It’s puppy love for Brands2Life and Rover
Dog sitter and walker platform appoints agency in three-way pitch
London, 14th October 2019 – Rover, the world’s largest network of pet sitters and dog walkers, has appointed Brands2Life as its retained agency for consumer public relations in the UK. Founded and headquartered in Seattle, Rover is an award-winning technology business committed to making pet care safe, easy, and affordable so that everyone can have the unconditional love of a dog in their lives.
Brands2Life has been appointed to run a strategic and targeted press office to generate data and insight-led coverage for Rover in national and lifestyle media, building the brand, the category and increasing share of voice. Press office activity will be punctuated with bigger creative activations throughout the year and toolkit stories to drive brand awareness across Rover’s key European markets, including France, Spain, Germany, Sweden, Norway, The Netherlands and Italy supported by the Brands2Life Global Network.
The Brands2Life Global Network is a team made up of only owner-managed, world-class communications agencies who share the philosophy for achieving real business impact through powerful storytelling.
Commenting on the appointment, Nina Bowens, European PR Manager for Rover said:
“This is a hugely exciting time for Rover as we accelerate growth across our European markets. We needed a strategic PR partner to help us build the brand here in the UK and across Europe, and the enthusiasm from the Brands2Life team was tangible. Their pitch was really strong; demonstrating both insight-driven creative ideas and a hard-working press office. We all got the sense that the team cared deeply about our brand and the business impact that PR will bring.”
Brands2Life’s Consumer Practice Director, Lydia Howard, added:
“We are over the moon to win the Rover account. Who wouldn’t want to work with such a brilliant brand and in such an exciting category? But this isn’t just about fun dog stories. Our winning approach will capitalise on Rover’s position as the experts, with everything we do always laddering back to the brand point of view and benefits of its services. Our team will bring passion, strategic thinking and razor-sharp media know-how to create smart stories and creative moments which will cut through for Rover month on month.”
Brands2Life won the brief following a competitive tender process which saw three agencies pitch for the work.