Cradlepoint connects with Brands2Life to highlight wireless 5G capabilites
Brands2Life has been appointed by Cradlepoint, the global leader in cloud-delivered 4G LTE and 5G wireless network edge solutions for branch, mobile, and IoT networks, to build the company’s UK and EMEA profile with a retained PR programme.
Following a competitive tender, Brands2Life will initially focus on highlighting the work Cradlepoint is delivering to new types of field and at-home operations, businesses, emergency responders and communities during COVID-19. These are in urgent need of rapidly deployable, secure, and reliable on-site networks using wireless WAN and LAN technology.
Cradlepoint’s wireless routers are providing secure on-site networks to support testing stations, make-shift tents for healthcare providers, work-at-home connectivity and command centres for first responders across the US already and this will become more prevalent around the world.
The agency’s role will be to raise awareness of Cradlepoint and its expertise in connecting people, places and things worldwide and to position it as the leader in cloud-delivered 4G and 5G LTE network solutions for business, service providers, and government organisations.
James Bristow, SVP EMEA at Cradlepoint comments, “The Brands2Life team demonstrated a hunger and passion for bringing technical stories to life and we believe they have the experience and creativity to ensure Cradlepoint is positioned as the leader in driving 4G LTE and 5G wireless capabilities across a range of organisations. In the current climate we are also keen to help where we can, and this involves communicating how we can support increased connectivity for increased testing and hospital assembly during COVID-19.”
Fiona Goldsworthy, Deputy MD, Business & Technology at Brands2Life adds, “We see huge potential with Cradlepoint’s story – the ability to connect people securely, reliably and at pace has never been more important. The impact of COVID-19 is only accelerating this. We have a real passion for working with the brands transforming our world, and we’re looking forward to applying our Better Stories Bigger Impact approach to Cradlepoint’s UK and EMEA comms to show how it’s enabling the move towards ubiquitous connectivity for organisations, individuals and enterprises alike.”