countryfile, wellies and sheepdog trials? Big green and yellow John Deere tractors or combine harvesters? Or fields of industrialised food production with drones hovering above and robots picking grains and fruit? We have come a long way since the industrialisation that John Steinbeck captured so
- [Whole self, best self, better comms](https://brands2life.com/whole-self-best-self-better-comms/) - It’s National Inclusion Week, so thought I’d share a perspective or two I’ve been mulling over. Specifically, I want to talk about the challenge people have about bringing their whole self to work. Of being themselves, largely uncensored, in the workplace. Some interesting questions emerge. Are you comfortable enough to be you? When I’ve talked to people about trust,
- [Telling powerful AI stories in 2020](https://brands2life.com/telling-powerful-ai-stories-in-2020/) - We are living in truly strange times. No one could have anticipated what 2020 would bring and there’s still plenty of uncertainty surrounding us as we head into the Autumn – be it COVID related, the US election or the resulting broader market uncertainty and associated economic challenges. It’s also been a year in which
- [Britons prepared for sacrifices post COVID-19 to lead the world on climate change](https://brands2life.com/britons-prepared-for-sacrifices-post-covid-19-to-lead-the-world-on-climate-change/) - Consumers suggest they’re prepared to fly less, buy electric cars and energy efficient boilers but want more clarity and communication on progress towards environmental goals According to new research released today by Brands2Life, the leading independent communications agency for the world’s most transformative brands, Britons demonstrate readiness for major shifts in lifestyle choices to help
- [Five learnings from industry leaders on AI Storytelling](https://brands2life.com/five-learnings-from-industry-leaders-on-ai-storytelling/) - Take outs from our Artificial Intelligence storytelling webinar, part of the Brands Transforming Our World webinar series. In our “how to tell powerful AI stories in tumultuous times” webinar last month we heard from a fantastic panel about their views on AI adoption, perception and the resulting impact on communications narratives. Katie Turner, Deputy MD,
- [Five signs that indicate a positive shift towards self-care and preventative health](https://brands2life.com/five-signs-that-indicate-a-positive-shift-towards-self-care-and-preventative-health/) - Earlier this month, we hosted a webinar ‘Why now is the time for positive public health & self-care messaging’ where we explored the small green shoots of the pandemic – namely its potential for driving positive behaviour change when it comes to self-care and preventative health, shifting from ‘sick care’ to ‘health care’. If you
- [Time to shine – the opportunity for the robotics industry to thrive](https://brands2life.com/time-to-shine-the-opportunity-for-the-robotics-industry-to-thrive/) - Think back to February 2020, when you could hug friends and family, shake hands with colleagues and not have to jump back when encountering someone in a shopping aisle. Now, nine months and a pandemic later, we rely on virtual meetings, social distancing and the regular disinfection of shared spaces such as offices, Uber rides
- [Cyber security has a comms problem, and it’s hurting recruitment](https://brands2life.com/cyber-security-has-a-comms-problem-and-its-hurting-recruitment/) - “Go into a growing industry,” one CFO told the audience at a university careers fair I attended in 2018. Logical advice, and one thing is certain about cyber security in 2020: it’s growing. IDC predicts worldwide spending on security-related hardware, software, and services will hit $125.2 billion by the end of 2020. Yet, despite exponential
- [Why now is the time for brands to prioritise social strategy](https://brands2life.com/why-now-is-the-time-for-brands-to-prioritise-social-strategy/) - Read on for take-aways from our recent webinar, ‘Why now is the time for brands to prioritise social strategy’ as part of Brands2Life’s Autumn Webinar series. Now, more than ever, there is a 24-hour conversation happening on social media. Brands must rapidly develop their social media presence to keep up with audiences, but in doing
- [Can a women’s health brand be gender inclusive?](https://brands2life.com/can-a-womens-health-brand-be-gender-inclusive/) - The past decade has seen a momentous shift in attitudes towards gender. Consumers have become increasingly resistant to blatant male and female marketing clichés, and younger audiences have become more vocal in rejecting gender labels. Just last year, the personal care industry was thrust under the spotlight for charging a ‘pink tax’ on products and
- [Five ways high-growth tech firms are adapting their comms strategies in the wake of the pandemic](https://brands2life.com/five-ways-high-growth-tech-firms-are-adapting-their-comms-strategies-in-the-wake-of-the-pandemic/) - Read on for learnings from our recent webinar on ‘Evolved storytelling for high-growth tech brands’, as part of our Brands Transforming Our World autumn webinar series. In what has been a hugely challenging year, there have been pockets of optimism and growth in the tech sector, which has been more resilient to the impact of
- [The world needs more scientific superheroes – insights from our Healthtech webinar](https://brands2life.com/the-world-needs-more-scientific-superheroes-insights-from-our-healthtech-webinar/) - Last week I hosted a fascinating panel discussion in our ‘Brands Transforming Our World’ autumn webinar series, where we discussed the challenges health tech brands have faced this year, to remain contextually relevant when all the oxygen in the news agenda for science and technology reporters continues to be absorbed by COVID-19. My thanks to
- [Top Comms Challenges the AI Industry Will Face In 2021](https://brands2life.com/top-comms-challenges-the-ai-industry-will-face-in-2021/) - While few – if any – companies have emerged unscathed from this year, there have unquestionably been some industries that have fared better than others. Artificial Intelligence (AI) and automation have not only been at the heart of many companies’ digital evolutions spurring market growth, but we’ve witnessed monumental technological developments, from DeepMind accelerating the
- [Top comms predictions for data in 2021](https://brands2life.com/top-comms-predictions-for-data-in-2021/) - In 2020, data went from a niche topic to becoming the headline. And the discussion didn’t just centre around the figures themselves, but the ways in which the data was being communicated. The night the second national lockdown was announced, it felt like there was greater frustration on Twitter over the fact that graphs presented
- [A world in jeopardy – from both physical AND digital threats](https://brands2life.com/a-world-in-jeopardy-from-both-physical-and-digital-threats/) - The fourth Annual Review of the National Cyber Security Centre (NCSC), released at the end of last year, sheds fascinating light on the threats we faced online in 2020 against the backdrop of a global crisis. Perhaps unsurprisingly, the coronavirus pandemic takes a dominant role in report, which outlines what the NCSC has helped to
- [Seven Tech Trends to Watch in 2021](https://brands2life.com/seven-tech-trends-to-watch-2021/) - From deepfakes for good to healthtech to cyber security and mobility technology we cover the seven top tech trends to watch in 2021.
- [Video content: hi-fi storytelling with lo-fi production set for 2021](https://brands2life.com/video-content-hi-fi-storytelling-with-lo-fi-production-set-for-2021/) - The pandemic has made many brands realise they can still produce successful video content without the need for a large, hands-on crew. Self-recorded video content, stripped down sets and simple production mean brands can still tell their story in an effective, albeit low-key, way. We’ve also seen big in-person events make way for virtual gatherings.
- [How can brands embrace social media as we pivot back to ‘normal’](https://brands2life.com/how-can-brands-embrace-social-media-as-we-pivot-back-to-normal/) - Some of 2020’s best loved campaigns played on the new reality of WFH and lockdowns. These campaigns tapped into the current culture and gave people a sense of connection. For instance, Zoom got people involved with a creative virtual background competition, harnessing user-generated content to drive engagement and help foster global sense of community. While
- [Beating the social media algorithms: what brands need to know](https://brands2life.com/beating-the-social-media-algorithms-what-brands-need-to-know/) - Society’s awareness of how social media algorithms impact our personal and professional lives has been amplified since ‘The Social Dilemma’ took the world by storm. So much so the documentary appeared in Netflix’s top 10 most popular movies and TV shows list in September. With the issue of fake news and political echo chambers still
- [Why social ecommerce is set to become a bigger sell for social platforms](https://brands2life.com/why-social-ecommerce-is-set-to-become-a-bigger-sell-for-social-platforms/) - The pandemic led to a boom in online shopping and it’s likely this shift is here to stay. We expect social platforms to play an important role in ecommerce’s expansion over the next 12 months – from how people find a product to how they buy and recommend it. The future of social shopping As
- [Appetite for Disruption: The Interview Series](https://brands2life.com/digital-disruptors-interview-series-david-buttress/) - David Buttress, former JUST EAT CEO, shares insider secrets of harnessing the power of digital to reinvent a category for tech challenger brands.
- [Why 2021 is the time for your brand to perfect its social strategy](https://brands2life.com/why-2021-is-the-time-for-your-brand-to-perfect-its-social-strategy/) - You’re good, but could you be great? There are two sides to social media. There’s the side that uplifts people, fosters community and encourages meaningful conversation. Then there’s the uglier face of it that can leave a company’s PR team working overtime. Needless to say, it’s important for brands not to get caught up in
- [How to stand out when social platforms start blending in](https://brands2life.com/how-to-stand-out-when-social-platforms-start-blending-in/) - As the world came to a standstill with the pandemic, social platforms kept moving at pace. We saw TikTok’s popularity explode, becoming the most downloaded app of 2020. Its focus on fun and creative short-form video provided the perfect tonic to the doom and gloom of the non-stop news cycle. Other platforms certainly took notice.
- [Four tips for communicating your healthtech proposition](https://brands2life.com/four-tips-for-communicating-your-healthtech-proposition/) - A surprising number of people have felt the benefits of this digital healthcare shift over the past 12 months. Booking a doctor’s appointment on the app – rather than queuing up in the cold at the local GP at 7.30am – and getting medical advice over the phone is quick, easy and painless, and most
- [Trust falls: how technology can start to win over the public again](https://brands2life.com/how-technology-brands-can-win-public-trust/) - The topic of trust within the tech sector has long been a curious one, representing something of a blind spot across the industry. The greater the technological advances, the more public wariness and apathy has tended to grow, leaving the sector with a trust deficit that it so far has not successfully dealt with. The
- [Why there’s never been a better time for brands to help shape the future of the UK](https://brands2life.com/why-its-time-for-brands-shape-future-of-uk/) - In recent weeks, aside from COVID-19, the news agenda has been focused on the implications to the UK of the end of the Brexit Transition Period, and the Government’s efforts to exercise its new powers. In his address to the nation on 31st January to make the end of the transition period, the Prime Minister
- [Distrust in senior leadership rife across UK businesses](https://brands2life.com/distrust-in-senior-leadership-rife-across-uk-businesses/) - Research shows a quarter of British workers are looking to switch jobs due to distrust with senior leaders, while two in five say internal communication is inconsistent with public statements London, 24 February - Senior leaders’ failure to communicate effectively with employees during the pandemic is creating distrust within British workplaces, research released today by
- [Budget 2021: Government invests by example, hoping industry will follow](https://brands2life.com/budget-2021-review/) - On 12th March 2020, as Rishi Sunak, just weeks into his role as Chancellor, stood at the dispatch box in the Commons, few of us could have imagined the year that the UK, and its economy, would endure. That Budget was dominated by measures to support an economy crippled by efforts to stop the first
- [A healthier health sector - time to join the debate?](https://brands2life.com/a-healthier-health-sector-time-to-join-the-debate/) - The recent announcement from Health Secretary Matt Hancock of a wholesale review of the NHS, and the reaction it has generated, has reinforced that there is no easy solution to the problems the health sector faces. However, it is clear that technology-led innovation will have a massive role to play and there are greater opportunities
- [The impact of a year of lockdown on our future of work](https://brands2life.com/the-impact-of-a-year-of-lockdown-on-our-future-of-work/) - Part one: fostering creativity and collaboration with a hybrid workforce While we’re pretty good at tracking upcoming trends, we can’t claim to have seen the virus coming. But we were fortunate in that we were already really well set up for working from home. And while many businesses struggled to adapt quite as quickly, they
- [The Queen's Speech 2021: Government pledges to level up post-pandemic](https://brands2life.com/the-queens-speech-2021-government-pledges-to-level-up-post-pandemic/) - This morning the Government delivered its first Queen’s Speech following a tumultuous eighteen months and the landmark Brexit agreement. While some ceremonial aspects of the event were pared back, it was something of a victory lap for the Prime Minister, coming days after the Tories’ success in the local elections and historic win in Hartlepool.
- [Let’s talk about (male) fertility, baby](https://brands2life.com/lets-talk-about-male-fertility-baby/) - The important role of communications in stigmatised areas of health My friends and I have always been very comfortable talking about women’s health issues. In our teens we talked about our bodies and periods. In our twenties, we shared our experiences with different types of contraception, and reassured one another that smear tests = nothing
- [Digital Disruptor Brands Insider Secrets: Lisa Jacobs, Funding Circle](https://brands2life.com/digital-disruptor-brands-insider-secrets-lisa-jacobs-funding-circle/) - "It really was the perfect storm when we launched in terms of technology coming into its own and attitudes towards banks after the financial crisis.” Welcome to the second instalment of Brands2Life’s Appetite for Disruption interview series, where we chat to key figures behind some of the defining tech challenger brands and uncover the insider
- [Building the right team to step up on digital](https://brands2life.com/building-the-right-team-to-step-up-on-digital/) - Remember that time your brand needed a new TV ad, so you gave the task to the intern? Thought not. Yet so many brands have done this with their social media programmes. A cornerstone of digital communications, social media is no longer just an add-on and it can no longer be done by just anyone
- [Digital Disruptor Brands Insider Secrets: Chris Morton, Lyst](https://brands2life.com/digital-disruptor-brands-insider-secrets-chris-morton-lyst/) - "The question we asked ourselves back in 2010 was what does a category leader look like?" Welcome to the third instalment of Brands2Life’s Appetite for Disruption interview series, where we chat to key figures behind some of the UK’s defining tech challenger brands and uncover the insider secrets of harnessing the power of digital to
- [Appetite for disruption: The secrets of building a disruptor brand narrative](https://brands2life.com/appetite-for-disruption-the-secrets-of-building-a-disruptor-brand-narrative/) - Who doesn’t admire companies like Airbnb, Netflix and Spotify? The reason they are so admired by customers, employees, investors, the media and society in general, is because they’re disruptor brands. They’re not just better than their competitors, they’re fundamentally different. They’re more than just faster, cheaper and easier, they’re solving a problem we didn’t even
- [The National Food Strategy: Government to improve health and sustainability of the food system](https://brands2life.com/the-national-food-strategy-government-to-improve-health-and-sustainability-of-the-food-system/) - In June 2019, the Government commissioned a National Food Strategy for England to set out a vision for a better food system. Led by Henry Dimbleby, co-founder of Leon Restaurants and the Sustainable Restaurant Association, the strategy was published last week. The resulting National Food Strategy is as ambitious as it is holistic, seeking to
- [Report - Navigating the New Landscape: Brands and Media in 2021](https://brands2life.com/navigating-the-new-landscape-brands-and-media-in-2021/) - Large decline in total articles within top UK media leaves brands competing hard for press coverage Comprehensive Brands2Life / Media Measurement research shows major shift in UK media over the last five years as: 21% fewer articles published by top UK media vs five years ago Brand-led stories fall by 28% ‘Big issues’ dominate, accounting
- [‘Building in’ purpose when shaping our future cities](https://brands2life.com/building-in-purpose-when-shaping-our-future-cities/) - A conversation with Mace’s David Hendy and WSP’s Emily Binning City dwellers are taking over the world. Today, 55% of the world's population live in urban areas and, by 2050, that is set to increase to 68%. Combine that with general population growth, and the world’s cities are set to home an additional 2.5 billion
- [Better Stories: Five secrets to impactful integrated marketing & comms](https://brands2life.com/better-stories-five-secrets-to-impactful-integrated-marketing-comms/) - For many CMO’s, the term ‘integrated’ in context to the brands marketing output, has long been the holy grail. The notion of a utopian world whereby marketing and communications activities work cohesively and in concert has long been aspired to but typically has been difficult to realise. But why? In an era whereby as individuals
- [Battle Lines Drawn: Starmer takes on the Tories – and his internal critics](https://brands2life.com/battle-lines-drawn-labour-party-conference-keir-starmer/) - Keir Starmer’s first in person party conference as Labour leader should have been a new beginning; unshackled from COVID restrictions, it was a chance to raise his own profile with the electorate and put clear blue water between himself and the legacy of Jeremy Corbyn. Since becoming Leader of the Opposition in spring 2020, Starmer
- [Will the real Conservative Party please stand up?](https://brands2life.com/will-the-real-conservative-party-please-stand-up/) - A few short weeks ago, it would have been reasonable to assume that this year’s Conservative Party Conference would be somewhat of a victory lap for Boris Johnson and his new look Cabinet. A first in-person conference since the 2019 landslide election win, largely free from COVID restrictions following the successful vaccine roll out, and
- [Sunak takes his tanks to Labour’s lawn](https://brands2life.com/sunak-takes-his-tanks-to-labours-lawn/) - For a government buffeted from all directions – the pandemic, supply chain issues, a fuel and energy crisis – this was the Budget of a Chancellor and a Prime Minister attempting to reassert their narrative. Perhaps most significantly, this was a Budget that firmly parked the Conservatives’ tanks on Labour’s lawn. Reiterating that rising prices
- [Decrypting diversity and inclusion in cyber security](https://brands2life.com/decrypting-diversity-and-inclusion-in-cyber-security/) - October annually marks Cybersecurity Awareness Month but it’s safe to say the last 18 months have been huge for cyber security despite the global pandemic. DCMS' latest report shows record levels of investment and a 21% increase in active firms in the field within the UK. Over 50,000 people are working in the sector across
- [Going global with social: getting the local and global balance right and why it is so important](https://brands2life.com/going-global-with-social-getting-the-local-and-global-balance-right-and-why-it-is-so-important/) - How often have you heard the phrase ‘global versus local’ in marketing? It’s a phrase built on opposition. But when it comes to building a world-class social-first marketing strategy, it’s much less of an either/or proposition. It’s more about global PLUS local. More often than not, global brands will admit they don’t achieve this balance
- [Delivering on decarbonisation is everyone’s business. So how can organisations differentiate themselves?](https://brands2life.com/delivering-decarbonisation-net-zero/) - From 2023 UK firms will have to show how they will 'hit' net zero. How can organisations differentiate themselves, get cut-through and generate interest?
