Brands2Life Revved-Up for Autorama
London, 30th September 2019 – Autorama, Britain’s leading vehicle leasing company, has appointed Brands2Life as its retained agency for consumer and corporate public relations. Most famous for its founding brand Vanarama.com, Autorama is a leading technology company revolutionising Britain’s approach to vehicle ownership – making it as simple as shopping online.
Brands2Life’s appointment comes at a pivotal point in Autorama’s journey to become the number one destination for people looking for a new van or car. Brands2Life has been appointed to grow Autorama’s position as the champion for a new approach to vehicle ownership, and to build the brand, initially focusing on creative activations for Vanarama and its sponsorship of the National League.
Commenting on the appointment, Paul Cable, Chief Marketing Officer for Autorama said:
“We’re a company with bold ambitions to change how people get behind the wheel of a new vehicle. During the pitch process Brands2Life got us immediately and were able to blend creative thinking with a solid strategic approach. We’re excited to welcome them to the Autorama family.”
Brands2Life’s Co-Founder, Giles Fraser, says of the win:
“This is a brilliant win for us. It’s great to get the opportunity to work with one of the UK’s most disruptive and ambitious challenger brands. The automotive category is noisy, so our campaigns are designed to give the brand edge whilst educating the consumer about the benefits of leasing. We’re revved-up about the journey ahead of us and look forward to putting our foot to the floor on some engaging and impactful campaigns.”
Autorama joins Brands2Life’s growing portfolio of online leader clients that includes: 23andMe, Free Now, Groupon, LinkedIn and Match.