Gemalto and uSwitch shine at the Corporate Content Awards
London, 14 December 2017 – We are delighted to announce that we have been shortlisted at Communicate Magazine Corporate Content Awards for our work with Gemalto and uSwitch. The Corporate Content Awards celebrate the best in creative content, corporate storytelling and communications, to recognise the role content plays in meeting business objectives.
Receiving its eighth award nomination, our ‘Cyber Investigator Chronicles’ campaign created with Gemalto has been shortlisted in the Best use of digital category. By leveraging the power of storytelling this multi-channeled, digitally-led campaign was centered around a comic that detailed the motivations behind why hackers attack and an organisation’s response to a breach. Our campaign exceeded all targets, achieving over 2.5 million opportunities-to-see across all digital and social activations and 54,000 click throughs to the campaign landing site over six weeks. As the campaign resulted in extremely strong reach and engagement, it proved to be Gemalto’s most successful to date.
Nominated in the Best content campaign to assist with corporate positioning category, our ‘Better Family Life Index’ campaign, created with uSwitch, was a first-of-its-kind Index. It combined government data with new consumer research to find the best and worst places to raise a family in the UK. The campaign sparked debate around local council spending, generating enquiries from councils who wanted to know about the factors that had affected their rankings. The index was downloaded 7,000 times and secured 172 pieces of coverage. The video had over 80,000 views and the video and blogger content drove 27,000 sessions on the campaign hub during launch week.
The full shortlist is available to view here and the winners will be announced on 7 February 2018.