- [Brands2Life wins twice with LinkedIn Changemakers at PRCA National Awards](https://brands2life.com/two-wins-prca-national-awards/) - Award-winning communications agency, Brands2Life has won two awards at the PRCA National Awards for LinkedIn Changemakers campaign.
- [Brands2Life lands Hope&Glory lead to drive consumer offering](https://brands2life.com/brands2life-lands-hopeglory-lead-to-drive-consumer-offering/) - Laura Sibley joins as Managing Director of the firm’s award-winning consumer division London, 6 October 2021 – Brands2Life has added further firepower to its consumer practice with the hire of Hope&Glory Board Director, Laura Sibley as Managing Director. She has solid additional agency credentials working at Kazoo and with Mark Borkowski for several years plus
- [Brands2Life wins major UK brief with Xero](https://brands2life.com/brands2life-wins-major-uk-brief-with-xero/) - London, UK – 28th October 2021 – Brands2Life has won the retained UK agency brief with global small business platform, Xero, following a highly competitive tender process. Xero is one of the defining companies of the SaaS era. Its beautiful cloud-based software connects people with the right numbers anytime, anywhere, on any device. For accountants and
- [Brands2Life creates COO role and appoints new CFO](https://brands2life.com/brands2life-creates-coo-role-and-appoints-new-cfo/) - London, UK – 9 September 2021 – Brands2Life, PRWeek’s Large Agency of the Year 2020 has strengthened its agency leadership team promoting CFO, Tim Spink to Chief Operating Officer (COO) and appointing Sarah Welham as its new Chief Financial Officer (CFO). Tim has led Brands2Life’s Finance & Operations team for over 12 years. In the
- [LinkedIn Changemakers 2.0](https://brands2life.com/linkedin-changemakers-2-0-blog/) - Back in 2019, Brands2Life conceived the Changemakers campaign that was to become LinkedIn’s most industry-award-nominated campaign ever. Following a hugely successful first year – generating statistically significant uplifts in a number of key brand metrics, and taking the top spots in renowned industry awards for Influencer Marketing, Best Socially Responsible Initiative, and Best Long Term
- [Brands2Life create 'globe wings' installation to help Ark Globe Academy celebrate 10-Year turnaround story](https://brands2life.com/brands2life-create-globe-wings-installation-to-help-ark-globe-academy-celebrate-10-year-turnaround-story/) - Brands2Life has been helping Ark Globe Academy celebrate its 10-year aninversary with an outdoor installation as part of our CSR programme.
- [Decisions company Secondmind debuts with Brands2Life](https://brands2life.com/decisions-company-secondmind-debuts-with-brands2life/) - London, 2nd October 2020 – Brands2Life has been appointed to support the launch of Secondmind - The Decisions Company in the UK. The Cambridge-based company, which has been developing Secondmind for four years under the name PROWLER.io, selected Brands2Life as part of a competitive tender to communicate its mission of empowering people in business to make better
- [Faethm AI Targets Global Expansion with Brands2Life](https://brands2life.com/faethm-ai-targets-global-expansion-with-brands2life/) - London 25 February 2021: Brands2Life has been appointed to support Faethm AI with high impact comms as it expands globally. Built upon an AI platform that predicts the effect of dynamic forces such as artificial intelligence, COVID-19 and automation on current and future jobs, Faethm has grown rapidly since it was launched in 2017 by
- [HRA Pharma appoints Brands2Life to support milestone contraception pill switch](https://brands2life.com/hra-pharma-appoints-brands2life-to-support-milestone-contraception-pill-switch/) - London – 5 March 2021 - Consumer healthcare company HRA Pharma has turned to Brands2Life to manage PR around ‘Hana’ – a progestogen-only pill that the company is hoping to make available for purchase over the counter in pharmacies without a prescription, following a consultation process with the Medicines and Healthcare products Regulatory Agency (MHRA).
- [Experian appoints Brands2Life to build its reputation as a leader in using data for good](https://brands2life.com/experian-appoints-brands2life-to-build-its-reputation-as-a-leader-in-using-data-for-good/) - Global information services company, Experian has hired Brands2Life to help build its reputation as a trusted data business in the UK. Brands2Life will develop creative thought leadership campaigns and provide a proactive press office service to reach consumer and business audiences. An established leader in the consumer credit reporting sector, Experian is keen to develop
- [Distributed decides on Brands2Life to achieve future of work fame](https://brands2life.com/distributed-decides-on-brands2life-to-achieve-future-of-work-fame/) - London, UK – 16 July 2021 - On-demand software teams start-up, Distributed, has appointed Brands2Life as its comms agency following a competitive tender process. Distributed is a fast-growing UK start-up that is re-organising how we work, with the aim of eradicating the skills shortage in software development. The company gives organisations – from large consultancies
- [New digital head at Brands2Life](https://brands2life.com/new-digital-head-at-brands2life/) - Brands2Life has appointed Kinda Jackson as Managing Director, Digital. Kinda will sit on the board and manage our award-winning digital and social team.
- [Adel & Link, Brands2Life Global pulled in to support global-market press office brief for Deacom, Inc.](https://brands2life.com/deacom-appoints-adel-link-brands2life-press-office-brief/) - Frankfurt, San Francisco, London 17 February —Independent comms agencies Adel & Link Public Relations and Brands2Life US have been appointed by Deacom, Inc., a leading international enterprise software (ERP) company. Operating under the Brands2Life Global Network umbrella the agency partners will support Deacom’s public relations globally, reinforcing its existing press office and developing thought leadership
- [GetYourGuide and Brands2Life embark on domestic tourism campaign](https://brands2life.com/getyourguide-and-brands2life-embark-on-domestic-tourism-campaign/) - London, 17th August 2020 – GetYourGuide, the online marketplace and booking platform for incredible travel experiences, has appointed Brands2Life in a competitive (virtual) pitch to support its latest campaign promoting domestic travel. The campaign is intended to encourage Brits to realise ‘it’s all here’, as the much-disrupted tourism sector tries to get back on its
- [It's a Pawfect match for Brands2Life and Bought By Many](https://brands2life.com/boughtbymany-appoints-communications-agency-brands2life/) - London, 8 February 2021 – The UK’s fastest-growing pet insurance provider, Bought By Many, has appointed Brands2Life as its retained communications agency to support its next phase of growth. Brands2Life’s brief is to boost awareness among consumers, investors and the wider insurance market of Bought By Many’s mission to be a global leader in insurance.
- [Event: Tech Trends 2020](https://brands2life.com/event-tech-trends-2020/) - Brands2Life's annual Tech Trends event for in-house comms and marketers returns in January 2020, where a panel of the UK's top technology journalists will predict the biggest technology trends impacting businesses and consumers for the year ahead.
- [Celebrating National Volunteering Week at Brands2Life, UK](https://brands2life.com/celebrating-national-volunteering-week-at-brands2life-uk/) - This week is National Volunteering Week in the UK, so to mark this we’ve provided a round-up of some of the great volunteering work some of our team members have been up to recently. A few years ago, we helped support our employees who wanted to volunteer more, by offering everybody a day’s paid leave
- [Brands2Life adds Olympus Medical to growing health portfolio](https://brands2life.com/brands2life-adds-olympus-medical-to-growing-health-portfolio/) - Brands2Life has been appointed by Olympus Medical for a communications brief spanning thought-leadership, social strategy, influencer and stakeholder engagement.
- [Brands2Life is a PRCA Workplace Champion](https://brands2life.com/brands2life-is-a-prca-workplace-champion/) - We’re thrilled to share the news that Brands2Life has been included in the PRCA’s Workplace Champions 2020 Awards shortlist in the Very Large Agency Category, marking our agency as one of the best places to work and thrive in the PR industry. The PRCA Workplace Champions awards recognise the leading PR agencies and in-house communications
- [Brands2Life supports Tree-Nation to deliver pro-bono international PR programme](https://brands2life.com/brands2life-supports-tree-nation-pro-bono-programme/) - Brands2Life has been appointed by Tree-Nation, the worldwide platform to plant trees. to promote its projects in the UK, raising awareness of the threat of deforestation.
- [Drum Marketing Awards nominations for Brands2Life](https://brands2life.com/drum-marketing-awards-nominations-for-brands2life/) - Brands2Life has been nominated twice at the Drum Marketing Awards alongside our client, Qlik, for our work on the Data Literacy Project. The campaign has been shortlisted for Best B2B campaign and Best B2B Integrated campaign. The Drum Marketing Awards are one of the marketing industry’s most sought after awards celebrating innovation, creativity, and clear
- [Brands2Life launches dedicated fintech offer and promotes Will Campbell as Head of Fintech](https://brands2life.com/brands2life-launches-dedicated-fintech-offer-and-promotes-will-campbell-as-head-of-fintech/) - Brands2Life, the PRWeek and PRCA 2020 Large Agency of the Year, has announced the launch of a dedicated fintech offer. It will be headed by Senior Practice Director, Will Campbell, a nine-year veteran of the agency. As head of fintech, he is responsible for overseeing the proposition, championing thought-leadership and driving new business growth, alongside
- [Checkmarx checks in with Brands2Life to expand in the UK](https://brands2life.com/checkmarx-checks-in-with-brands2life-to-expand-in-the-uk/) - London, 12 April 2021 – Checkmarx, the global leader in software security solutions for developers and IT operations (DevOps), has appointed Brands2Life as its agency partner following a competitive pitch process in the UK. Checkmarx delivers an innovative portfolio of application security testing (AST) solutions that enables software developers to secure proprietary code, open source
- [Brands2Life launches Health & Wellbeing practice with Emily Thomas as Managing Director](https://brands2life.com/brands2life-launches-health-well-being-practice-with-emily-thomas-as-managing-director/) - Brands2Life is to launch a Health and Wellbeing practice under the leadership of ex-Bayer Senior Communications Manager, Emily Thomas.
- [UK Social Media Awards crowns Brands2Life Best In-Agency Team](https://brands2life.com/uk-social-media-awards-crowns-brands2life-best-in-agency-team/) - Yesterday, the UK Social Media Awards celebrated the very best in UK social media communications by rewarding the individuals, companies and organisations who are using online platforms to communicate in fresh and innovative ways. Sadly, there wasn't a ceremony this year, but the competition was as hot as ever. We couldn’t be prouder to share
- [Brands2Life appoints Head of Social Strategy](https://brands2life.com/brands2life-appoints-head-of-social-strategy/) - London, UK – 26 July 2021 – Brands2Life has strengthened its digital team with the appointment of Sophie Crossley as Head of Social Strategy. In the newly created role, Sophie will be responsible for overseeing the strategic direction of the agency’s growing social client roster, including Vodafone, LinkedIn and HRA Pharma. With over 15 years’
- [Brands2Life wins PRWeek Healthcare & Pharma Communications Award](https://brands2life.com/brands2life-wins-prweek-healthcare-pharma-communications-award/) - This week, the very best healthcare communications campaigns in the UK were recognised at the inaugural PRWeek Healthcare and Pharma Comms Awards. Despite social distancing moving celebrations online, the competition was hotter than ever in a year when healthcare and pharma communications has taken centre stage. We’re absolutely thrilled to share that our women’s health
- [Brands2Life wins PRWeek Global Award](https://brands2life.com/prweek-global-awards-2020-winner/) - We’re over the moon to share the news that together with our client, Qlik, Brands2Life has taken home the Global Integration Award at the PRWeek Global Awards 2020 for our work on The Data Literacy Project. The PRWeek Global Awards celebrate the transformative PR and marketing communications work that crosses global territories, as well as
- [PRWeek crowns Brands2Life as Best Place to Work](https://brands2life.com/brands2life-crowned-prweek-best-place-to-work/) - Brands2Life has come away with two award wins at the PRWeek Best Places to Work 2020 awards, taking home the top prizes for Best Rewards & Benefits and Best Internship Scheme. The award programme is the definitive barometer on the leading employers in the UK PR industry. Brands2Life also received a Highly Commended award for
- [Brands2Life is #1 PRWeek Technology PR Agency](https://brands2life.com/brands2life-is-1-prweek-technology-pr-agency/) - We have been ranked number one in the 2020 PRWeek Top Technology PR Agency Rankings. PRWeek UK, the leading PR and communications industry publication has revealed the best performing technology agencies following the announcement of its PRWeek Top 150 PR Consultancies last week. Overtaking two of the top international agencies, we took the top place
- [Former BT Head of Public Affairs Joins Brands2Life](https://brands2life.com/former-bt-head-of-public-affairs-joins-brands2life/) - Brands2Life has appointed public affairs specialist Clova Fyfe to lead the agency’s Public Affairs practice, which has grown considerably in the past year.
- [Brands2Life becomes majority employee owned business to drive next stage of growth](https://brands2life.com/brands2life-becomes-majority-employee-owned-business-to-drive-next-stage-of-growth/) - Leading indpendent communcations agency, Brands2Life has announced today it is to become a majority employee owned business.
- [Brands2Life takes home B2B Marketing's PR Agency of the Year](https://brands2life.com/brands2life-wins-b2b-pr-agency-of-the-year/) - Brands2Life has won best B2B PR Agency of the Year at the B2B Marketing Awards, the leading marketing, social media, digital and PR awards.
