Brands2Life picks up triple nomination at the B2B Marketing Awards
London 9th August 2019 – Award season has well and truly arrived, and following six nominations at the Creative Moment, PRWeek and the Drum PR Awards, Brands2Life has brought home another three nominations including B2B PR Agency of the Year at the B2B Marketing Awards. The awards are the leading marketing, social media, digital and PR awards celebrating excellence within the B2B sector. We also picked up nominations for Best Use of Public Relations and Best Use of Social Media or Influencer Marketing.
Our first nomination was awarded for our work with Qlik on the ‘Data Literacy Project’ which was included in the Best Use of Public Relations category. Together with Qlik, we launched the ‘Data Literacy Project’ – a disruptive global platform campaigning to improve data literacy for all. Since the launch, the integrated communications campaign has helped shrink the data literacy skills gap globally: 20,000+ individuals have assessed their data literacy and 17,000+ have been upskilled through free educational courses developed by us. This is the second award nomination for the campaign, which has also been nominated for Best B2B Campaign at the PRWeek Awards.
Our second campaign nomination came for our longstanding relationship with Gemalto in the Best Use of Social Media or Influencer Marketing category. This year we introduced new influencer co-creation programmes to give Gemalto cost-effective credibility in new markets and drives sales and influencer engagement. Our content and paid spend exceeded all benchmarks for engagement, delivering a significant number of high value, directly attributable leads into the funnel. The work has led to Gemalto social venues receiving over 1m visitors in the last 12 months and referring 1000 visitors a month to Gemalto.com.
Finally, we’re absolutely thrilled to have been shortlisted for B2B PR Agency of the Year following a year of substantial growth and clients extending PR-only briefs into integrated marketing briefs.
The full shortlist can be found here.