Brands2Life wins new brief for Mitsubishi Electric’s Living Environment Systems business
London, 13th November 2018 – Brands2Life has been appointed to a consolidated brief promoting Mitsubishi Electric’s world-leading cooling, heating and ventilation business. Mitsubishi Electric’s market is undergoing any number of transitions, from changes to regulations on fluorinated gas emissions through to the growing electrification of heating, as the Government looks to reduce our carbon impact. This new approach to communications comes at a key moment for the brand.
The agency is tasked with helping Mitsubishi Electric engage with the wide range of stakeholders responsible for selecting, specifying and installing Mitsubishi Electric systems across the UK, across its leading, energy-efficient product ranges.
The integrated programme involves an intensive content programme, amplifying Mitsubishi Electric’s customer storytelling and thought leadership on owned, earned and social channels, as well as supporting with product launch promotion. The stakeholders involved in the customer buying journey, across the company’s portfolio, from both a business and technical perspective, means Brands2Life is engaging with a broad spectrum of trade and business media across multiple vertical and industry sectors.
The Brands2Life team reports to Graham Temple and Sharon Oliver, Marketing Managers at Mitsubishi Electric. Temple said, “Brands2Life demonstrated a huge commitment to building an understanding of our sector through the pitch, and took a creative approach to telling our stories that we believe will drive great impact for us over time.”
Oliver adds: “In the first few months of the engagement, we’ve seen them rapidly get up to speed with the messaging and issues across our portfolio, secure early awards shortlists for our products and customer work, and improve the volume and quality of our coverage in our key business media targets.”
Armand David, Managing Director, Applied Innovation at Brands2Life said, “Mitsubishi Electric is a perfect client for us: the in-house team have long understood the value of content for engaging their audience at different stages of the buying cycle and are extremely progressive in how it is taking its stories to market. It’s been a pleasure to kick things off with the team and we look forward to helping shape the narrative with the brand into the future, from both a technical and a customer-centric perspective.”
Brands2Life won the brief following a competitive tender process held earlier in the year which saw four agencies bid for the work.
Mitsubishi Electric joins a growing stable of product and services businesses serving the industrial and property sector that work with Brands2Life across both consumer, corporate and business audiences, including Mabey Group, Arup, Zoopla and Canary Wharf.