- [Brands2Life is a PRWeek Best Place to Work](https://brands2life.com/brands2life-is-a-prweek-best-place-to-work/) - We’re delighted to share the news that Brands2Life has been nominated four times at this year’s PRWeek Best Places to Work Awards. Nominations include Best Large Agency of the Year, Best Internship Scheme, Best Diversity & Inclusion and Best Reward & Benefits. The PRWeek Best Places to Work Awards is the communications industry’s definitive award
- [Brands2Life wins Agency of the Year award at the Brand Film Festival](https://brands2life.com/brands2life-wins-agency-of-the-year-award-at-the-brand-film-festival/) - We are delighted to announce that Brands2Life is the winner of PR Agency of the Year at the Brand Film Festival London 2020. In 2019, we had our best year yet, with film among our fastest growing divisions. The team produced more branded films than ever before (200+) for some of the world biggest brands
- [PRCA Awards names Brands2Life Large Consultancy of the Year](https://brands2life.com/prca-awards-names-brands2life-large-consultancy-of-the-year/) - Still hot off the news that we’re the 2020 PRWeek Large Consultancy of the Year and UK Social Media Awards Best In-Agency Team winners, this week Brands2Life added to our haul of award wins by picking up PRCA Large Consultancy of the Year. The PRCA National Awards is one of the UK’s most prestigious public
- [A big thank you as Brands2Life celebrates its 21st](https://brands2life.com/a-big-thank-you-as-brands2life-celebrates-its-21st-anninversary/) - A year ago, today we posted on LinkedIn to mark our 20th anniversary. We were two weeks into lockdown, and everyone was very scared. To be honest, even mentioning our 20th anniversary seemed a little tone-deaf but we went ahead as, all the bad news notwithstanding, we had massive confidence in our team’s ability to
- [Brands2Life is PRWeek’s Large Consultancy of the Year UK](https://brands2life.com/brands2life-is-prweeks-large-consultancy-of-the-year-uk/) - This month, the PRWeek Awards celebrated the very best in UK PR and although social distancing halted the great and the good of public relations industry descending on the UK’s biggest communications award ceremony, the competition was still sizzling. We’re absolutely thrilled to share that Brands2Life took home the gong of the night, ‘Large Consultancy
- [Addressing IoT’s Biggest Communications Challenges](https://brands2life.com/addressing-iots-biggest-communications-challenges-2/) - As IoT technology continues to gain momentum we reveal our trend predictions and potential PR messaging challenges that could come with them.
- [Innovative tech companies and leading B2B brands turn to Brands2Life US](https://brands2life.com/innovative-tech-companies-leading-b2b-brands-turn-brands2life-us/) - Brands2Life US continues to grow its portfolio of clients in enterprise technology, mobile and autonomous driving.

## Pages

- [Home](https://brands2life.com/) - An award-winning, digitally-led PR and comms agency helping the brands that are transforming our world tell their stories.
- [Expecting top tier coverage from your user conference? You’ll need a little help from your friends](https://brands2life.com/40942-2/)
- [Awards](https://brands2life.com/our-awards/) - Brands2Life is an award-winning technology PR agency working with the brands transforming our world.
- [Join us](https://brands2life.com/join-us/)
- [Junior Account Executive Scheme – Corporate and Responsible Business](https://brands2life.com/junior-account-executive-scheme-corporate-and-responsible-business/)
- [Account Director – Consumer](https://brands2life.com/account-director-consumer-2/)
- [Account Manager – Digital & Social](https://brands2life.com/account-manager-digital-social-3/)
- [Privacy Policy](https://brands2life.com/privacy-policy/) - Privacy Policy Introduction Brands2Life is committed to protecting and respecting your privacy. This policy explains how we collect, use, disclose and safeguard your information when you visit our website. This policy is designed to comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Who we are Brands2Life is
- [Account Director – B2B Technology | Brands2Life US](https://brands2life.com/account-director-b2b-technology-brands2life-us/)
- [Rene Musech](https://brands2life.com/rene-musech/) - I set up Brands2Life US in 2017. With presence inNew York, San Francisco, Minnesota, we work with innovative technology start-ups and international enterprises to deliver real business impact through the development and execution of US and global communications strategies and creative, integrated campaigns. It’s proving to be a winning formula with double-digit growth every year
- [About](https://brands2life.com/about/) - We are #1 UK tech agency and home to over 100 of the world’s most innovative and disruptive brands.
- [Public Relations Account Coordinator – B2B Technology (New York City)](https://brands2life.com/public-relations-account-coordinator-b2b-technology-new-york-city/)
- [HR Administrator (12 months FTC)](https://brands2life.com/hr-administrator-12-months-ftc/)
- [Expertise](https://brands2life.com/expertise/)
- [Work](https://brands2life.com/our-work/) - Our BETTER STORIES I BIGGER IMPACT approach enables us to accelerate, transform and modernise our clients’ communications and marketing strategies.
- [Kate Smith](https://brands2life.com/kate-smith-2/)
- [André Labadie](https://brands2life.com/andre-labadie/) - My career at Brands2Life has been focussed on servicing the needs of the world’s most exciting tech brands and building the UK’s largest team of tech comms experts. We consisted of around 15 staff when I joined back in 2002 so it’s been a fantastic experience to play a small part in our evolution as
- [Tim Spink](https://brands2life.com/tim-spink/) - As COO my role is to ensure that both we and our clients are getting the most out of our partnership. I work closely with the Co-Founders and my board colleagues to ensure that we’re reflecting best-in-class industry standards in the way we operate. It’s a relatively new role here and one I am relishing
- [Laura Sibley](https://brands2life.com/laura-sibley/) - Across my 20 (or so) year career, I’ve worked both in-house and agency side; with stints internally at leading tech powerhouses Sony and Samsung, and impressive senior roles at various independent consumer PR agencies, most recently at Hope & Glory. Agency-side, I’ve been hugely proud to drive award-winning work across multiple sectors, with my past
- [Fiona Goldsworthy](https://brands2life.com/fiona-goldsworthy/)
- [Carolyn Irwin](https://brands2life.com/carolyn-irwin/)
- [Full Funnel Marketing Guide](https://brands2life.com/full-funnel-marketing-guide/)
- [Digital & Social Account Executive](https://brands2life.com/digital-social-account-executive/) - We are delighted to announce a live opportunity for a Digital & Social Account Executive to join Brands2Life's award-winning digital and social team.
- [Graham Cox](https://brands2life.com/graham-cox/) - Graham Cox is Brands2Life's Chief Growth Officer and sits on the board. Graham is responsible for driving the growth of the business across the agency, expanding our UK and US client bases
- [Emily Thomas](https://brands2life.com/emily-thomas/) - Since I set up the Health & Wellbeing practice in 2019, we’ve grown to £2m revenues from a standing start. It’s been an amazing ride so far and we’re all excited that the best is yet to come. As head of Health & Wellbeing helping people to live better is an ambition that makes
- [Chris Buckley](https://brands2life.com/chris-buckley/) - With 20+ years of experience in data-led marketing and strategy, I’ve devoted my career to helping brands achieve growth through precise and purposeful award-winning communications. I thrive on the opportunity to bring together talented people to solve big problems in creative ways. A great day at Brands2Life is spent getting to grips with the business
- [A Guide to Integrated SEO: To deliver bigger impact in 2024](https://brands2life.com/a-guide-to-integrated-seo-to-deliver-bigger-impact-in-2024/)
- [The Great Transition: A new beginning for sustainability](https://brands2life.com/the-great-transition-a-new-beginning-for-sustainability/)
- [Will Campbell](https://brands2life.com/will-campbell-2/)
- [Gen AI Report 2023: Balancing creativity and authenticity in the Gen AI era](https://brands2life.com/genai-report-2023-balancing-creativity-and-authenticity-in-the-genai-era/)
- [Public Affairs Health Roundtable: Opportunities and Risk](https://brands2life.com/public-affairs-health-roundtable-opportunities-and-risk/)
- [High Growth e-Book](https://brands2life.com/high-growth-e-book/)
- [Health Policy and Advocacy](https://brands2life.com/health-policy-and-advocacy/)
- [Transformative Health Tech Trends | July 2023](https://brands2life.com/transformative-health-tech-trends/)
- [Our formula for communications success in cyber security](https://brands2life.com/our-formula-for-communications-success-in-cyber-security/)
- [Carving out a voice in the future of work conversation](https://brands2life.com/carving-out-a-voice-in-the-future-of-work-conversation/)
- [Storytelling in a New Era for MedTech](https://brands2life.com/storytelling-in-a-new-era-for-medtech/)
- [How generative AI will impact brand storytelling in 2023](https://brands2life.com/how-generative-ai-will-impact-brand-storytelling-in-2023/)
- [Creating life sciences stories that will land in the press](https://brands2life.com/creating-life-sciences-stories-that-will-land-in-the-press/)
- [Sarah Welham](https://brands2life.com/sarah-welham/)
- [Download: Get Into The Loop](https://brands2life.com/download-get-into-the-loop/)
- [FreshService](https://brands2life.com/37755-2/)
- [Brands2Life Junior Account Executive Scheme 2022](https://brands2life.com/junior-account-executive-scheme-2022/)
- [Harriet Rich](https://brands2life.com/harriet-rich/) - At Brands2Life I spear-head our work around Purpose and Sustainability advising on and implementing multi-national programmes that encompass brand marketing, public affairs and crisis & issues management. The Corporate & Purpose team is a twenty-strong team that brings together some of the industry’s best talent to create campaigns that build and protect brands and drive
- [Tim Corcoran](https://brands2life.com/tim-corcoran/) - My twenty-year career has been spent designing and running award-winning marketing campaigns for some of the world’s top brands including some tech and mobile leaders. I joined Brands2Life in 2022 as I saw a massive opportunity to bring world-class brand and marketing expertise to our clients and, since I joined I have been busy bringing
- [Kinda Jackson](https://brands2life.com/kinda-jackson/) - I’m a strategic digital marketing and communications specialist with over 20 years of experience. A mix of pure play digital, marketing and PR experience allows gives me a 360° approach to digital, social and content strategies and communications. I lead digital communication teams who help brands build and manage their digital presence through insight driven
- [Contact Us](https://brands2life.com/contact-us/)
- [Sarah Scales](https://brands2life.com/co-founder-sarah-scales/) - As Co-Founder, I’m responsible for delivering the vision and strategic goals of the agency. That means my time is spent working closely with our leaders and their teams to ensure they are well-equipped to provide brilliant client service and grow the business. Leading a successful, high-growth business with so many ambitious clients is a very
- [Giles Fraser](https://brands2life.com/co-founder-giles-fraser/) - Ever since we started Brands2Life in 2000 we’ve been determined that we should be the best, doing outstanding, innovative work for the world’s most ambitious and disruptive brands. So, every day I work to ensure that vision remains a reality and we stay ahead of our competitors. That means finding talent, coaching our teams, counselling
- [Account Manager – Marketing Services](https://brands2life.com/account-manager-marketing-services/) - We have a fantastic opportunity for a self-starting Account Manager to join our multi award winning Marketing Services team and to work on UK and global campaigns for the most exciting brands in tech. We’re looking for a trusted client partner who’s excited by a new challenge where they can deliver the best work of their career to date and turbo-charge their career through
- [Account Director (B2B), Marketing Services](https://brands2life.com/account-director-b2b-marketing-services/) - We have a fantastic opportunity for a self-starting B2B Account Director to join us to work on several big-name clients in our multi-award-winning Marketing Services team. We’re looking for a trusted client partner who’s excited by a new challenge where they can deliver the best work of their career. Experience should include developing and implementing
- [Head of Studio & Design](https://brands2life.com/head-of-studio-design/) - We have a fantastic new opportunity for an ambitious and highly effective Head of Studio to lead, manage and grow all aspects of our multidisciplinary studio within our multi-award-winning integrated marketing and communications agency. Brands2Life is an independent, founder-led, majority employee-owned agency with a passion for working with the brands that are transforming our world.
- [Senior Planner](https://brands2life.com/senior-planner-2/) - We have a unique opportunity for an experienced planner to join our growing in-house strategy and planning function. We are looking for a confident, curious, engaged and collaborative planner who relishes a challenge and immerses themselves in new channels, topics and audiences. The Senior Planner will report directly into our Head of Strategy and Planning
- [Account Director – B2B Technology](https://brands2life.com/account-supervisor-b2b-technology-usa/) - Brands2Life US is one of the fast-growing and most innovative tech PR firms in the US. Founded only four years ago, we now boast one of the most impressive client lists in tech and capabilities in New York, Minneapolis and San Francisco. Our parent company is the #1 tech PR firm in the UK. As
- [Corporate Account Director](https://brands2life.com/corporate-account-director/) - Our incredibly talented Corporate & Business team are looking to hire a smart, commercially minded, pro-active Account Director. This is a unique opportunity to join our ambitious team where you will play a pivotal role in leading truly integrated, international campaigns. We work with a range of businesses at all stages of growth from global

## Work

- [Launching CellVoyant as the business accelerating the future of cell therapy with AI](https://brands2life.com/our-work/launching-cellvoyant-as-the-business-accelerating-the-future-of-cell-therapy-with-ai/)
- [Vodafone: Reimagining Vodafone’s training story through inclusive AI content at scale](https://brands2life.com/our-work/reimagining-vodafones-training-story-through-inclusive-ai-content-at-scale/)
- [Transforming iconic skylines though breathtaking visuals of a greener tomorrow](https://brands2life.com/our-work/transforming-iconic-skylines-though-breathtaking-visuals-of-a-greener-tomorrow/) - Discover how Tetra Pak brought its 7,000-hectare reforestation mission to life through breathtaking visuals and global reach."
- [Rebranding a tech legend to lead a new era of growth](https://brands2life.com/our-work/rebranding-a-tech-legend-to-lead-a-new-era-of-growth/) - Discover how Brands2Life unified Informa Tech and TechTarget into a single, future-ready brand; aligning 1,000+ employees, launching a bold new identity, and positioning for $1bn investment in B2B tech data leadership.
- [Bingo Association: How Bingo Turned Social Disconnect Into Shared Moments](https://brands2life.com/our-work/bingo-association-how-bingo-turned-social-disconnect-into-shared-moments/)
- [Rover: Putting Pubs – And Paws – On The Map With Standout Storytelling](https://brands2life.com/our-work/rover-putting-pubs-and-paws-on-the-map-with-standout-storytelling/) - Rover’s annual search for the UK’s most dog-friendly pub got a creative reboot with a ‘Public House Officer’ campaign that delivered a 51% increase in results year-on-year
- [Arctic Wolf: Newcomer to trusted cybersecurity expert](https://brands2life.com/our-work/arctic-wolf-newcomer-to-trusted-cybersecurity-expert/) - Helping Arctic Wolf become a trusted cybersecurity expert
- [Olympus Medical: Public Affairs stakeholder engagement​](https://brands2life.com/our-work/olympus-medical-public-affairs-stakeholder-engagement/) - CHALLENGE​ UK bowel cancer services are under immense strain and not coping with existing demand. Olympus Medical has bold ideas about how the system can be improved, providing a better experience for patients. They asked us to help them engage with stakeholders to seed those ideas, effect change and open new markets for their products.​
- [Increasing keyword visibility and AI search leadership for Hitachi ZeroCarbon](https://brands2life.com/our-work/increasing-keyword-visibility-and-ai-search-leadership-for-hitachi-zerocarbon/)
- [Autodesk: Bringing real-world skills to life on a global stage](https://brands2life.com/our-work/autodesk-bringing-real-world-skills-to-life-on-a-global-stage/)
- [Champion Petfoods: Cutting through Christmas clutter with dog-first festivities](https://brands2life.com/our-work/champion-petfoods-cutting-through-christmas-clutter-with-dog-first-festivities/) - A festive social media campaign for Champion Petfoods saw Joanna Page drive 2M+ engagements, achieving a 33.87% engagement rate and 1.88% CTR through paid and influencer content.
