Brands2Life Launches StepChange for Business Transformation
London, 13 December 2018 – Brands2Life has launched StepChange, a new corporate communications proposition designed to help firms navigate and capitalise on change.
StepChange communications helps businesses experiencing rapid growth or restructuring to tell their transformation story in a meaningful way to diverse stakeholder audiences. Through a process of analysis, planning, engaging and activating, StepChange helps businesses translate commercial decisions into clear and compelling communications, designed to maximise business value.
The first phase of the methodology is Step Back, a programme of analysis and listening that involves extensive market, competitor and stakeholder research; Step Up is the planning phase where we define propositions, develop narratives and messaging, and craft the story themes to bring the proposition to life; Step Together is about alignment, building engagement with employees and key external stakeholders and developing the strategy for ongoing internal and external communications; Step Forward involves campaign activation.
Harriet Rich, Joint MD, Corporate & Business Communications at Brands2Life said, “We work with businesses experiencing transformation across a number of sectors as they seek to scale up, adapt to an evolving marketplace, or accelerate towards a merger or acquisition. These changes require communications that anticipate challenges, identify strengths and points of differentiation and protect reputation.
Our StepChange approach navigates a clear path through the inevitable disruption. Communicating the future direction of the business requires a delicate balance of reassurance, clarity, and confidence. Getting this right helps firms realise their potential, achieve even greater growth, attract investment and stakeholder support.”
StepChange is aimed at ambitious businesses embarking on the next stage of growth. Firms at the smaller end of the scale might be working towards a liquidity event and at the larger, more established end might be looking to refresh or reinvent themselves to break into new markets and sustain growth.
Harriet added, “In a nutshell, it’s about translating commercial decisions into communications strategy that delivers commercial value and helping businesses make little steps to deliver a bigger, bolder impact.”