Groupon retains Brands2Life as UK Comms agency

London, 28th January 2020 – Groupon, the leading online marketplace, has retained Brands2Life as its UK comms agency following a procurement-led review. Most famous as the online destination where people discover and save on amazing things to do, see, eat and buy, Groupon continues to be an online leader in local commerce.

Brands2Life has worked with Groupon UK for seven years and is also the lead agency for EMEA working on integrated briefs.

Commenting on the win, Amy Monro-Henderson, Communications Manager, Groupon UK, said:

“Brands2Life came in and blew us away with a bold, new communications platform and fantastic creativity for both our consumer and B2B audiences. We felt their response really challenged us and we’re excited for our next chapter together.”

Brands2Life’s Director – Consumer, Alex Williams, says of the win:

“We are thrilled to retain Groupon. A re-pitch is one of the toughest things any agency and account team has to face. We’ve got some really punchy ideas that will take the brand to the next level and we can’t wait to get stuck in. As an agency we’re very proud of the fact we have created a centre of excellence for online leaders and retaining such a huge online brand is testament to our ambition for clients who operate in this space.”

Groupon continues to be one of Brands2Life’s growing portfolio of online leader clients that includes: LinkedIn, Match, Free Now and Rover.com.

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