- [Educating the world on cultivated fat for Hoxton Farms](https://brands2life.com/our-work/hoxton-farms-putting-cultivated-fat-on-the-future-of-food-menu/)
- [Autodesk: Taking a software leader to design authority through creator-led storytelling](https://brands2life.com/our-work/autodesk-taking-a-software-leader-to-design-authority-through-creator-led-storytelling/) - Discover how Autodesk’s influencer strategy achieved a 6.98% engagement rate and reset its brand storytelling standard, turning creators into powerful advocates
- [Vodafone: Tech Influencers](https://brands2life.com/our-work/vodafone-tech-influencers/)
- [Experian: Making financial well-being a reality for UK students with Experian](https://brands2life.com/our-work/experian-making-financial-well-being-a-reality-for-uk-students-with-experian/) - Run For Your Money: How Experian turned a TikTok trend into a financial education campaign that reached over 1M UK students through influencer-led activations and live campus events.
- [LinkedIn: Changemakers force-for-good campaign](https://brands2life.com/our-work/linkedin-changemakers-force-for-good-campaign/) - Through social listening, we identified the issues of the moment affecting the world of work – diversity and inclusion, mental health, sustainability, disability, job security and flexible working – and then recruited creators to use their lived experiences, voices and values to drive #ConversationsForChange around these topics on LinkedIn.
- [Autodesk: Influencer Marketing](https://brands2life.com/our-work/redefining-influencer-content-excellence-for-autodesk/)
- [Vodafone: Helping the Vodafone WaveBreakers turn raw ambition into a global story](https://brands2life.com/our-work/vodafone-helping-the-vodafone-wavebreakers-turn-raw-ambition-into-a-global-story/) - Building a cohesive social strategy to showcase national impact for ENGIE
- [Vista Health: Helping Britain swap midlife crisis for midlife clarity](https://brands2life.com/our-work/vista-health-helping-britain-swap-midlife-crisis-for-midlife-clarity/)
- [Olympus: Repositioning a medical hygiene innovation to boost upgrades (and sales)](https://brands2life.com/our-work/repositioning-a-medical-hygiene-innovation-to-boost-upgrades-and-sales/)
- [Bringing humanity to management consultancy for Eden McCallum](https://brands2life.com/our-work/bringing-humanity-to-management-consultancy-for-eden-mccallum/)
- [6point6: Building a bold employer brand to compete with industry giants](https://brands2life.com/our-work/6point6-building-a-bold-employer-brand-to-compete-with-industry-giants/)
- [ENGIE case study: Building a cohesive social strategy to showcase national impact](https://brands2life.com/our-work/engie-case-study-building-a-cohesive-social-strategy-to-showcase-national-impact/)
- [HRA Pharma: Hana launch](https://brands2life.com/our-work/hra-pharma-hana-launch/) - #post_contentDiscover how HRA Pharma's launched of Hana, the UK's first over-the-counter contraceptive pill redefined women's health.
- [Hologic: Pioneering the role of AI in cervical cancer screening](https://brands2life.com/our-work/hologic-pioneering-the-role-of-ai-in-cervical-cancer-screening/) - Learn how Hologic drove national support for its breakthrough AI-powered cervical screening tech, generating 100+ articles and 11 MP backers ahead of launch.
- [Bayer - The Rennie Reconnect](https://brands2life.com/our-work/bayer-the-rennie-reconnect/) - Discover how Rennie’s ‘It’s Time’ Valentine’s campaign used bold creative, real-world dating moments and social storytelling to reframe heartburn relief as essential to living life uninterrupted.
- [HRA Pharma: Global social & influencer strategy](https://brands2life.com/our-work/hra-pharma-global-social-influencer-strategy/) - CHALLENGE​​ HRA Pharma wanted to equip its global markets to produce best in class organic social content and influencer campaigns for three of its brands – Compeed, Mederma and ellaOne. ​ There was no exisiting social strategy, influencers had been used by a handful of markets and these were brands in very different places – from established across the globe
- [Rover: Creating Meaningful Mental Health Moments Through Canine Connection](https://brands2life.com/our-work/rover-creating-meaningful-mental-health-moments-through-canine-connection/) - Rover created real-world, dog-led experiences for Mental Health Awareness Week, driving media buzz and emotional impact.
- [Tim Hortons: Making a memorable impact in the UK fast-food space](https://brands2life.com/our-work/tim-hortons-making-a-memorable-impact-in-the-uk-fast-food-space/) - Tim Hortons made its mark in the UK with a bold, playful product launch that drove 270+ media hits and 13,500 sales.
- [Vitality: Turning Fitness Insight Into National Impact for Women](https://brands2life.com/our-work/vitality-turning-fitness-insight-into-national-impact-for-women/) - How Vitality turned fitness data into national impact: driving media engagement, thought-leadership and behaviour change among UK women.
- [Hologic: Catalysing action in global women's health](https://brands2life.com/our-work/hologic-catalysing-action-in-global-womens-health/) - Discover how Hologic's Global Women’s Health Index launch in the UK sparked national conversations on women's health disparities, influencing policy and research agendas.
- [Rover.com: Leading the pet care conversation with cultural, data-led storytelling](https://brands2life.com/our-work/rover-com-leading-the-pet-care-conversation-with-cultural-data-led-storytelling/) - Discover how Rover.com earned national headlines with data-led stories, pet trends and cultural moments.
- [Experian: United for Financial Health](https://brands2life.com/our-work/experian-united-for-financial-health/)
- [Booking.com: Bringing Christmas nostalgia to life for modern travellers](https://brands2life.com/our-work/booking-com-bringing-christmas-nostalgia-to-life-for-modern-travellers/) - A nostalgic, festive travel campaign that spiked bookings: how Booking.com cut through Christmas noise with a retro homestay and 100+ media hits.
- [NESO: Turning NESO into an employer of choice in the race for energy talent](https://brands2life.com/our-work/neso-turning-neso-into-an-employer-of-choice-in-the-race-for-energy-talent/)
- [NESO: Powering up a bold new brand to lead the UK’s energy system into a net zero future](https://brands2life.com/our-work/neso-powering-up-a-bold-new-brand-to-lead-the-uks-energy-system-into-a-net-zero-future/)
- [Cognizant: Building a Digital Leader](https://brands2life.com/our-work/cognizant-building-a-digital-leader/)
- [Mitsubishi Electric: Securing support for the adoption of heat pumps](https://brands2life.com/our-work/mitsubishi-electric-securing-support-for-the-adoption-of-heat-pumps/)
- [GE Energy: Delivering impact through coherent brand storytelling](https://brands2life.com/our-work/ge-energy-delivering-impact-through-coherent-brand-storytelling/)
- [Powering the national energy transition](https://brands2life.com/our-work/powering-the-national-energy-transition/)
- [Mitsubishi Electric UK: Telling the broader story](https://brands2life.com/our-work/mitsubishi-electronic-uk-telling-the-broader-story/) - CHALLENGE Mitsubishi Electric UK, Living Environmental Systems (LES) is the leading manufacturer of products and services that heat, cool and ventilate commercial and residential buildings. A powerful and respected brand, its marketing and PR communications traditionally focused on product awareness. Mitsubishi Electric challenged Brands2Life to broaden its voice and thought leadership position and help demonstrate
- [Arup: Buildings London](https://brands2life.com/our-work/buildings-london/) - Challenge​ Buildings London is a subdivision of global design and engineering firm Arup, dedicated to cutting-edge architectural and engineering innovation, and harnessing the built environment to address societal challenges. We are tasked with regularly profiling its many projects in the media to demonstrate the firm’s wide range of specialisms, digital innovation, sustainability credentials and world class expertise across commercial, heritage,
- [Experian: Support Hub](https://brands2life.com/our-work/experian-support-hub/)
- [Sodexo: Appetite for Action](https://brands2life.com/our-work/sodexo-appetite-for-action/) - CHALLENGE Sodexo asked Brands2Life to help place food waste, and tackling its contribution to climate change, at the top of the policy agenda, alongside demonstrating the steps the company has taken to reduce its own food waste footprint. With the Government expected to publish the next stage of the National Food Strategy in 2022, Sodexo needed to become a central voice
- [Elevating Tetra Pak’s industry-first packaging innovation beyond the trade audience](https://brands2life.com/our-work/elevating-tetra-paks-industry-first-packaging-innovation-beyond-the-trade-audience/)
- [Sodexo Staring Fresh: Breaking down barriers to employment for ex-offenders](https://brands2life.com/our-work/sodexo-staring-fresh-breaking-down-barriers-to-employment-for-ex-offenders/)
- [Autodesk: How technology is restoring the world’s coral reefs at scale](https://brands2life.com/our-work/autodesk-how-technology-is-restoring-the-worlds-coral-reefs-at-scale/)
- [Demystifying the complex, interconnected challenges across the sustainability landscape](https://brands2life.com/our-work/tetra-pak-demystifying-the-complex-interconnected-challenges-across-the-sustainability-landscape/)
- [Tetra Pak: Revealing ‘The Hidden Middle’](https://brands2life.com/our-work/tetra-pak-revealing-the-hidden-middle/)
- [Making Xero the small business champion](https://brands2life.com/our-work/making-xero-the-small-business-champion/)
- [Onfido: Championing a high-growth UK tech star](https://brands2life.com/our-work/onfido-earned-media-relations-for-ai-success-story/) - From Day 1, we set about making sure Onfido’s diverse stakeholder base, from VCs to policymakers and customers, knew this was a company addressing one of the major issues facing the online world in an innovative way. We blended creative storytelling with timely campaigns to get Onfido in front of the journalists that mattered and
- [Champion: Petfluencers](https://brands2life.com/our-work/champion-petfluencers/) - Champion Petfoods needed a campaign that not only made them stand out in the crowded premium petfood category, but also captured the hearts and minds of pet parents to become THE trusted go-to brand.
- [Qlik: Transforming the world through data literacy](https://brands2life.com/our-work/qlik-establishing-qlik-as-the-dominant-voice-on-data-literacy/) - We conceived and developed the Data Literacy Project.Org a brand new social good enterprise and global platform dedicated to building a data- literate world. By offering free training resources and content from credible third-parties, the aim was to influence industry, communities and governments.
- [The journey to IPO: High-impact communications for a security pioneer ](https://brands2life.com/our-work/darktrace-high-impact-comms-for-a-security-pioneer/) - We take a forensic approach to media relations to deliver impactful cyber stories that educate, inspire and position Darktrace as a leader in cybersecurity.
- [VMware: World class UK and EMEA comms for a global leader](https://brands2life.com/our-work/vmware-world-class-uk-and-emea-comms-for-a-global-leader/) - From its early days to its acquisition by Broadcom, we’ve been the company’s trusted communications partner in EMEA throughout its journey, managing its agency network across 20+ countries and creating EMEA and global thought leadership, video and podcast content, as well as a digital, social, and influencer programme.
- [AND Digital: Real Digital Skills Gap Report](https://brands2life.com/our-work/and-digital-an-integrated-standout-campaign/)
- [LinkedIn: Follow in her Footsteps](https://brands2life.com/our-work/linkedins-uefa-womens-euro-2022/)
- [Perrigo: Nytol Herbal](https://brands2life.com/our-work/perrigo-a-tv-ad-highlighting-the-natural-active-ingredients-in-nytol-herbal/)
- [LinkedIn Life: Social Strategy](https://brands2life.com/our-work/linkedin-life-from-employees-to-llamas-were-bringing-linkedin-to-life-on-social/)
- [Qlik: Dominating global share of voice in tech innovation](https://brands2life.com/our-work/qlik-dominating-global-share-of-voice-in-tech-innovation/)
- [Tetra Pak: Go Carton](https://brands2life.com/our-work/tetra-pak-go-carton/)
- [Nominet: Digital Neighbourhood](https://brands2life.com/our-work/nominet-digital-neighbourhood/) - CHALLENGE Nominet’s Digital Neighbourhood is a programme offering digital training and paid work experience to young people with limited professional opportunities. After a two day training course, each participant is matched with a local SME for work experience, so both can prosper online. The programme is rolled out nationally and Nominet tasked us with promoting
- [Building US market momentum for Tipalti](https://brands2life.com/our-work/building-us-market-momentum-for-tipalti/)
- [Airport Dimensions: Rebranding in the new age of consumer travel](https://brands2life.com/our-work/airport-dimensions-rebranding-in-the-new-age-of-consumer-travel/)
- [Pragmatic: Shaping the UK political and economic landscape for Pragmatic](https://brands2life.com/our-work/pragmatic-shaping-uk-political-economic-landscape/)
- [Veracode: Carving out a unique voice on AI](https://brands2life.com/our-work/veracode-carving-out-a-unique-voice-on-ai/)
- [Grayce: Re-imagining the consultancy model](https://brands2life.com/our-work/grayce-re-imagining-the-consultancy-model/)
- [LinkedIn: Get Closer](https://brands2life.com/our-work/linkedin-sales-solutions-get-closer/) - LinkedIn appointed Brands2Life to handle the global brand awareness brief for its customer lead generation solution - Sales Navigator - following a three-way competitive pitch. Our remit is to increase unaided brand awareness for LinkedIn Sales Navigator amongst sales professionals across the US and EMEA. Our integrated strategy focuses on communicating the unique proposition
- [Universal Robots: Automation for anyone. Anywhere.](https://brands2life.com/our-work/universal-robots-automation-for-collaborative-automation/)
- [Automata: Positioning Automata as a global leader in robotics and automation](https://brands2life.com/our-work/automata-positioning-automata-as-a-global-leader-in-robotics-and-automation/)
- [Benchling: Building a brand for cloud R&D in EMEA](https://brands2life.com/our-work/benchling-building-a-brand-for-cloud-rd-in-emea/)
- [Veeva: Elevating communications for Veeva](https://brands2life.com/our-work/elevating-communications-for-veeva/)
- [Hologic: Global Women’s Health Index](https://brands2life.com/our-work/hologic-global-womens-health-index-2/)
- [Hologic: UK’s first digital cervical cancer technology launch](https://brands2life.com/our-work/hologic-uks-first-digital-cervical-cancer-technology-launch/)
- [ECI: Leveraging Influencer Voices](https://brands2life.com/our-work/eci-leveraging-influencer-voices/)
- [Sygnia: Establishing U.S. brand awareness in a crowded competitive landscape​](https://brands2life.com/our-work/sygnia-establishing-us-brand-awareness/)
- [Qlik: Launching The Human Impact of Data Literacy campaign](https://brands2life.com/our-work/qlik-launching-the-human-impact-of-data-literacy-campaign/) - CHALLENGE Brands2Life was charged by Qlik to create an integrated PR campaign that would highlight the importance of educating people to understand and use data to not only prepare for the future – but in the case of businesses, survive now. Qlik wanted to quantify the human impact of data literacy on business and showcase
- [Arthritis Action: Elevating Arthritis Action through topical stories](https://brands2life.com/our-work/arthritis-action-elevating-arthritis-action-through-topical-stories/)
- [Sitecore: Sitecore Santa](https://brands2life.com/our-work/sitecore-santa/) - CHALLENGE ​ Our overarching goal was to raise awareness for Sitecore among the target audience, while helping potential customers understand the services that they provide. After all, how can potential customers choose Sitecore if they don't understand what it is they do? ​ Coupled with the above was a newly approved social strategy, with a challenge of championing a
- [Tetra Pak: Race to Zero](https://brands2life.com/our-work/tetra-pak-race-to-zero/) - Challenge ​ Tetra Pak is on a mission to create the world’s most sustainable package and has a bold ambition to achieve net zero emissions across the value chain by 2050. As the lead communications partner in the global communications team, our job is to ensure this mission and the progress made towards it is communicated with impact to stakeholders.​ Approach ​
- [Luminance: High Impact Comms for a Legal AI Pioneer](https://brands2life.com/our-work/luminance-high-impact-comms-for-a-legal-ai-pioneer/) - CHALLENGE Luminance is a fast growth legal AI firm with a platform that can radically reduce M&A due diligence processes, and spot trends and anomalies in huge legal datasets. With growing competition in the lawtech sector and AI-washing from legacy document review firms, Brands2Life was brought on board to drive awareness of Luminance and position it
- [Xynteo: Talking sustainability with business leaders](https://brands2life.com/our-work/xynteo-earned-media-strategy/) - CHALLENGE Xynteo is a relatively small consultancy with a huge purpose - working with businesses to transform themselves and the systems in which they operate for sustainable and inclusive growth. Xynteo recruited Brands2Life to raise awareness of this purpose. This centred around its annual industry event, Xynteo Exchange, and the launch of its second annual
- [Lundbeck: Social strategy to support mental health professionals](https://brands2life.com/our-work/lundbeck-channel-set-up-strategy/) - CHALLENGE​ When the pandemic hit, Lundbeck, a leading medical organisation in mental health lost its key channel to healthcare professionals, in-person consultations. With two thirds (65%) of adults with mental health problems say their mental health has got worse since the first national lockdown, the mental health services were preparing for a pandemic of
- [LUNDBECK: Mind If I Join You?](https://brands2life.com/our-work/lundbeck-connecting-minds-with-impactful-mental-health-content/) - CHALLENGE In an industry known for its strict guidelines and traditional methods of patient engagement, Brands2Life worked with pharmaceutical client, Lundbeck, to create a unique podcast series to support people with mental health conditions. With mental health services at breaking point due to the Covid-19 pandemic, there was a compelling need to reach those
- [LinkedIn Sales Solutions: Content Strategy](https://brands2life.com/our-work/linkedin-sales-solutions-content-strategy/) - CHALLENGE LinkedIn Sales Navigator trails Salesforce in market share. Brands2Life was challenged to help transform LinkedIn’s solution in the minds of sales leaders, who are likely already using/familiar with LinkedIn, but see it as more of a jobs board, than an invaluable sales tool. ​ Our aim was to keep LSS top of sales leaders’ minds, put
- [AIM: Elevating AIM's profile amongst pharmacies nationwide](https://brands2life.com/our-work/aim-elevating-aims-profile-amongst-pharmacies-nationwide/) - CHALLENGE Pharmacies across the UK had been undertaking vital work throughout the pandemic and demonstrated their enormous value to their local communities by ensuring their doors remained opened. However, with hundreds of store closures and no recognition from the government, the pharmacy community was feeling undervalued. In the lead up to the AIM (The Association
- [Tetra Pak: Public Affairs advocacy and stakeholder engagement​](https://brands2life.com/our-work/tetra-pak-public-affairs-advocacy-and-stakeholder-engagement/) - CHALLENGE​ Following the broadcast of Blue Planet, there has been widespread rejection of plastic packaging from consumers and policy makers. This presented Tetra Pak with an opportunity to re-affirm the sustainability credentials of cartons and present them as the best alternative to plastic packaging. As the Government looked to consult on a number of waste and recycling reforms, including
