Brands2Life takes gold and silver at In2 SABRE Awards 2018
London, 20 April – Following on from our four nominations at the SABRE EMEA Awards announced on Monday, we’re excited to share that Brands2Life has been named a winner for Best Use of Photo Networks for our work with Nikon and received a certificate of excellence for our work with Moonpig in the Best in Brand Film/Video category at the 2018 In2 SABRE EMEA Awards. Run by the Holmes Report, the In2 SABRE Awards champion content creation and marketing, recognising industry excellence in areas ranging from insight to innovation across the EMEA region.
Nikon celebrated its 100th birthday with the #LookBackAtNikon campaign which has won Best use of Photo Networks. We created a competition designed to champion Nikon’s products and engage its Instagram community across Europe. To participate in the competition, Nikon enthusiasts were asked to photograph creative reflections that also featured themselves with their Nikon camera. Users then had to share their images with the campaign hashtag, #LookBackAtNikon, on Instagram to stand a chance to win camera bodies, lenses, and Nikon branded t-shirts. The campaign exceeded all targets resulting in Nikon’s most successful user-generated Instagram campaign ever, with 9,000 mentions and over 3,000 valid entries across Europe.
In addition to our gold award win, our mini-mockumentary, ‘The Hogumentary’, created with Moonpig has received a certificate of excellence in the Best in Brand Film/Video category. As part of a wider refresh of its brand identity, Moonpig, the leading UK personalised cards and gifts company, was bidding goodbye to its cartoon pig logo which was a fixture of the brand since day one. To communicate this news to both Moonpig’s customers and staff, and aligning its new brand positioning as the “antidote to boring”, we created ‘The Hogumentary’. The comical short-film highlighted what happens when a brand icon steps away from the limelight. As a result, the mini-mockumentary has been Moonpig’s most successful piece of content ever created, clocking up nearly one million views across platforms and driving higher levels of engagement across all channels compared to average posts.