Brands2Life wins three nominations at PRWeek Awards
LONDON, 26th July 2019 – We’re delighted to announce that Brands2Life has received three nominations at this year’s PRWeek Awards, the PR and communications industry’s most sought after awards programme. The awards recognise the very best creative and impactful campaigns in public relations and integrated communications. Brands2Life was shortlisted for our work with Canary Wharf Group, Match and Qlik.
In partnership with Canary Wharf Group we have been shortlisted in the Best Marketing Communications: Travel, Leisure, Lifestyle and Hospitality category for Canary Wharf’s ‘Tales of the Unexpected’ campaign.
Our brief with Canary Wharf Group is to drive perception change, position the Estate as a lifestyle destination, increase visits and encourage more people to engage with its diverse retail, leisure and events offer. We were enlisted to help Canary Wharf Group launch its latest initiative – the launch of Short Story Stations – stations printing one, three and five minute stories at the touch of a button. The PR campaign was delivered to Londoners as the antidote to smartphone addiction. Due to over 250 pieces of coverage, 60% of Londoners agreeing that there was more to Canary Wharf than they originally thought.
Brands2Life was also shortlisted for Best Technology Campaign for our work on Match.com’s ‘Love with No Filter’ campaign. Match wanted to distance itself from its free-to-use competitors by highlighting the one thing they can never hope to match: the 1.6 million Britons who met their partner through the site. Our response, ‘Love With No Filter’, set out with the ambitious goal of examining how social media is affecting our romantic relationships. Incorporating experiential marketing, media relations, influencers, digital content and media partnerships, the integrated campaign successfully engaged our target audience, prompting them to think again about Match by showcasing the couples it has brought together.
Our third nomination came in for our work with Qlik’s ‘Data Literacy Project’ in the best B2B Campaign category.
Together with Qlik we launched the ‘Data Literacy Project’ – a disruptive global platform campaigning to improve data literacy for all. Since the launch, the integrated communications campaign has helped shrink the data literacy skills gap globally: 20,000+ individuals have assessed their data literacy and 17,000+ have been upskilled through free educational courses developed by us.
The full shortlist can be found here and winners will be announced on 15th October.