- [Hologic EMEA and UK: Public Affairs stakeholder engagement​](https://brands2life.com/our-work/hologic-emea-and-uk-public-affairs-stakeholder-engagement/) - CHALLENGE​ Hologic, a global medical diagnostics company, lacked a consistent approach to political engagement in Europe. They asked us to use their contribution towards fighting COVID, as a major test manufacturer, as a springboard to launch public affairs engagement, with a long-term view to shape Europe’s diagnostics sector across seven separate markets. In addition to
- [Qlik- Data Brilliant](https://brands2life.com/our-work/qlik-data-brilliant-2/)
- [Vodafone: Keeping connected during lockdown](https://brands2life.com/our-work/vodafone-group-paid-campaign/) - CHALLENGE​ Vodafone Group tasked Brands2Life with helping to showcase its Societal Resilience campaign, focusing on how Vodafone helped to keep people connected during lockdown, and its transformational impact on an increasingly digitalised world. ​ Through this promotion, Vodafone Group wanted to raise awareness of its activity specifically among policymakers and the politically-engaged in Brussels.​
- [Cynosure: Creating distinction within medical aesthetics](https://brands2life.com/our-work/cynosure-a-product-launch-that-broke-the-mould/) - CHALLENGE CynoSure, a leading medical aesthetics company, was entering an extremely competitive market with the launch of a muscle stimulation product, StimSure. Our task was to develop a creative EMEA communications strategy to make the brand stand-out against aggressive competition and drive awareness among B2B and B2C audiences. APPROACH The medical aesthetic industry has long
- [Optibac Probiotics: #WINTERPROOF](https://brands2life.com/our-work/optibac-probiotics-winterproof/) - CHALLENGE OptiBac Probiotics tasked us with cutting through the winter health noise and getting the nation talking about the importance of a healthy gut to help boost immunity and stay well during the colder months. APPROACH Working with the brand’s gut microbiologist, Dr Kate Stephens, we created the #WinterProof guide offering consumers tips to maintain
- [Hologic: Recognising cervical cancer lab heroes](https://brands2life.com/our-work/hologic-recognising-cervical-cancer-lab-heroes/) - CHALLENGE​​ For Cervical Cancer Prevention Week, Hologic, a population screening technology company, wanted to celebrate the essential, yet often underplayed, role that lab professionals play in preventing cervical cancer in order to elevate the company’s reputation as a leader in cervical health and step-change customer advocacy. Recognising that every diagnosis is a defining moment for the women affected by
- [Oxford Brain Diagnostics: Positioning University of Oxford spin-out as the future of brain health](https://brands2life.com/our-work/oxford-brain-diagnostics-brand-positioning-2/) - HEADLINE IMPACT CHALLENGE​ We were briefed to help the University of Oxford spin-out as it looked to scale its business. It needed help defining its purpose to the market, establishing exactly how to position itself to a wide variety of audiences. From investors for Series A funding, through to clinicians and the pharma industry as
- [Hologic: The Hologic Global Women’s Health Index](https://brands2life.com/our-work/hologic-global-womens-health-index/)
- [Hologic: Transforming brand communications](https://brands2life.com/our-work/hologic-brand-journey/) - CHALLENGE Hologic is a medical technology company specialising in women’s health company and population screening. Its growth through acquisition resulted in low master brand awareness in EMEA and a complex brand architecture made it hard for audiences to navigate. We needed to support Hologic to transform its brand comms approach in EMEA, placing customer-centricity at
- [Divido: Building a presence through press office activation](https://brands2life.com/our-work/divido-building-a-presence-through-press-office-activation/) - CHALLENGE Divido offers retailers the chance to connect customers with lenders around point-of-sale finance – allowing customers to spread the cost of their purchase over a fixed term. In a competitive market, Divido came to Brands2Life to elevate its presence among retail, technology, and business media and help grow its retailer base. APPROACH To ensure
- [TransferGo: Championing the cause for Fintech](https://brands2life.com/our-work/transfergo-championing-the-cause-for-fintech/) - CHALLENGE TransferGo is a Fintech with a difference. At its core, it’s a global remittances provider, helping migrant workers, based in the UK and across Europe to send money easily and affordably to family and friends back home. Despite its considerable growth over a short period of time, it had gained limited traction outside of
- [Ripple: Crypto innovator](https://brands2life.com/our-work/ripple-driving-brand-awareness-in-emea-through-strategic-media-relations/) - Ripple is a global brand recognised for innovation in using blockchain and digital assets to streamline cross-border payments. But awareness in the UK and EMEA was low – there was a lack of understanding of its complex value proposition and the technology that underpins it. As a result, the majority of UK column inches was
- [Adyen: Making a name in the UK](https://brands2life.com/our-work/adyen/) - CHALLENGE Adyen is one of the world’s fastest growing tech companies. It helps leading global brands simplify payments and improve customer experiences. But its technology is rarely seen, nor experienced by consumers, making Adyen a silent partner in its clients’ success. We help Adyen grow its brand in the UK, positioning it as the payments
- [Tree-Nation: Planting a Better World](https://brands2life.com/our-work/tree-nation-planting-a-better-world/) - CHALLENGE Tree-Nation, the global reforestation platform headquartered in Spain, partnered with 14 agencies in the Brands2Life Global Network to deliver a global PR campaign to encourage businesses and individuals to plant trees. With the aim of reforesting the planet, we wanted to raise brand awareness of Tree-Nation globally and position the company’s spokesperson as an
- [IPosft: Establishing a leader in the AI industry](https://brands2life.com/our-work/iposft-establishing-ipsoft-as-a-leader-in-the-ai-industry/) - CHALLENGE After working with Brands2Life for a year to raise awareness of IPsoft and position it as a key player in the AI space in the UK, IPsoft wanted to instil the same best practice around the world with a global media relations programme. APPROACH Drawing on Brands2Life Global’s recommendations and its Network of like-minded
- [Moonpig: Forbidden Fruit](https://brands2life.com/our-work/mooonpig-forbidden-fruit/)
- [TetraPak: Social monitoring](https://brands2life.com/our-work/global-social-retainer-tetrapak/) - CHALLENGE​ Brands2Life is tasked with building a global online community for Tetra Pak global and ensuring no comment, wherever it comes from across the world, goes unnoticed or escalates into a crisis. With Tetra Pak often finding itself in divisive and topical conversations online, it is key that it can trust Brands2Life to manage and protect its brand on
- [Vodafone: Global digital partner](https://brands2life.com/our-work/vodafone-putting-the-audience-first-with-social-storytelling/) - CHALLENGE ​ In November 2019 we took on the role of Vodafone’s global digital communications partner, supporting with the identification and development of stories, creation of digital content and assets, social media strategy (organic and paid), and influencer relations. ​ APPROACH​ Activity included:​ Development and execution of a digital communications strategy that positions and promotes Vodafone Group to its primary audiences​
- [Gemalto: AI and big data made easy](https://brands2life.com/our-work/gemalto-paid-campaign/) - CHALLENGE​​ ​As part of our transformational communications work for Gemalto, we were tasked with promoting a report on AI and Big data on social media. The objective was to capture contact details of key professionals working within telecommunications in LATAM, Turkey, South Africa & Europe. ​ The main challenges were not only that contacts of users
- [Vodafone Business: V-Hub Always-on EMEA content engine](https://brands2life.com/our-work/always-on-emea-content-engine-vodafone-business/) - CHALLENGE​ In November 2020, after working with Vodafone Business to develop a digital communications strategy and social playbook, we were tasked with running and developing monthly long-form and short-form social content for V-Hub, Vodafone Businesses’ recently launched microsite developed specifically to support SMEs. The challenge was not only that we needed to create content that
- [Gemalto: Digital Pin Kinetic Text Animation](https://brands2life.com/our-work/gemalto-digital-pin-kinetic-text-animation/) - CHALLENGE Have you ever been frustrated by having to wait days for a PIN code to arrive in the post after getting a new bank card? Gemalto’s new Digital PIN service removes this hassle by delivering PIN codes instantly via mobile or the web. It turned to Brands2Life to create infographic and video assets capturing
- [Curinos: Customers, innovation and togetherness](https://brands2life.com/our-work/curinos-creating-a-new-brand-support/) - CHALLENGE Informa Financial Intelligence - leading provider of solutions for financial services, acquired Novantas, Inc - fintech provider of advanced decision support systems. The aspiration was to merge the business with FBX, an existing brand within its portfolio. ​Bringing together two established leaders within their respective categories, and create a single, unified brand that would
- [Vodafone: Social strategy](https://brands2life.com/our-work/vodafone-social-strategy/) - ​ CHALLENGE​​ In November 2019 Vodafone Group challenged us to improve the impact of its online communications by transforming their social and digital strategy. We took over the ongoing support retainer for Vodafone’s global digital communications team, including identification and development of stories, creation of digital content and assets - and vitally - working on a new holistic social
- [King.com: Bouncingham Castle](https://brands2life.com/our-work/king-com-bouncing-castle/) - CHALLENGE Our brief from King was to launch Candy Crush Jelly Saga, the latest instalment of global mobile gaming phenomenon, Candy Crush. We needed to create a real buzz around the launch amongst adults, drive downloads, excite the media and showcase the innovation in the latest instalment. APPROACH We tapped into the rising trend for
- [Groupon: Out of this world newsjacking](https://brands2life.com/our-work/groupon-out-of-this-world-newsjacking/)
- [Match: Made to Match](https://brands2life.com/our-work/match-made-to-match/)
- [Hostelworld: Work From Anywhere](https://brands2life.com/our-work/hostelworld-work-from-anywhere/)
- [LINKEDIN: RAMADAN INFLUENCER ACTIVATION](https://brands2life.com/our-work/linkedin-ramadan-influencer-activation/)
- [IPsoft: Establishing IPsoft as a leader in the AI industry](https://brands2life.com/our-work/ipsoft-establishing-ipsoft-as-a-leader-in-the-ai-industry/) - CHALLENGE IPsoft challenged us to significantly elevate its profile in the UK. In particular, the company wanted to raise awareness for the IPsoft brand among enterprises exploring the potential of AI. APPROACH We designed a hard-hitting thought leadership campaign that established IPsoft as a leading commentator in the wider debate on AI and its impact
- [Gemalto: Account based marketing across sectors and regions](https://brands2life.com/our-work/gemalto-account-based-marketing-across-sectors-and-regions/) - CHALLENGE Gemalto’s customers include different decision makers across a wide range of industries around the globe, from technical experts in the automotive sector, through to fraud teams at mobile operators. Over the years, they have wanted to build top-of-funnel prospect engagement with their content marketing, and turned to us to help them. APPROACH We’ve run
- [Autodesk: Pushing the possibilities of architecture with hybrid manufacturing](https://brands2life.com/our-work/autodesk-pushing-the-possibilities-of-architecture-with-hybrid-manufacturing/) - Challenge Designed by a multinational consortium of universities, research institutes and industry partners, and funded by the European Horizon 2020 programme, the Large Additive Subtractive Integrated Modular Machine (LASIMM) has the capacity to revolutionise manufacturing for construction as we know it. Comprised of robotic systems capable of both large-scale additive manufacturing and advanced milling, it
- [Barclays: Let's Talk Business](https://brands2life.com/our-work/barclays-lets-talk-business/) - CHALLENGE Barclays committed £250 million to farmers looking to invest in sustainability measures, especially agri-tech – that would improve the industry's carbon footprint and plan for a more sustainable future. The aim was to raise awareness of the funding and to drive farmers towards Barclays. The approach needed to be integrated, securing national coverage and
- [Truckstop](https://brands2life.com/our-work/truckstop/)
- [Sitecore: Holiday survey](https://brands2life.com/our-work/sitecore-holiday-survey/)
- [Quotient](https://brands2life.com/our-work/quotient/)
- [InstaDeep](https://brands2life.com/our-work/instadeep/)
- [Ricoh: Work Together Anywhere](https://brands2life.com/our-work/ricoh-work-together-anywhere-integrated-communications/) - Challenge Ricoh Europe is a leading digital services company that empowers digital workplaces and enables people to work smarter. When the pandemic hit, Brands2Life supported Ricoh to pivot its marketing function through a series of campaigns to help its customers adjust to remote and hybrid working. Approach Working closely with Ricoh Europe, Brands2Life developed the
- [Bose Professional: Influencer Program](https://brands2life.com/our-work/bose-professional/)
- [Tetra Pak: Good Choice](https://brands2life.com/our-work/tetra-pak-good-choice/) - HEADLINE Promising to "Protect What's Good" IMPACT CHALLENGE Tetra Pak’s approach to sustainability is shaped by its brand promise to ‘Protect What’s Good’. In a world saturated by plastic, the low plastic, low carbon, renewable and recyclable credentials of plant-based cartons make them a smart and sustainable packaging choice for food and beverage brands
- [White and Case: Leading from the front](https://brands2life.com/our-work/white-case/) - CHALLENGE We were brought on board to position White & Case as the leading competition and dispute solution experts throughout EMEA. A key part of this was to highlight the pedigree and legal acumen of the partners, as well as the firm’s international law capabilities. APPROACH In order to demonstrate the practice’s international spectrum of
- [Tetra Pak: Low Carbon Conversations](https://brands2life.com/our-work/tetra-pak-low-carbon-summit/) - CHALLENGE We were tasked with raising awareness of Tetra Pak’s Planet Positive sustainability message and drive engagement with key stakeholders across the packaging value chain. In order to effectively raise awareness, we set about creating a platform to open a dialogue with the Government, customers, industry and NGOs on innovations in packaging and its role
- [Rentokil Initial: Professionalising comms, inside and out](https://brands2life.com/our-work/rentokil-initial-professionalising-comms-inside-and-out/) - CHALLENGE Brands2Life has worked with Rentokil Initial, since 2008, helping to keep its brands relevant in the media and front-of-mind for customers. This became even more important during the pandemic as its hygiene services brands developed new offerings as part of the Coronavirus recovery effort, at the same time fending off new challengers entering what
- [Rentokil Initial Washroom Hygiene: Period Dignity](https://brands2life.com/our-work/initial-washroom-hygiene-period-dignity/) - CHALLENGE We run external communications in the UK for business services group, Rentokil Initial. Our brief covers seven separate businesses with different products, services and audiences. One of these brands is Initial Washroom Hygiene - provider of washroom products and services. Using creative news generation, our job was to raise awareness of the UK’s battle
- [GETYOURGUIDE: Influencer campaign](https://brands2life.com/our-work/getyourguide-influencer-campaign/) - CHALLENGE Brands2Life was tasked with developing an influencer strategy that activated the #ItsAllHere campaign creative: to reach and engage a UK travel audience, and show them that their home country is full of opportunities to explore and create memorable moments. The timing was particularly challenging as this was a mid-COVID19 but post-lockdown activation. Objectives: Increase
- [Sitecore - Positioning Sitecore as leaders in customer engagement across EMEA](https://brands2life.com/our-work/sitecore-positioning-sitecore-as-leaders-in-customer-engagement-across-emea/)
- [Hologic – ‘It’s time’ ​ Breast Cancer Awareness Month](https://brands2life.com/our-work/hologic-its-time-breast-cancer-awareness-month/) - CHALLENGE​ For the second year running, we needed to give women the confidence to book their breast cancer screening appointment when they had been invited, after a period where vital cancer screening had been disrupted due to the global pandemic.​ ​ APPROACH​ We developed a campaign strategy to drive disease awareness on social platforms, while directing women to
- [Ocado Technology: establishing it as the UK leader in AI and robotics](https://brands2life.com/our-work/ocado-technology-establishing-it-as-the-uk-leader-in-ai-and-robotics/) - CHALLENGE Ocado is a true UK retail success story, but its future is as a tech innovator. Ocado Technology hired Brands2Life to deliver an earned media strategy that would position Ocado Technology as the home for the best tech talent and showcase how it’s going beyond taking retailers online. APPROACH We worked closely with the
- [Pearson: Social orchestration](https://brands2life.com/our-work/pearson-social-strategy-playbook/) - Challenge​​ Mid-2021, Pearson came to us with a very specific project brief: to help consolidate its UK Schools Social presence. Social was managed by lots of different people within the business without a coherent approach, and as a result there were many channels set-up for different business lines but no overarching strategy or content guidance – meaning effectiveness and efficiency
- [#GlobeWings](https://brands2life.com/our-work/globewings/) - Ark Globe Academy, a leading London school, is working with integrated communications agency Brands2Life to recognise the ambition of its students as it celebrates its 10th anniversary. This activity is the latest in Brands2Life’s ongoing partnership with the school, which dates from the agency’s move to Southwark in 2016.​ Over the last decade, Ark Globe Academy, which has over
- [LinkedIn: Real Face of Sales](https://brands2life.com/our-work/linkedin-sales-navigator-real-face-of-sales/) - CHALLENGE Drive positive brand perception amongst sales individuals in the US and UK through a campaign that shows LinkedIn champions real sales professionals – and understands their role in the modern sales world. APPROACH Fight fire with fire. Or more specifically, images with images. In order to help transform the perception of sales we wanted
- [Intuit: #AccountsDone](https://brands2life.com/our-work/intuit-accountsdone-2/) - CHALLENGE Intuit charged us with raising awareness with the self-employed market to win new Small & Medium Businesses (SMBs) customers investing in accounting software for the first time. We needed to develop one unifying storyline with a clear narrative that would resonate with accountants, SMBs and the self-employed and deliver a real return on investment.
