Brands2Life bags experiential marketing campaign nomination at the Creative Moment Awards
LONDON, 12th July 2019 – Together with LinkedIn, Brands2Life has been shortlisted at the Creative Moment Awards for Experiential Marketing Campaign of the Year. The awards celebrate the best in the UK creative and digital sector today recognising big, creative ideas with real impact across the communications and marketing industry.
Created with LinkedIn, we took a British institution cherished for its social and communal environment – the pub – and opened our very own, ‘The Linked Inn’. The pop-up pub offered the chance for young professionals to socialise with their professional community over a drink, and even land themselves a job with seven of the UK’s hottest brands including Amazon, ASOS, John Lewis Partnership and Visa.
The experiential concept captured the attention of consumers and press alike, with Shortlist claiming The Linked Inn ‘has the best name it could possibly have!’. Twice the target amount walked through the doors of the pop-up event and of those that saw the campaign, 57 per cent agreed the community on LinkedIn could help them in their job search. So successful was the event in London, The Linked Inn has been taken on tour to Bristol and Manchester.
The full shortlist is available to view here and winners will be revealed on 26th September.