Brands2Life wins UK media relations and brand reputation brief with AI company IPsoft

London, 24 October 2018 – Brands2Life has been appointed by global leader in artificial intelligence (AI) and cognitive tech systems IPsoft to build the company’s brand and reputation following a competitive pitch process.

The agency’s role will be to raise awareness of IPsoft and to position it firmly as a leader in the AI sector through education and brand building. A key part of this will be ensuring IPsoft and Amelia – IPsoft’s digital colleague and most human AI – are part of the wider debate about AI and its impact on society as well as work.

Marie Angelius, Global Head of Public Relations, IPsoft comments, “IPsoft is the company that built Amelia, the world’s most human AI and your digital colleague. We need to show the world how AI is changing everything we do for better, and Brands2Life impressed us with their understanding of the future of work as well as their expertise in elevating a tech company’s message into the public mainstream. We believe they, with their global partners, have what it takes to make IPsoft as famous as Amelia.”

Fiona Goldsworthy, Practice Director, Business & Technology at Brands2Life adds, “IPsoft is a very exciting company, leading the field in AI and how we work and live, and we are delighted to be working on this account. Building a brand’s reputation is something we excel at, using our Better Stories, Bigger Impact approach, and we look forward to delivering on this with IPsoft.”

IPsoft has also appointed Brands2Life Global partner Highwire PR to fulfil its US PR brief with the two independent agencies working closely together to deliver results for the AI company.

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