- [Barclays: #FarmtheFuture](https://brands2life.com/our-work/barclays-business-banking-farmthefuture/) - CHALLENGE Barclays Business Banking charged Brands2life with raising awareness of its long standing support of the agriculture sector. We needed to devise a campaign that would show Barclays’ understanding of the challenges faced by the farming community, and position the bank and it’s network of relationship managers as trusted advisors, on hand to help agricultural
- [Nuance: Public sector sales engagement](https://brands2life.com/our-work/nuance-public-sector-sales-engagement/) - CHALLENGE​ The NHS 111 service remains beset by problems, from high rates of dropped calls, to inefficient use of resources such as ambulances. Nuance Communications asked us to open doors for them to NHS decision makers, to convince them that Nuance’s speech recognition and voice biometric technology could help create a more efficient and citizen friendly service.​ ​APPROACH​
- [Qinetiq - Airport Security](https://brands2life.com/our-work/qinetiq-airport-security/)
- [OLYMPUS - Meet ‘Des’](https://brands2life.com/our-work/olympus-meet-des/)
- [Nuance - Police Transcription](https://brands2life.com/our-work/nuance-police-transcription/)
- [Vodafone: #ChangeTheFace](https://brands2life.com/our-work/vodafone-changing-the-face-of-technology/) - CHALLENGE Support the launch of Vodafone’s new diversity initiative, #ChangeTheFace, via digital channels and encourage individuals from across the industry to get involved. APPROACH The #ChangeTheFace campaign aims to address the technology industry’s diversity problem. The idea is to build a community of like-minded companies and individuals from across the tech sector, who can drive
- [Freshworks: Brand building around customer experience for a SaaS disruptor](https://brands2life.com/our-work/freshworks-brand-building-around-customer-experience-for-a-saas-disruptor/)
- [Balance Activ: Tackling taboos with creative comms](https://brands2life.com/our-work/bbi-healthcare-balance-activ/) - CHALLENGE Bacterial Vaginosis (BV) is the most common vaginal condition, yet 60% of women mistake their symptoms for thrush. We needed to step-change consumer awareness of the condition amongst women aged 18-40 to ensure they diagnosed and treated it properly and position Balance Activ as a natural and effective treatment. APPROACH BV is twice
- [Heartflow: Driving awareness and demand](https://brands2life.com/our-work/heartflow-a-new-treatment-for-britains-biggest-killer/) - CHALLENGE HeartFlow is a revolutionary technology that helps cardiologists diagnose and develop treatment plans for coronary heart disease (CHD) – one of the leading causes of death in the UK. It uses deep-learning (a form of Artificial Intelligence, or AI) and trained analysts to create a 3D, digital model of a patient’s coronary arteries, and
- [Sensyne Health: Leading with data](https://brands2life.com/our-work/sensyne-health-putting-sensyne-health-at-the-future-of-medicine/) - CHALLENGE Brands2Life was tasked with establishing an innovative, digital and analytical communications programme in the UK to raise the profile of Sensyne Health amongst its core audience groups, as a trusted guardian of patient data and an innovator in AI and healthcare. APPROACH With limited brand knowledge amongst the pharma and health audience, Brands2Life developed
- [Celonis: Scaling a Munich-based Start-up to Global Tech Decacorn](https://brands2life.com/our-work/celonis-scaling-a-munich-based-start-up-to-global-tech-decacorn/) - CHALLENGE​ When Celonis first approached us to increase brand awareness in the UK in 2017, the software start-up was relatively unknown outside of the process mining world in Germany. Fast forward five years and the firm is a global tech decacorn, worth over $11bn, commanding the attention of the national and international business tech media. ​ ​ APPROACH​ To
- [Autodesk: Digitalising the path to sustainability](https://brands2life.com/our-work/autodesk-digitalising-the-path-to-sustainability/) - ​CHALLENGE​ Autodesk wanted to strengthen its reputation as a sustainability thought leader by driving awareness amongst senior decision makers.​ It had launched a major study to understand, measure, compare, and present the sustainability maturity levels of AEC and manufacturing companies across Northern Europe, as well as the steps they are taking to become more sustainable.​ Our task, as part
- [Kaluza: Heralding a Flexible & Resilient Energy System](https://brands2life.com/our-work/kaluza-heralding-a-flexible-resilient-energy-system/) - CHALLENGE​ Kaluza is OVO’s intelligent energy platform; able to connect and control millions of smart devices across people’s homes, such as electric vehicles. It needed to align its tech and energy positioning for external audiences, and see a radical acceleration of coverage to get its name out there and get on the radar of key national contacts. ​ ​ APPROACH​ Working
- [Barclays: Formidable Farmers](https://brands2life.com/our-work/barclays-formidable-farmers/) - CHALLENGE Barclays Business Banking is the largest bank for farmers in England and Wales and wanted to celebrate its 275th anniversary of agri banking. We were tasked with the delivery of a brand awareness campaign that raised the profile of this activity among consumers and demonstrated Barclays’ understanding of the industry. It was important that
- [Raising RB's health innovator profile](https://brands2life.com/our-work/raising-rbs-health-innovator-profile/) - CHALLENGE RB is a multi-national consumer goods company with many well-known consumer health brands. Many of RB’s product innovation successes are as a result of partnerships with entrepreneurs and small businesses. We were tasked with raising the profile of the business amongst prospective partners. APPROACH We work with RB’s Emerging Sciences and Technology Team to
- [LinkedIn Marketing Solutions: Transforming social communications](https://brands2life.com/our-work/linkedin-marketing-solutions-social-strategy-refresh/) - Challenge Having been LinkedIn Marketing Solutions’ social retained agency since 2019, we were challenged with refreshing their social strategy in a way that built upon Brands2Life’s unrivalled knowledge of the business, supplemented their wider FY22 strategy and acted as a backbone upon which to shape our annual plan. Through our refreshed approach, we also needed
- [Korn Ferry: Setting the boardroom agenda](https://brands2life.com/our-work/korn-ferry-setting-the-boardroom-agenda/) - CHALLENGE Korn Ferry is one of the world’s leading corporate consultancy firms, blending an offering in business strategy with one in people strategy. The key communications challenge for Korn Ferry is to shake its heritage as a “head hunter” and to demonstrate its relevance across a broader range of business topics. APPROACH Our work for
- [Sitecore: Social strategy, playbook & transformation project](https://brands2life.com/our-work/sitecore-social-strategy-playbook-transformation-project/) - Challenge​​ At the start of 2021, Sitecore came to us with a challenge of helping them to identify their opportunity for social, creating appropriate content for their multiple audiences and ensuring they had suitable channels created for all of them. This included all areas of social from developing the strategy (organic and paid), creating content and assets and influencer
- [Lundbeck: World Alzheimer's Month](https://brands2life.com/our-work/lundbeck-world-alzheimers-month-influencer-campaign/) - CHALLENGE As part of Lundbeck’s wider social strategy we regularly tap into key calendar moments in the mental health space with the aim of growing the nascent Twitter account’s following. World Alzheimer’s Month is one such awareness day which is of significant relevance to Lundbeck and as such we were keen to join the conversation.
- [Civica: Establishing Civica as a Major UK software success story](https://brands2life.com/our-work/civica-establishing-civica-as-a-mjor-uk-software-success-story/) - CHALLENGE Civica challenged us to elevate its profile from a leading public sector software provider to make the Civica brand more recognisable as a major UK software success story. APPROACH We designed a hard-hitting thought leadership campaign that established Civica as a leading commentator in the wider debates on cloud computing in particular, but also

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- [purpose communications](https://brands2life.com/tag/purpose-communications/)
- [B2B Communications](https://brands2life.com/tag/b2b-communications/)
- [health tech](https://brands2life.com/tag/health-tech/)
- [robotics](https://brands2life.com/tag/robotics/)
- [pharmaceutical](https://brands2life.com/tag/pharmaceutical/)
- [politics](https://brands2life.com/tag/politics/)
- [change communications](https://brands2life.com/tag/change-communications/)
- [influe](https://brands2life.com/tag/influe/)
- [business](https://brands2life.com/tag/business/)
- [AI](https://brands2life.com/tag/ai/)
- [social strategy](https://brands2life.com/tag/social-strategy/)
- [social media management](https://brands2life.com/tag/social-media-management/)
- [creative services](https://brands2life.com/tag/creative-services/)
- [b2b marketing](https://brands2life.com/tag/b2b-marketing/)
- [award-winning campaign](https://brands2life.com/tag/award-winning-campaign/)
- [video content](https://brands2life.com/tag/video-content/)
- [social listening](https://brands2life.com/tag/social-listening/)
- [consumer health](https://brands2life.com/tag/consumer-health/)
- [internal communications](https://brands2life.com/tag/internal-communications/)
- [tech](https://brands2life.com/tag/tech/)
- [branded content](https://brands2life.com/tag/branded-content/)
- [health tech 1](https://brands2life.com/tag/health-tech-1/)
- [healthtech](https://brands2life.com/tag/healthtech/)
- [healthcare communications](https://brands2life.com/tag/healthcare-communications/)
- [podcast](https://brands2life.com/tag/podcast/)
- [brand positioning](https://brands2life.com/tag/brand-positioning/)
- [Branding](https://brands2life.com/tag/branding/)
- [m&a](https://brands2life.com/tag/ma/)
- [Rebrand](https://brands2life.com/tag/rebrand/)
- [Agency of the Year](https://brands2life.com/tag/agency-of-the-year/)
- [media environment](https://brands2life.com/tag/media-environment/)
- [media landscape](https://brands2life.com/tag/media-landscape/)
- [esg](https://brands2life.com/tag/esg/)
- [pro bono](https://brands2life.com/tag/pro-bono/)
- [society](https://brands2life.com/tag/society/)
- [ces](https://brands2life.com/tag/ces/)
- [government](https://brands2life.com/tag/government/)
- [communications strategy](https://brands2life.com/tag/communications-strategy/)
- [pharma](https://brands2life.com/tag/pharma/)
- [life sciences](https://brands2life.com/tag/life-sciences/)
- [net zero](https://brands2life.com/tag/net-zero/)
- [energy](https://brands2life.com/tag/energy/)
- [marketing strategy](https://brands2life.com/tag/marketing-strategy/)
- [account-based marketing](https://brands2life.com/tag/account-based-marketing/)
- [ABM](https://brands2life.com/tag/abm/)
- [diversity](https://brands2life.com/tag/diversity/)
- [equity](https://brands2life.com/tag/equity/)
- [inclusion](https://brands2life.com/tag/inclusion/)
- [election](https://brands2life.com/tag/election/)
- [ipo](https://brands2life.com/tag/ipo/)
- [predictions](https://brands2life.com/tag/predictions/)
- [hybrid working](https://brands2life.com/tag/hybrid-working/)
- [wfh](https://brands2life.com/tag/wfh/)
- [work from home](https://brands2life.com/tag/work-from-home/)
- [office](https://brands2life.com/tag/office/)
- [environmental](https://brands2life.com/tag/environmental/)
- [climate](https://brands2life.com/tag/climate/)
- [leader](https://brands2life.com/tag/leader/)
- [cyber](https://brands2life.com/tag/cyber/)
- [cybersecurity](https://brands2life.com/tag/cybersecurity/)
- [ml](https://brands2life.com/tag/ml/)
- [machine learning](https://brands2life.com/tag/machine-learning/)
- [environment](https://brands2life.com/tag/environment/)
- [carbon](https://brands2life.com/tag/carbon/)
- [united states](https://brands2life.com/tag/united-states/)
- [automation](https://brands2life.com/tag/automation/)
- [health](https://brands2life.com/tag/health/)
- [healthcare](https://brands2life.com/tag/healthcare/)
- [wellbeing](https://brands2life.com/tag/wellbeing/)
- [us](https://brands2life.com/tag/us/)
- [network](https://brands2life.com/tag/network/)
- [networking](https://brands2life.com/tag/networking/)
- [web summit](https://brands2life.com/tag/web-summit/)
- [event](https://brands2life.com/tag/event/)
- [crypto](https://brands2life.com/tag/crypto/)
- [takeaways](https://brands2life.com/tag/takeaways/)
- [autumn statement](https://brands2life.com/tag/autumn-statement/)
- [2023](https://brands2life.com/tag/2023/)
- [green](https://brands2life.com/tag/green/)
- [creative](https://brands2life.com/tag/creative/)
- [creative agency](https://brands2life.com/tag/creative-agency/)
- [telco](https://brands2life.com/tag/telco/)
- [telecomms](https://brands2life.com/tag/telecomms/)
- [broadband](https://brands2life.com/tag/broadband/)
- [5g](https://brands2life.com/tag/5g/)
- [scale up](https://brands2life.com/tag/scale-up/)
- [funding](https://brands2life.com/tag/funding/)
- [funding round](https://brands2life.com/tag/funding-round/)
- [investor](https://brands2life.com/tag/investor/)
- [investment](https://brands2life.com/tag/investment/)
- [trends](https://brands2life.com/tag/trends/)
- [tech trends 2023](https://brands2life.com/tag/tech-trends-2023/)
- [labour](https://brands2life.com/tag/labour/)
- [conservative](https://brands2life.com/tag/conservative/)
- [prime minister](https://brands2life.com/tag/prime-minister/)
- [opposition](https://brands2life.com/tag/opposition/)
- [rishi sunak](https://brands2life.com/tag/rishi-sunak/)
- [keir starmer](https://brands2life.com/tag/keir-starmer/)
- [client work](https://brands2life.com/tag/client-work/)
- [partner](https://brands2life.com/tag/partner/)
- [partnership](https://brands2life.com/tag/partnership/)
- [chatgpt](https://brands2life.com/tag/chatgpt/)
- [regulation](https://brands2life.com/tag/regulation/)
- [bereal](https://brands2life.com/tag/bereal/)
- [medtech](https://brands2life.com/tag/medtech/)
- [nhs](https://brands2life.com/tag/nhs/)
- [crisis comms](https://brands2life.com/tag/crisis-comms/)
- [budget](https://brands2life.com/tag/budget/)
- [generative ai](https://brands2life.com/tag/generative-ai/)
- [emea communications](https://brands2life.com/tag/emea-communications/)
- [emea](https://brands2life.com/tag/emea/)
- [verification](https://brands2life.com/tag/verification/)
- [digital & social](https://brands2life.com/tag/digital-social/)
- [finance](https://brands2life.com/tag/finance/)
- [influencer](https://brands2life.com/tag/influencer/)
- [cryptocurrency](https://brands2life.com/tag/cryptocurrency/)
- [guidelines](https://brands2life.com/tag/guidelines/)
- [dei](https://brands2life.com/tag/dei/)
- [diversity equity inclusion](https://brands2life.com/tag/diversity-equity-inclusion/)
- [neurodiverse](https://brands2life.com/tag/neurodiverse/)
