GetYourGuide and Brands2Life embark on domestic tourism campaign
London, 17th August 2020 – GetYourGuide, the online marketplace and booking platform for incredible travel experiences, has appointed Brands2Life in a competitive (virtual) pitch to support its latest campaign promoting domestic travel. The campaign is intended to encourage Brits to realise ‘it’s all here’, as the much-disrupted tourism sector tries to get back on its feet.
Headquartered in Berlin and founded by four classmates in 2009 after a travel mix-up, GetYourGuide has served more than 10 million customers from over 170 countries. The brand is on a journey to transform ordinary trips into extraordinary ones, by helping travellers alleviate the chaos, jump the queues and to not settle for ‘average’ when exploring new places. These goals are as true to local as they are to international travel. Recent major changes in how the public think and feel about travel, mean that even those that could travel abroad are prioritising safety and are more likely to staycation over the next 3 months.
Brands2Life has been appointed to develop and deliver an integrated UK campaign to raise awareness of GetYourGuide, while supporting the domestic tourism industry. The campaign will be led by socially-optimised owned content and influencer activation, and supported by a targeted earned media push celebrating national and local tourism destinations and visitor attractions. The campaign is designed to extend the brand’s reach and provoke online engagement with the UK travel audience, nudging Brits to book their next travel experience with GetYourGuide, right here in the UK.
Commenting on the appointment, Rachel Coleman, Social Media Lead for GetYourGuide said:
“This is an exciting but cautious time for GetYourGuide as we look to adapt to recent market and environmental shifts and help people to realise that there’s so much to discover, so close to home – whilst staying safe too. We needed an all-round strategic partner that we could trust to keep our brand safe during this uncertain time, that had the creativity and influencer credentials to help us stand out online, and the know-how to create interesting and impactful media stories. The Brands2Life team’s proposal was the strongest we saw, and their passion and enthusiasm was clear during the pitch; they rocked it! We’re excited to be working with them as we continue to grow our brand in the UK.”
Brands2Life’s Digital & Influencer, MD, Kinda Jackson, commented:
“GetYourGuide is an exciting brand with a great story to tell, looking to achieve cut-through in a noisy industry at a demanding time – and that’s just the sort of challenge we love! Our proven credentials of working with leading online brands, our rigorous and strategic approach to influencer marketing, and our extensive knowledge of how to reach and engage audiences both on and offline, helped us to win the pitch. We’re absolutely delighted to be working with the GetYourGuide team and haven’t wasted any time in getting started.”
GetYourGuide joins Brands2Life’s growing portfolio of online leaders, including 23andMe, Groupon, LinkedIn and Match.