Brands2Life scores two nominations at the Drum PR Awards
LONDON, 8th July 2019 – Brands2Life has scored two nominations for Best B2B Campaign and Best Technology Campaign at The Drum PR Awards for our work with LinkedIn’s ‘The Linked Inn’. The Drum is Europe’s largest media and marketing communications publication website; the PR focused awards celebrates the importance public relations plays in helping drive business impact for brands.
Together with LinkedIn, we created ‘The Linked Inn’, a pop-up pub in London offering young professionals the opportunity to land themselves a job with live vacancies at some of the UK’s hottest brands, including Amazon, ASOS, John Lewis Partnership and Visa. The pop-up pub also gave young professionals the opportunity to socialise with their professional community in a more communal environment.
The campaign has been a hit with the public, industry awards and the press alike. We sold out the event in London and due to popular demand we took it on tour to Bristol and Manchester. The experiential campaign also helped consumers understand the power of their LinkedIn community with 57 per cent of those who saw the campaign agreeing the community on LinkedIn could help them in their job search.
Today’s two shortlists follows the news of nominations at the Creative Moment Awards where Brands2Life received recognition for the Linked Inn and three nominations at the PRWeek Awards for our work with Canary Wharf Group, Match and Qlik.
The full shortlist can be found here.