- [neurodiversity](https://brands2life.com/tag/neurodiversity/)
- [autonomous vehicles](https://brands2life.com/tag/autonomous-vehicles/)
- [science](https://brands2life.com/tag/science/)
- [2023 priorities](https://brands2life.com/tag/2023-priorities/)
- [inspired health](https://brands2life.com/tag/inspired-health/)
- [health messaging](https://brands2life.com/tag/health-messaging/)
- [sensitive topics](https://brands2life.com/tag/sensitive-topics/)
- [large agency of the year](https://brands2life.com/tag/large-agency-of-the-year/)
- [win](https://brands2life.com/tag/win/)
- [creative director](https://brands2life.com/tag/creative-director/)
- [press release](https://brands2life.com/tag/press-release/)
- [policy making](https://brands2life.com/tag/policy-making/)
- [full funnel](https://brands2life.com/tag/full-funnel/)
- [full-funnel marketing](https://brands2life.com/tag/full-funnel-marketing/)
- [impact](https://brands2life.com/tag/impact/)
- [measurement](https://brands2life.com/tag/measurement/)
- [retainer](https://brands2life.com/tag/retainer/)
- [repitch](https://brands2life.com/tag/repitch/)
- [new business](https://brands2life.com/tag/new-business/)
- [health & wellbeing](https://brands2life.com/tag/health-wellbeing/)
- [pride](https://brands2life.com/tag/pride/)
- [TAM](https://brands2life.com/tag/tam/)
- [total addressable market](https://brands2life.com/tag/total-addressable-market/)
- [SAM](https://brands2life.com/tag/sam/)
- [creator](https://brands2life.com/tag/creator/)
- [content](https://brands2life.com/tag/content/)
- [social media strategy](https://brands2life.com/tag/social-media-strategy/)
- [future of work](https://brands2life.com/tag/future-of-work/)
- [hybrid](https://brands2life.com/tag/hybrid/)
- [thread](https://brands2life.com/tag/thread/)
- [health & wellness](https://brands2life.com/tag/health-wellness/)
- [comms thoughts](https://brands2life.com/tag/comms-thoughts/)
- [analytics](https://brands2life.com/tag/analytics/)
- [economy](https://brands2life.com/tag/economy/)
- [robots](https://brands2life.com/tag/robots/)
- [fast-growth](https://brands2life.com/tag/fast-growth/)
- [b2b tech](https://brands2life.com/tag/b2b-tech/)
- [taylor swift](https://brands2life.com/tag/taylor-swift/)
- [climate change](https://brands2life.com/tag/climate-change/)
- [climate commitments](https://brands2life.com/tag/climate-commitments/)
- [seo](https://brands2life.com/tag/seo/)
- [search](https://brands2life.com/tag/search/)
- [cyber security awareness month](https://brands2life.com/tag/cyber-security-awareness-month/)
- [book club](https://brands2life.com/tag/book-club/)
- [nike](https://brands2life.com/tag/nike/)
- [part conference](https://brands2life.com/tag/part-conference/)
- [tory](https://brands2life.com/tag/tory/)
- [Q&A](https://brands2life.com/tag/qa/)
- [reflections](https://brands2life.com/tag/reflections/)
- [labour party conference](https://brands2life.com/tag/labour-party-conference/)
- [party conference](https://brands2life.com/tag/party-conference/)
- [google](https://brands2life.com/tag/google/)
- [search engine optimisation](https://brands2life.com/tag/search-engine-optimisation/)
- [guide](https://brands2life.com/tag/guide/)
- [cloud](https://brands2life.com/tag/cloud/)
- [ceo](https://brands2life.com/tag/ceo/)
- [narrative](https://brands2life.com/tag/narrative/)
- [public ownership](https://brands2life.com/tag/public-ownership/)
- [brand id](https://brands2life.com/tag/brand-id/)
- [Though leadership](https://brands2life.com/tag/though-leadership/)
- [cybersecurity awareness month](https://brands2life.com/tag/cybersecurity-awareness-month/)
- [cabinet](https://brands2life.com/tag/cabinet/)
- [reshuffle](https://brands2life.com/tag/reshuffle/)
- [food](https://brands2life.com/tag/food/)
- [food tech](https://brands2life.com/tag/food-tech/)
- [meat alternative](https://brands2life.com/tag/meat-alternative/)
- [pioneer](https://brands2life.com/tag/pioneer/)
- [start up](https://brands2life.com/tag/start-up/)
- [startup](https://brands2life.com/tag/startup/)
- [chancellor](https://brands2life.com/tag/chancellor/)
- [marketing moments](https://brands2life.com/tag/marketing-moments/)
- [paritee](https://brands2life.com/tag/paritee/)
- [holding company](https://brands2life.com/tag/holding-company/)
- [gen ai](https://brands2life.com/tag/gen-ai/)
- [brainstorming](https://brands2life.com/tag/brainstorming/)
- [cop](https://brands2life.com/tag/cop/)
- [cop28](https://brands2life.com/tag/cop28/)
- [wellness](https://brands2life.com/tag/wellness/)
- [mental health](https://brands2life.com/tag/mental-health/)
- [semiconductors](https://brands2life.com/tag/semiconductors/)
- [tech trends 2024](https://brands2life.com/tag/tech-trends-2024/)
- [safety](https://brands2life.com/tag/safety/)
- [workshop](https://brands2life.com/tag/workshop/)
- [life science](https://brands2life.com/tag/life-science/)
- [accessibility](https://brands2life.com/tag/accessibility/)
- [inclusivity](https://brands2life.com/tag/inclusivity/)
- [inclusive](https://brands2life.com/tag/inclusive/)
- [scaleup](https://brands2life.com/tag/scaleup/)
- [cell](https://brands2life.com/tag/cell/)
- [cell therapy](https://brands2life.com/tag/cell-therapy/)
- [social scoop](https://brands2life.com/tag/social-scoop/)
- [film](https://brands2life.com/tag/film/)
- [public policy](https://brands2life.com/tag/public-policy/)
- [general election](https://brands2life.com/tag/general-election/)
- [corporate reputation](https://brands2life.com/tag/corporate-reputation/)
- [spring budget](https://brands2life.com/tag/spring-budget/)
- [brand perception](https://brands2life.com/tag/brand-perception/)
- [brand narrative](https://brands2life.com/tag/brand-narrative/)
- [emoji](https://brands2life.com/tag/emoji/)
- [reputation](https://brands2life.com/tag/reputation/)
- [editorial](https://brands2life.com/tag/editorial/)
- [stories](https://brands2life.com/tag/stories/)
- [banks](https://brands2life.com/tag/banks/)
- [banking](https://brands2life.com/tag/banking/)
- [exec comms](https://brands2life.com/tag/exec-comms/)
- [executive](https://brands2life.com/tag/executive/)
- [programme](https://brands2life.com/tag/programme/)
- [program](https://brands2life.com/tag/program/)
- [exec](https://brands2life.com/tag/exec/)
- [executive comms](https://brands2life.com/tag/executive-comms/)
- [proposition](https://brands2life.com/tag/proposition/)
- [tiktok](https://brands2life.com/tag/tiktok/)
- [trust](https://brands2life.com/tag/trust/)
- [nano](https://brands2life.com/tag/nano/)
- [production](https://brands2life.com/tag/production/)
- [webinar](https://brands2life.com/tag/webinar/)
- [high growth](https://brands2life.com/tag/high-growth/)
- [brands](https://brands2life.com/tag/brands/)
- [euro](https://brands2life.com/tag/euro/)
- [prweek](https://brands2life.com/tag/prweek/)
- [ranking](https://brands2life.com/tag/ranking/)
- [financial](https://brands2life.com/tag/financial/)
- [services](https://brands2life.com/tag/services/)
- [readiness](https://brands2life.com/tag/readiness/)
- [initial public offering](https://brands2life.com/tag/initial-public-offering/)
- [listen](https://brands2life.com/tag/listen/)
- [femtech](https://brands2life.com/tag/femtech/)
- [value](https://brands2life.com/tag/value/)
- [campaign](https://brands2life.com/tag/campaign/)
- [women's health](https://brands2life.com/tag/womens-health/)
- [emotion](https://brands2life.com/tag/emotion/)
- [manifesto](https://brands2life.com/tag/manifesto/)
- [unicorn](https://brands2life.com/tag/unicorn/)
- [tech trends lates](https://brands2life.com/tag/tech-trends-lates/)
- [Telecommunications](https://brands2life.com/tag/telecommunications/)
- [infosec](https://brands2life.com/tag/infosec/)
- [infosecurity](https://brands2life.com/tag/infosecurity/)
- [security](https://brands2life.com/tag/security/)
- [engagement](https://brands2life.com/tag/engagement/)
- [king](https://brands2life.com/tag/king/)
- [kings speech](https://brands2life.com/tag/kings-speech/)
- [semiconductor](https://brands2life.com/tag/semiconductor/)
- [clean tech](https://brands2life.com/tag/clean-tech/)
- [sustainable](https://brands2life.com/tag/sustainable/)
- [hire](https://brands2life.com/tag/hire/)
- [people](https://brands2life.com/tag/people/)
- [staff](https://brands2life.com/tag/staff/)
- [telecoms](https://brands2life.com/tag/telecoms/)
- [connectivity](https://brands2life.com/tag/connectivity/)
- [demand gen](https://brands2life.com/tag/demand-gen/)
- [lead gen](https://brands2life.com/tag/lead-gen/)
- [generation](https://brands2life.com/tag/generation/)
- [awareness](https://brands2life.com/tag/awareness/)
- [venture capital](https://brands2life.com/tag/venture-capital/)
- [innovator](https://brands2life.com/tag/innovator/)
- [c suite](https://brands2life.com/tag/c-suite/)
- [job](https://brands2life.com/tag/job/)
- [entry](https://brands2life.com/tag/entry/)
- [jae](https://brands2life.com/tag/jae/)
- [junior account executive](https://brands2life.com/tag/junior-account-executive/)
- [junior](https://brands2life.com/tag/junior/)
- [university](https://brands2life.com/tag/university/)
- [scaling](https://brands2life.com/tag/scaling/)
- [friends](https://brands2life.com/tag/friends/)
- [messaging](https://brands2life.com/tag/messaging/)
- [transition](https://brands2life.com/tag/transition/)
- [bold](https://brands2life.com/tag/bold/)
- [boldness](https://brands2life.com/tag/boldness/)
- [risk](https://brands2life.com/tag/risk/)
- [reward](https://brands2life.com/tag/reward/)
- [demand](https://brands2life.com/tag/demand/)
- [lead](https://brands2life.com/tag/lead/)
- [gen](https://brands2life.com/tag/gen/)
- [integration](https://brands2life.com/tag/integration/)
- [vc](https://brands2life.com/tag/vc/)
- [autumn budget](https://brands2life.com/tag/autumn-budget/)
- [parliament](https://brands2life.com/tag/parliament/)
- [westminster](https://brands2life.com/tag/westminster/)
- [external affairs](https://brands2life.com/tag/external-affairs/)
- [health comms](https://brands2life.com/tag/health-comms/)
- [humour](https://brands2life.com/tag/humour/)
- [cop29](https://brands2life.com/tag/cop29/)
- [gai](https://brands2life.com/tag/gai/)
- [biotech](https://brands2life.com/tag/biotech/)
- [women](https://brands2life.com/tag/women/)
- [leadership](https://brands2life.com/tag/leadership/)
- [learnings](https://brands2life.com/tag/learnings/)
- [lessons](https://brands2life.com/tag/lessons/)
- [transformation](https://brands2life.com/tag/transformation/)
- [generative](https://brands2life.com/tag/generative/)
- [service](https://brands2life.com/tag/service/)
- [specialism](https://brands2life.com/tag/specialism/)
- [hub](https://brands2life.com/tag/hub/)
- [expertise](https://brands2life.com/tag/expertise/)
- [audio](https://brands2life.com/tag/audio/)
- [clean](https://brands2life.com/tag/clean/)
- [responsible](https://brands2life.com/tag/responsible/)
- [spring statement](https://brands2life.com/tag/spring-statement/)
- [young people](https://brands2life.com/tag/young-people/)
- [community](https://brands2life.com/tag/community/)
- [founder](https://brands2life.com/tag/founder/)
- [co-founder](https://brands2life.com/tag/co-founder/)
- [beginning](https://brands2life.com/tag/beginning/)
- [25](https://brands2life.com/tag/25/)
- [anniversary](https://brands2life.com/tag/anniversary/)
- [genai](https://brands2life.com/tag/genai/)
- [patients](https://brands2life.com/tag/patients/)
- [advocacy](https://brands2life.com/tag/advocacy/)
- [philanthropy](https://brands2life.com/tag/philanthropy/)
- [policy](https://brands2life.com/tag/policy/)
- [public](https://brands2life.com/tag/public/)
- [affairs](https://brands2life.com/tag/affairs/)
- [award](https://brands2life.com/tag/award/)
- [table](https://brands2life.com/tag/table/)
- [brands transforming our world](https://brands2life.com/tag/brands-transforming-our-world/)
- [misinformation](https://brands2life.com/tag/misinformation/)
- [information](https://brands2life.com/tag/information/)
- [london tech week](https://brands2life.com/tag/london-tech-week/)
- [crisis](https://brands2life.com/tag/crisis/)
- [hack](https://brands2life.com/tag/hack/)
- [ai search](https://brands2life.com/tag/ai-search/)
- [language model](https://brands2life.com/tag/language-model/)
- [reporter](https://brands2life.com/tag/reporter/)
- [reporting](https://brands2life.com/tag/reporting/)
- [journalist](https://brands2life.com/tag/journalist/)
- [relations](https://brands2life.com/tag/relations/)
- [hashtag](https://brands2life.com/tag/hashtag/)
- [x](https://brands2life.com/tag/x/)
- [llm](https://brands2life.com/tag/llm/)
- [corporate affairs](https://brands2life.com/tag/corporate-affairs/)
- [responsible business](https://brands2life.com/tag/responsible-business/)
- [growth](https://brands2life.com/tag/growth/)
- [communication](https://brands2life.com/tag/communication/)
- [black hat](https://brands2life.com/tag/black-hat/)
- [artificial](https://brands2life.com/tag/artificial/)
- [intelligence](https://brands2life.com/tag/intelligence/)
- [bravery](https://brands2life.com/tag/bravery/)
- [playbook](https://brands2life.com/tag/playbook/)
- [ICP](https://brands2life.com/tag/icp/)
- [ideal customer profile](https://brands2life.com/tag/ideal-customer-profile/)
- [working from home](https://brands2life.com/tag/working-from-home/)
- [coverage](https://brands2life.com/tag/coverage/)
- [newsjacking](https://brands2life.com/tag/newsjacking/)
- [trendsurfing](https://brands2life.com/tag/trendsurfing/)
- [profile](https://brands2life.com/tag/profile/)
- [book review](https://brands2life.com/tag/book-review/)
- [copywriting](https://brands2life.com/tag/copywriting/)
- [customer](https://brands2life.com/tag/customer/)
- [customer story](https://brands2life.com/tag/customer-story/)
- [executive thought leadership](https://brands2life.com/tag/executive-thought-leadership/)
- [conversation](https://brands2life.com/tag/conversation/)
- [management](https://brands2life.com/tag/management/)
- [media relationships](https://brands2life.com/tag/media-relationships/)
- [media strategy](https://brands2life.com/tag/media-strategy/)
- [collaboration](https://brands2life.com/tag/collaboration/)
- [teamwork](https://brands2life.com/tag/teamwork/)
- [disrupt](https://brands2life.com/tag/disrupt/)
- [techcrunch](https://brands2life.com/tag/techcrunch/)
- [confidence](https://brands2life.com/tag/confidence/)
- [personalization](https://brands2life.com/tag/personalization/)
- [review](https://brands2life.com/tag/review/)
- [success](https://brands2life.com/tag/success/)
- [team](https://brands2life.com/tag/team/)
- [landscape](https://brands2life.com/tag/landscape/)
- [nyt](https://brands2life.com/tag/nyt/)
- [white house](https://brands2life.com/tag/white-house/)
- [data center](https://brands2life.com/tag/data-center/)
- [chip](https://brands2life.com/tag/chip/)
- [innovate](https://brands2life.com/tag/innovate/)
- [RSAC](https://brands2life.com/tag/rsac/)
- [conference](https://brands2life.com/tag/conference/)
- [rsa](https://brands2life.com/tag/rsa/)
- [show](https://brands2life.com/tag/show/)
- [large agency](https://brands2life.com/tag/large-agency/)
- [pr week](https://brands2life.com/tag/pr-week/)
