JWT Delivery Head Joins Brands2Life

Brands2Life has strengthened its senior team with the appointment of Simon Monaghan as Managing Director, Creative Services and Delivery. He joins from WPP where, as Head of Delivery at JWT, he oversaw all agency creative operations, processes and output.

During his seven years with the WPP shop, he previously held the roles of Head of Creative Production and Head of Digital Project Management, championing an integrated and ‘people-first’ approach to agency operations. He has also worked in senior operations roles within Publicis Groupe and independent agencies.

As a result of its BETTER STORIES I BIGGER IMPACT approach, Brands2Life’s work for many of its clients has expanded into creative, integrated programmes and campaigns that also encompass paid, owned and shared as well as earned.

Simon will join the Brands2Life board team and take responsibility for the management of the creative services team and the delivery of integrated work. He will help develop an already industry-leading offer for clients and evolve the agency’s processes and operations. Creative Services at Brands2Life is a fully integrated and multi-disciplinary team of over 20 creatives, designers, planners, producers, strategists and technologists who shape award-winning work and ideas for clients.

Giles Fraser, Co-Founder said of the appointment, “Simon is an impressive strategist and his skills and experience will be vital as we innovate and grow. With his background working on some of the world’s biggest accounts, he will play a pivotal role in ensuring we continue to offer industry-leading creative services.”

Simon said, “Brands2Life offers an amazing opportunity for clients who want to work with an agency who fully commit to the principles of solving business problems through partnership, creativity and an integrated approach. As soon as I began talking to Giles and Sarah about their philosophy and vision, I knew I wanted to join them and contribute to the agency’s future success.”

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