Brands2Life to help Peakon reach new heights
London, 6th November 2019 – Peakon, the rapidly scaling employee success platform, has hired Brands2Life as its retained agency for PR and social media in the UK following a competitive pitch.
Peakon’s mission is to provide insights to help everyone reach their full potential. It’s made its mission to prove that when people succeed, business wins. Founded in 2014 by several of Europe’s top entrepreneurs (including the founders of Qype, Songkick and Podio), Peakon converts employee feedback into predictive insights. To date, Peakon has helped clients such as BMW, Capgemini, easyJet, Pret a Manger and TrustPilot to empower managers to make quantifiable improvements to employee engagement, retention, and team effectiveness.
Using its Better Stories Bigger | Impact approach, Brands2Life will support Peakon’s growth with a fully integrated media relations and social programme. Built around creative, compelling content, its programme will be focussed on driving awareness of Peakon’s disruptive approach to employee success in industry and national media, and engaging key audiences across social channels.
“At Peakon, we believe success starts and ends with people. Great businesses are built by great people, and yet most businesses continue to put their people last. Peakon’s here to change that, by putting powerful people insights into the hands of businesses to effect real change,” said Dan Rogers, CMO and co-founder at Peakon.
“We needed an agency that understands how to tell powerful stories for disruptive brands. Brands2Life impressed us throughout the pitch process with its infectious enthusiasm, deep industry knowledge and some great ideas. The first couple of weeks of working with the team has proved it was absolutely the right decision.”
André Labadie, Managing Director of Business and Technology at Brands2Life, commented: “Peakon’s a fascinating, high growth brand with impressive leaders, a brilliant company culture and clearly passionate customers. Given the huge value we place on people in our own business, evidenced by us winning PRWeek’s Best Place to Work award this year, it’s a space we love. We believe there’s huge potential for Peakon to disrupt the employee engagement market and are very excited about the opportunity to do great things together.”