- [earned media](https://brands2life.com/tag/earned-media/)
- [brussels](https://brands2life.com/tag/brussels/)
- [middle east](https://brands2life.com/tag/middle-east/)
- [punch](https://brands2life.com/tag/punch/)
- [trending](https://brands2life.com/tag/trending/)
- [geo](https://brands2life.com/tag/geo/)
- [independent](https://brands2life.com/tag/independent/)
- [substack](https://brands2life.com/tag/substack/)
- [norway](https://brands2life.com/tag/norway/)
- [generative engine optimisation](https://brands2life.com/tag/generative-engine-optimisation/)
- [sister](https://brands2life.com/tag/sister/)
- [owner](https://brands2life.com/tag/owner/)
- [ai hub](https://brands2life.com/tag/ai-hub/)
- [wales](https://brands2life.com/tag/wales/)
- [political](https://brands2life.com/tag/political/)
- [medicine](https://brands2life.com/tag/medicine/)
- [speech](https://brands2life.com/tag/speech/)
- [ads](https://brands2life.com/tag/ads/)
- [certification](https://brands2life.com/tag/certification/)
- [employer](https://brands2life.com/tag/employer/)
- [spacex](https://brands2life.com/tag/spacex/)
- [biology](https://brands2life.com/tag/biology/)
- [cannes](https://brands2life.com/tag/cannes/)
- [basecamp research](https://brands2life.com/tag/basecamp-research/)
- [quantum](https://brands2life.com/tag/quantum/)
- [Arqit](https://brands2life.com/tag/arqit/)
- [Quantum computing](https://brands2life.com/tag/quantum-computing/)
- [Quantum technology](https://brands2life.com/tag/quantum-technology/)
- [Quantum communications](https://brands2life.com/tag/quantum-communications/)
- [Technology communications](https://brands2life.com/tag/technology-communications/)
- [Emerging technology](https://brands2life.com/tag/emerging-technology/)
- [Commercialisation](https://brands2life.com/tag/commercialisation/)
- [Investor communications](https://brands2life.com/tag/investor-communications/)
- [Healthcare infrastructure](https://brands2life.com/tag/healthcare-infrastructure/)
- [Wellbeing trends](https://brands2life.com/tag/wellbeing-trends/)
- [Social connection](https://brands2life.com/tag/social-connection/)
- [Health journalism](https://brands2life.com/tag/health-journalism/)
- [Media trends](https://brands2life.com/tag/media-trends/)
- [Cultural trends](https://brands2life.com/tag/cultural-trends/)
- [Silly season](https://brands2life.com/tag/silly-season/)
- [Health PR](https://brands2life.com/tag/health-pr/)
- [Healthcare media](https://brands2life.com/tag/healthcare-media/)
- [Health storytelling](https://brands2life.com/tag/health-storytelling/)
- [Public health](https://brands2life.com/tag/public-health/)

## Capabilities

- [Creative](https://brands2life.com/capability/creative/) - Creating and growing brands We craft brands, bringing them to life in the minds and hearts of their audience. From brand creation and launches, to proposition development and visual refreshes, we help them express their purpose, vision and values though strong narratives, compelling messaging and an identity that stands out. Our expert team of strategists and planners work hand in hand with our conceptual designers and creatives to architect brands and produce multi-channel content and experiences that help them grow.
- [B2B](https://brands2life.com/capability/b2b-pr/) - Transforming business Business has evolved. Purpose matters as much as product. Profit is balanced against planet. Globalisation and digitisation has changed the game. Our expert B2B team are dedicated to transforming your business communications to tell your story across the channels and media that gets the right message, to the right audience, at the right time. Powerful stories that earn attention from your ideal customer and drive measurable business impact at scale.
- [Consumer](https://brands2life.com/capability/consumer-pr/) - Creativity that ignites conversation From purpose-led campaigns to stand-out coverage, punchy newsjacking, thumb stopping social content, and influencer marketing that drives engagement, we ignite the conversations that get consumers talking and drives engagement. Our team of strategists, creatives, media, and social experts bring flair, energy, and passion to the big moments and the day-to-day in equal measure, keeping your comms ahead of the competition, month-in, month-out.
- [Corporate](https://brands2life.com/capability/corporate-communications/) - Clarity in a changing world We create corporate narratives that transform reputations and deliver commercial impact. In times of political and economic turbulence, businesses must support customers, invest in their people, and strive to make a positive impact on society, while also rewarding investors. Getting this right requires a clear strategy and thoughtful communications that amplify core purpose and maximise business impact. We advise leaders on how to reposition brands, influence stakeholders, navigate regulation and lead employees through times of change.
- [Digital Marketing](https://brands2life.com/capability/digital-marketing/) - Digital-first communications Insight-led digital campaigns are at the heart of what we do. We have in-depth expertise in the creation and execution of digital strategies that deliver results and transform the way you engage audiences. We craft winning narratives and develop contagious ideas that resonate with your target market. We also support you in developing your own digital skills to drive performance and results. From strategy playbooks and channels planning, through to web-development, SEO, digital advertising, content creation and digital events, we can help you accelerate your shift to digital-first communications.
- [Global](https://brands2life.com/capability/global/) - Brands2Life Global: a network that chooses to work together. Brands2Life Global is a team of entrepreneurial communications agencies for the brands transforming our world. We’re friends that work together because we choose to do so, based on years of trust and working together. Our network covers over 20 countries including all the major regions in the world. 45%+ of our work is international managed from our offices in London, San Francisco and New York providing you with insights and analytics, strategy and planning, content creation for digital and social channels, public relations plus international co-ordination and implementation. Find out more here: Brands2Life Global Website.
- [Social](https://brands2life.com/capability/social/) - Driving social engagement We combine audience-centric big thinking with detailed channel knowledge to help brands deliver efficient, effective, and impactful social content. Our team of experts spend time identifying category white space and defining a unique narrative and content framework to differentiate your voice. With clear guidelines on formats, messaging, channel priorities and measurement, we work in partnership with you to ensure recommendations are both actionable and accountable, whether implementing locally, across EMEA, or globally. We also manage the implementation of your social strategy with a full-service content team, dedicated community managers and social listening experts as well as experienced crisis managers.
- [Public Affairs](https://brands2life.com/capability/public-affairs/) - Making a difference Changes in technology, the economy and society are fuelling an increasingly volatile and polarised political landscape. With stakeholders more sceptical than ever, businesses need to demonstrate their positive contribution and make their voices heard. Our specialist public affairs team helps businesses achieve commercial objectives including increased growth and enhanced reputation. By forging strategic relationships, advising on policy change, and campaigning on high profile issues, we maximise the impact of clients’ communications across a range of sectors.
- [Film & Sound](https://brands2life.com/capability/film-video-sound/) - Lights… camera… impact From network television commercials and 10-second social ads to feature-length documentaries and first-rate podcasts, our award-winning team have experience capturing it all. We’re more than a production team. We’re creative storytellers who can help you create compelling audio and visual content on even the most in-depth subjects. Delivering a range of content including micro-production interviews all the way through to internationally shot branded campaigns, our studio consists of in-house animators, direction and production teams, editors and podcast creators working across factual, scripted and even comedy content.
- [Responsible Business](https://brands2life.com/capability/responsible-business/) - The Conscious Advantage – our sustainability communications approach – fuses companies’ environmental, social and commercial goals to tell stories of positive impact and value creation.

## Specialisms

- [Change Communication](https://brands2life.com/specialism/change-communication/) - Making a StepChange Change is a constant that’s hard to communicate well. StepChange is our unique methodology designed to support businesses undergoing significant transitions, from rapid scaling, to exiting, merging, de-listing, or re-structuring. We empower companies to effectively communicate their unique differentiators to external and internal audiences, enabling them to achieve higher value and differentiation in their chosen markets.
- [Content & Design](https://brands2life.com/specialism/creative-content-design/) - Creative storytelling Our creative, multi-disciplinary team bring together a wealth of experience across diverse content forms, ranging from global social and marketing campaigns to high-quality websites, interactive experiences, motion graphics, and broadcast-level video productions. We seamlessly blend design, development, and video production to bring your brand’s story to life like never before.
- [Earned Media Relations](https://brands2life.com/specialism/earned-media-relations/) - Award-winning media relations Creative, compelling, shareable stories that set you apart from the competition is what we create and place day in, day out. We take a forensic approach to media relations, making sure we know individual journalists better than anyone else and developing bespoke stories for them that come to life across print, digital, social, and broadcast media. Our hard-working, creative teams craft the right narrative for an ever-changing news agenda and jump on the opportunities to get your organisation talked about. Whether your goal is brand awareness, reputation building, or audience engagement, we change how your target audience see and behave towards your brand.
- [Influencer](https://brands2life.com/specialism/influencer/) - Standing out in the right crowd Authenticity. It’s what people want to see online and what every brand should want to achieve. That’s why you need to form long-term partnerships with creators and influencers that genuinely love your business and want to see it succeed. And this starts with carefully choosing who’s right in your space and will help you reach your goals. Our influencer methodology and evaluation framework PUNCH removes the subjectivity from influencer selection using qualitative and quantitative benchmarks to find the right brand partner. Our influencer team use industry leading, AI-powered search tools to identify potential partners to meet your brief and help you select brand-safe influencers based on their authority, relevance, authenticity and potential to achieve impact.
- [Purpose](https://brands2life.com/specialism/purpose-communications/) - Communicating Purpose in a world demanding responsibility Employees, stakeholders, and customers expect more from the companies they work for, work with, and buy from. Demand for corporate transparency is growing along with scrutiny over the difference organisations are making in the world. Companies are searching for new ways to do business for good, to be profitable and deliver real value. The biggest challenge is knowing where to start. Our expert team can help you discover, assess, define, align, and plan your purpose helping you to build the foundation for driving strategy, engaging stakeholders and employees, and doing good business that’s good for the world.
- [Insights & Strategy](https://brands2life.com/specialism/insights-strategy/) - Transformative insights power bold ideas, better stories, and bigger impact. Our team of strategists, researchers and data analysts use industry leading tools to help brands understand the context of your communications, and what your audience think, feel, and do.
- [Demand Creation](https://brands2life.com/specialism/demand-creation/) - Stop chasing the 5%. We help you engage the 95% of potential customers who aren’t actively looking to buy. The traditional lead generation model needs help. At Brands2Life, we believe in an approach that focuses on building lasting relationships with a wider audience. We call it Demand Creation, and it’s about connecting with the “out-of-market” buyers who represent your future revenue potential.
- [Brand](https://brands2life.com/specialism/brand/) - We have a brand team that both creates new and transforms existing brands.
- [AI Hub](https://brands2life.com/specialism/ai/) - Strategy and innovation for AI within the communications industry
- [Strategy & Planning](https://brands2life.com/specialism/strategy-planning/)

## Sectors

- [Technology](https://brands2life.com/sector/business-consumer-enterprise-tech-online-brands/) - Technology and beyond We deliver transformative communications that take technology and online brands beyond the conventional and into new territories. Whether working with the hottest scale-ups or collaborating with industry giants, we breathe life into any tech story, regardless of its complexity or target audience. From deep-rooted B2B tech to the apps and devices we rely on daily, we generate maximum impact through powerful storytelling. If your goal is building awareness, increasing share of voice, generating sales leads, enhancing perception, or changing behaviour, we craft the narratives that build brands and beat targets.
- [Financial Services & Fintech](https://brands2life.com/sector/financial-services-fintech/) - Navigating new opportunities We help translate the technical, put complexity into context, and find creative ways to articulate the missions of fintech and financial services companies determined to drive positive change. If you’re looking to influence buyer behaviour, shape policy and regulation, or engage with business and investor audiences to drive meaningful change in the world of finance, we’re ready to stand by your side as a trusted partner.
- [Health & Healthtech](https://brands2life.com/sector/health-wellbeing-healthtech/) - Our team of comms and public affairs specialists lead the way in health communications, using insight, data and deep sector knowledge to help clients stand out.
- [Energy & Built Environment](https://brands2life.com/sector/energy-built-environment/) - Energy, infrastructure and construction are at the heart of the UK’s Industrial Strategy, presenting transformative potential for national growth and net zero goals.
- [Pet](https://brands2life.com/sector/pet/)