Experian appoints Brands2Life to build its reputation as a leader in using data for good
Global information services company, Experian has hired Brands2Life to help build its reputation as a trusted data business in the UK. Brands2Life will develop creative thought leadership campaigns and provide a proactive press office service to reach consumer and business audiences.
An established leader in the consumer credit reporting sector, Experian is keen to develop its reputation as a leader in data analytics and governance. The firm focuses on giving both consumer and business customers the power to assess, predict and plan opportunities with confidence so they can achieve their goals. It wants to demonstrate the value of harnessing data to make a positive impact on the way we live and work.
The Brands2Life team will develop campaigns, content and relationships that increase Experian’s brand visibility and demonstrates its strength as a data expert. Work will include highlighting how Experian data and insight can help lenders, businesses and consumers make better decisions as they pave their way to recovery following Covid 19.
Nick Jones, head of corporate & B2B PR, UK & Ireland at Experian said: “We chose an agency that could work as a true extension of our in-house team. Brands2Life demonstrated refreshing energy, market insight and creativity in the pitch process and its expertise in technology and data story telling will be invaluable as we demonstrate Experian’s role as a world leader in data driven insights.”
Harriet Rich, MD corporate & business at Brands2Life said: “This is a great win for us and draws on our strength in both business and consumer communications. We’re excited about the stories we can tell with Experian’s data, insight and excellent spokespeople at the heart. Experian has an important role to play in helping the UK in recovery following the pandemic and we are delighted to be able share its story.”